Mastery Journey Timeline assignment for Full Sail Entertainment Business Masters degree

2. PRESENTATION OUTLINE
 Goals, Strategies, Tactics and Research
 Industry Involvement
 Mentorship
 Visual Timeline

4. JANUARY 2014 - MASTERY PERSONAL AND
PROFESSIONAL LEADERSHIP
Course Goal: To figure out what I am most passionate about in the entertainment industry and learn
the definition of mastery as well as what it takes to become a master in my field.
Strategies:
 Read “Mastery” by Robert Greene (2012)
 Familiarize myself more with Lynda.com and other academic resources such as LexisNexis
Academic and EBSCOhost that Full Sail has to offer in order to use them to my advantage in
future classes.
 Watch tutorials and episodes from industry leaders on http://pensadosplace.tv/ to learn new
techniques and strengthen my craft.
 Join Grammy U in order to network and get involved more with industry events.

5. FEBRUARY 2014 - EXECUTIVE LEADERSHIP
Course Goal: To learn skills and strategies that will allow me to take management qualities and turn them into
executive leadership.
Strategies:
 Join The C.E.O. Society in order to network and communicate with others who are trying to achieve the
same goals.
 Read the article Treasurer, B., Adelman, K., & Cohn, L. (2013). THE power OF courage FOR WOMEN
LEADERS. T+D, 67(6), 52-57.
 Read “Lean In: Woman, Work and the Way to Lead” by Sheryl Sandberg to better understand the
obstacles it takes for a woman to lead in the workplace and how to overcome.
 Watch the tutorial Stepping Up to Leadership with Scott Blanchard on Lynda.com.
http://www.lynda.com/Business-Business-Skills-tutorials/Stepping-Up-Leadership/142957-
2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:leadership%2Bskills%0Apage:1%0As:relevance%0Asa:true
%0Aproducttypeid:2

6. MARCH 2014 – PROJECT & TEAM MANAGEMENT
Course Goal: To learn strategies that will be useful in producing records and albums as well as how to manage
teamwork.
Strategies:
 Learn how to identify team member’s strengths and weaknesses and how to get the best out of each
member of the team.
 Read “Creating Effective Teams: A Guide for Members and Leaders” by Susan A. Wheelan.
 Watch the video Communication Skills For Project & Team Management: [DVD] The Soft-Skills Video
located in the Full Sail University Library.
 Watch the video Delegating Task to Your Team with Britt Andreatta on Lynda.com.
http://www.lynda.com/Business-Business-Skills-tutorials/Delegating-Tasks-Your-Team/110278-
2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:team%2Bmanagement%0Apage:1%0As:relevance%0Asa:tru
e%0Aproducttypeid:2

7. APRIL 2014 - BUSINESS STORYTELLING AND
BRAND DEVELOPMENT
Course Goal: To learn and understand how to use certain strategies to build and maintain a strong
presence for my brand.
Strategies:
 Research the biggest brands and current leaders in my current field and how they got to their
success.
 Join the Student Branding Society in order to establish the importance to of social media and
branding.
 Read “Storytelling: Brand in Practice” by Klaus Fog, Christian Budtz and Baris Yakaboylu located
in the Full Sail University library.
 Watch the Social Media Series Webinars on Youtube about building your brand.
http://www.youtube.com/playlist?list=PLd8OG6VzMZrnQpgFJc0E-fSQojwWGjcyC

8. MAY 2014 – ENTERTAINMENT BUSINESS
FINANCE
Course Goal: To refresh my knowledge on basic financing tools and principals as well as learning the
necessary practices needed to keep your business finances together.
Strategies:
 Read “Entertainment Business Ventures and Financing” by Donald Kuratko.
 Learn QuickBooks by watching the QuickBooks Pro 2014 Essential Training with Jess Stratton
tutorial on Lynda.com. http://www.lynda.com/QuickBooks-Pro-tutorials/QuickBooks-Pro-2014-
Essential-Training/146231-2.html
 Watch the video Excel 2007: Creating Business Budgets with Curt Frye on Lynda.com.
http://www.lynda.com/Office-2007-tutorials/excel-2007-creating-business-budgets/65719-
2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:creating%2Bbusiness%2Bbudgets%0Apage:1%0As:
relevance%0Asa:true%0Aproducttypeid:2

9. JUNE 2014 - NEGOTIATION AND DEAL-MAKING
Course Goal: To leave the class with the confidence and skills necessary to analyse a contract and to
negotiate contracts and deals.
Strategies:
 Watch Negotiation Fundamentals with Lisa Gates on Lynda.com. http://www.lynda.com/Business-
Business-Skills-tutorials/Negotiation-Fundamentals/101504-
2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:negotiation%0Apage:1%0As:relevance%0Asa:true%
0Aproducttypeid:2
 Interview Darius “Droyd” Bryant of De-Capo Music Group (production team) and discuss how
they negotiate their deals.
 Read “Leading Deal Makers: Industry Leaders Share their Knowledge on Negotiations,
Leveraging your Position and the Art of Deal Making” by Aspatore Books.

10. JULY 2014 - PRODUCT AND ARTIST MANAGEMENT
Course Goal: To learn all of the responsibilities that come with being an artist manager as well as how
to market and manage an artist or product.
Strategies:
 Read “Artist Management for the Music Business”, 2nd ed. By Paul Allen, available in the Full Sail
University library.
 Talk to various local managers about their strategies for managing an artist.
 Join iStandard Producers and enter a showcase.
 Watch the video Website Management for Musicians and Bands on Lynda.com.
http://www.lynda.com/Audio-Music-Business-tutorials/Website-Management-Musicians-
Bands/135368-
2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:artist%2Bmanagement%0Apage:1%0As:relevance
%0Asa:true%0Aproducttypeid:2

11. AUGUST 2014 – ADVANCED
ENTERTAINMENT LAW
Course Goal: To learn how to interpret and understand contracts without the help of a
lawyer.
Strategies:
 Read “Entertainment law in a nutshell” by Sherri Burr found in the Full Sail University
library.
 Read “Sign Here: How to Understand Any Contract Before You Sign” by Mari Privette
Ulmer.
 Attend showcases such as I Create Music ASCAP Expo in order to learn first hand
from the people in the industry about entertainment business and the law.

12. SEPTEMBER 2014 – ENTERTAINMENT MEDIA
PUBLISHING AND DISTRIBUTION
Course Goal: To brush up on and learn more information about music publishing and copyright laws
and ways that I can effectively cut infringement and piracy down.
Strategies:
 Join Music Publishing Society
 Read “Music Distribution: Selling Music in the New Entertainment Marketplace” by C. Michael
Brae.
 Watch Basic Music Licensing and Publishing on Lynda.com. http://www.lynda.com/Pro-Tools-
tutorials/Basic-music-licensing-publishing/122931/140473-4.html
 Read “The New Songwriter’s Guide to Music Publishing” by Randy Poe found in the Full Sail
Library.

13. OCTOBER 2014 – DIGITAL MARKETING
Course Goal: To learn new techniques and strategies that will strengthen my marketing skills and allow me to
use them to my advantage to get more exposure.
Strategies:
 Read “Music Marketing: Press, Promotion, Distribution and Retail” by Mike King found in the Full Sail
Library.
 Watch Social Media Marketing on Lynda.com. http://www.lynda.com/Social-Media-Marketing-training-
tutorials/1366-0.html
 Read “500 Social Media Marketing Tips” by Andrew Macarthy.
 Read “Understanding Digital Marketing [electronic resource]: Marketing Strategies for Engaging the Digital
Generation” by Damian Ryan and Calvin Jones found in Full Sail University library.

14. NOVEMBER 2014 – BUSINESS PLAN
DEVELOPMENT
Course Goal: To understand the process of developing an effective business plan.
Strategies:
 Draft a sample business plan.
 Read “ABC’s of Writing Winning Business Plans” by Garrett Sutton found in the Full Sail University
library.
 Research starting a business. http://www.irs.gov/Businesses/Small-Businesses-&-Self-
Employed/Starting-a-Business
 Watch Nine Steps to Developing a Business Plan on Lynda.com. http://www.lynda.com/Business-
Business-Skills-tutorials/Nine-steps-developing-business-plan/115426/136618-4.html

15. DECEMBER 2014 – FINAL PROJECT BUSINESS
PLAN
Course Goal: To develop a well presented business plan that will impress and gain potential investors. Have the
confidence to present the business plan professionally and effectively in front of the necessary people.
Strategies:
 Complete a final business plan with charts, graphs and pictures.
 Proofread the business plan for typos and errors.
 Read the article How to Find the Right Investors for Your Business. Chang, M. (1995). How to find the right
investors for your business. Laser Focus World, 31(8), 51.
 Watch Up and Running with Prezi video on Lynda.com in order to have the best presentation possible.
http://www.lynda.com/Business-Collaboration-tutorials/Up-Running-Prezi/108883-
2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:prezi%0Apage:1%0As:relevance%0Asa:true%0Aproducttype
id:2

17. Over the course of my Mastery Journey at Full Sail University I plan to become a
member or participate with the following clubs and organizations to network and
gain real world experience, by joining the following clubs and organizations listed
below it will allow me to further my knowledge and skills in the music and
entertainment field.
 iStandard Producers
 The C.E.O. Society
 Grammy U
 Student Branding Society
 Social Scene Ambassadors
 Music Publishing Society
 Entertainment Networking Society
 National Music Publishers Association

19. Characteristics of a mentor
 Successful in their own career
 Passionate
 Approachable
 Humble
 Supportive, transparent, honest and candid
 Interested in my success
 Patience
 Master of his/her craft
 Positive attitude

20. Mentors in my field
 C. Wakeley: (352) 682-2040
 Tara Crawford James: (352) 301-0393
 James Worthy: (404) 729-8267
 Brandon Egerton: Begerton@fullsail.com
 Angelica Williams: Email awconsulting07@gmail.com
 Darius Bryant: (716) 563-8689 Email: Dariusbryant17@gmail.com
 Mathew Steele: (813) 421-2538 Email: Mathewsteele@steelesync.com
 Dwayne Williams: (517) 648-6200 Email: Dwayne@wrldent.com
 Leslie Brathwaite: (404) 874-9880 Email: lesterbud@tmo.blackberry.net

22. MASTERY TIMELINE
JANUARY 2014 - MASTERY
PERSONAL AND PROFESSIONAL
LEADERSHIP
Course Goal: To figure out what I am
most passionate about in the
entertainment industry and learn the
definition of mastery as well as what it
takes to become a master in my field.
JUNE 2014 - NEGOTIATION
AND DEAL-MAKING
Course Goal: To leave the class
with the confidence and skills
necessary to analyse a contract
and to negotiate contracts and
deals.
FEBRUARY 2014 - EXECUTIVE
LEADERSHIP
Course Goal: To learn skills and
strategies that will allow me to
take management qualities and
turn them into executive
leadership.
MARCH 2014 – PROJECT &
TEAM MANAGEMENT
Course Goal: To learn strategies
that will be useful in producing
records and albums as well as
how to manage teamwork.
APRIL 2014 - BUSINESS
STORYTELLING AND BRAND
DEVELOPMENT
Course Goal: To learn and
understand how to use certain
strategies to build and maintain a
strong presence for my brand.
MAY 2014 – ENTERTAINMENT
BUSINESS FINANCE
Course Goal: To refresh my
knowledge on basic financing
tools and principals as well as
learning the necessary practices
needed to keep your business
finances together.
JULY 2014 - PRODUCT AND
ARTIST MANAGEMENT
Course Goal: To learn all of the
responsibilities that come with
being an artist manager as well
as how to market and manage an
artist or product.
AUGUST 2014 – ADVANCED
ENTERTAINMENT LAW
Course Goal: To learn how to
interpret and understand
contracts without the help of a
lawyer.
SEPTEMBER 2014 –
ENTERTAINMENT MEDIA
PUBLISHING AND DISTRIBUTION
Course Goal: To brush up on and learn
more information about music
publishing and copyright laws and
ways that I can effectively cut
infringement and piracy down.
OCTOBER 2014 – DIGITAL
MARKETING
Course Goal: To learn new
techniques and strategies that will
strengthen my marketing skills
and allow me to use them to my
advantage to get more exposure.
NOVEMBER 2014 – BUSINESS
PLAN DEVELOPMENT
Course Goal: To understand the
process of developing an
effective business plan.
DECEMBER 2014 – FINAL
PROJECT BUSINESS PLAN
Course Goal: To develop a well
presented business plan that will
impress and gain potential investors.
Have the confidence to present the
business plan professionally and
effectively in front of the necessary
people.

23. REFERENCES
http://www.pensadosplace.tv/
http://www.grammy365.com/grammy-u
http://libbyslibrary.com/wp-content/uploads/2013/11/lynda_logo-460x232.gif
http://media.northjersey.com/images/0324F_LEAN_BD_20P.jpg
http://www.sagepub.com/upm-data/product/45915_Wheelan_Creating_Effective_Teams_4ed_72ppiRGB_150pixW.jpg
http://ecx.images-amazon.com/images/I/411YzQWmSNL.jpg
http://www.oblateyouth.com/portals/1/Uploads/HomePage/buttons/YoutubeSquareLogo.png
Greene, R. (2012). Mastery. London, England: Penguin Books Ltd. Retrieved from Vitalsource Bookshelf