How to identify the elements and styles of the masters and employ them in your own design. This is an exercise that you can go through to begin to recognize what makes great design and how to break it down and employ it. The PDF has audio comments that describe the slides.
4. TakeSOME
TimeLook at his work
and identify what
elements define it.
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5. 1. Handmade elements
2. Irreverent compositions
3. Bold and humorus
4. “ugly” or banal imagery
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6. ItWON’T
Work
1. If your handmade is computer
2. If your composition is rigid
3. If nothing is bold
4. If your imagery is bad (not “ugly”) Poor Example:
Poster for fictitious lecture
http://thesisadvice.tumblr.com/
7. ItWILL
Work
1. If type is handmade
2. If the composition is irreverent
3. If its bold and/or humorous
4. If it uses “ugly” good images
http://thesisadvice.tumblr.com/
Good Example:
Poster for fictitious lecture