A very basic description of a design visual system and how it works. This description can be applied to more complex and robust design. It includes type, image, color, composition and rules to guide a design system.

1. A visual system is comprised of
chosen elements
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A Jeremy Stout creation: http://thesisadvice.tumblr.com/

2. The elements should be
connected to concepts
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Type:
Modern
Bold
Image:
Growth
Sustain
Color:
Strong
Simple
http://thesisadvice.tumblr.com/

3. For consistency, once chosen the elements
do not change
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http://thesisadvice.tumblr.com/

4. The elements have designated and specific
Full
Color
Composition
Type
Weight
Image
Alignment
characteristics
http://thesisadvice.tumblr.com/

5. When refined the characteristics
become rules
Full Bare Pointy
Color:
Blue background
White type
Type:
Gotham
Medium
Flush left
Bottom left corner
Image:
Single trees
No background
Centered
http://thesisadvice.tumblr.com/

6. Full
Full
Bare
Bare
Pointy
Pointy
Once chosen those rules
do not change

7. The elements can be adapted
to specific materials
Full + =
The Full Tree
Color:
Blue background
White type
Type:
Gotham
Medium
Flush left
Bottom left corner
Image:
Single trees
No background
Centered
http://thesisadvice.tumblr.com/

8. The materials can change
The Full Tree
Treescape
Home About Contact
Color:
Blue background
White type
Type:
Gotham
Medium
Flush left
Bottom left corner
Image:
Single trees
No background
Centered
http://thesisadvice.tumblr.com/

9. The visual system stays consistent
The Full Tree
Treescape
Home About Contact
Color:
Blue background
White type
Type:
Gotham
Medium
Flush left
Bottom left corner
Image:
Single trees
No background
Centered
http://thesisadvice.tumblr.com/