About KIWI Communications, client list, and case studies

1. • Capabilities
• Case Studies
• Portfolio
KIWI Communications, Inc.
Innovative Marketing Solutions
© 2011 KIWI Communications, Inc. All Rights Reserved.

2. Who is KIWI
Communications?
 A boutique, full-service marketing, advertising
and public relations consulting firm.
 Specializes in life sciences, medical
device, biotechnology, and high-tech clients.
 Over 20 years B-to-B marketing experience.
 Traditional marketing tactics:
PR, collateral, direct mail, and trade shows.
 Contemporary marketing tactics: social
media, online advertising, and search engine
marketing.
© 2011 KIWI Communications, Inc. All Rights Reserved.

3. What Marketing Services
Do We Offer?
 Collateral Design: Brochures, Direct Mail, Data
Sheets, Catalogs, User Manuals, Applications Bulletins
 Corporate Identity: Logos, Letterhead, Business Cards
 eMarketing: eNewsletters, eBlasts, Banner Ads, Web Design, Blog &
Content Provider
 Exhibits & Trade Shows: Booth Design, Graphics, Pre-show Activities
 Media & Advertising: Media Plans, Audits, Ad Design and Media
Placements
 Public Relations: Technical Articles, White Papers, Press
Tours, Online Press Relations, Case Studies, Press Kits
 Strategic Marketing: Branding, Annual Marketing Planning, Market
Research
 Social Media: Twitter, LinkedIn, and Facebook marketing
© 2011 KIWI Communications, Inc. All Rights Reserved.

4. Partial Client List:
Who Have We Helped?
 ActivX Biosciences  HITACHI
 Alpha Technics  PerkinElmer
 Assoc. for Lab  Qbiogene
Automation  Retsch
 Aureon Biosciences  RNAture
 Beckman Coulter  SenseLabs
 BioForce Laboratory  Stratagene
 Capitol Conveyors  Structural
 Dow Diversified Bioinformatics
 Epoch Biosciences  Synthetic Genetics
© 2011 KIWI Communications, Inc. All Rights Reserved.

5. Case Study:
Aureon Biosciences, Inc.
Aureon needed an extreme makeover to help them recharge and redirect their
corporate image and marketing materials for their prostate cancer prognostic
tests. By upgrading Aureon’s look and feel to a "medical" design, Aureon's sales
personnel now have better sales tools to reach their target audience.
Full-page, 4-C 6’ tabletop trade show 5.5 x 8.5
advertisement Booth graphics patient
brochure
© 2011 KIWI Communications, Inc. All Rights Reserved.

6. Case Study:
Qbiogene, Inc.
When several different corporate identities merged, a new corporation
was formed called Qbiogene. KIWI Communications designed templates
for various marketing communications projects so that the company’s in-
house graphics personnel could easily maintain the new image in a
consistent manner across all product lines.
Full-page, 4-C Two, consecutive Full-page, 4-C
advertisement right-hand page, advertisement
1/2-page vertical,
4-C advertisements
© 2011 KIWI Communications, Inc. All Rights Reserved.

7. Case Study:
RNAture, Inc.
RNAture was a biotech start-up and even though their parent company was well
known, the new subsidiary did not have name recognition. KIWI Communications
developed the marketing strategy for this client from designing their corporate identity
to helping them launch new products via public relations, and even coordinating the
product packaging.
Artwork for pre-
Full-page, 4-C 10 x 10 trade show booth graphic show mailer/T-shirt
advertisement
© 2011 KIWI Communications, Inc. All Rights Reserved.

8. Recommendation:
Aureon Biosciences, Inc.
“I’ve worked with KIWI Communications for the past two years and have utilized the
firm’s services to execute on a wide variety of marketing initiatives. Sheila has helped us
to create a host of new content, including new print/online advertisements, trade show
graphics, brochures, data sheets, white papers, invitations, event program books and
dynamic content for our website. Sheila is very understanding when it comes to the
needs of her clients and has helped us on numerous occasions to complete
emergency projects given to her at the last minute. Sheila is very thorough, creative,
and dependable and has never missed a single deadline I’ve given her. I would without
hesitation recommend KIWI Communications to any organization that is seeking a full
service marketing agency.”
— David Swan, Marketing Manager
Top qualities: Great Results, On Time, Creative
© 2011 KIWI Communications, Inc. All Rights Reserved.

9. Recommendation:
Beckman Coulter, Inc.
“I’ve worked with Sheila for several years, and she’s never let me down. She’s successfully
managed an array of communications — from printed collateral to electronic/social media and
exhibits — and usually under the tightest of deadlines. Sheila has many times over demonstrated
the ability to overcome obstacles with a high degree of efficiency, and she’s always dealt with her
business partners with tact and professionalism. Sheila’s been more than a great resource; she’s
been a godsend.”
"We hired KIWI Communications, Inc. to manage communications for several international trade
shows. The results were stellar. When we surveyed our international subsidiary they agreed that the
results exceeded their expectations in all categories including quality of deliverables, timely
delivery, and excellent team support. Whether it be booth graphics, pre-show mailers/emailers or
booth handouts, Sheila streamlines the process and puts some fun into the project."
— George Stez, Group Marketing Communications Manager
Top qualities: Great Results, High Integrity, Creative
© 2011 KIWI Communications, Inc. All Rights Reserved.

10. Recommendation:
Aurora Biotechnologies, Inc.
“Sheila works very hard at understanding her clients’ needs
and focus. She produces an excellent product and never
misses a deadline. Quality work from a high integrity individual,
Sheila can be counted on to help you grow your business
through the generation of high quality marketing tools.”
— Randy Stratton, North American Sales Director
Top qualities: Great Results, Good Value, Creative
© 2011 KIWI Communications, Inc. All Rights Reserved.

11. Recommendation:
PerkinElmer, Inc.
“Working with KIWI Communications was a wonderful
experience! Sheila's attention to detail, professionalism and
knowledge made our User Group Meeting a memorable
and successful event. I highly recommend KIWI
Communications as a full-service marketing firm.”
— Sandy Schiller, Marketing Manager, LIMS
Top qualities: Great Results, Personable, High Integrity
© 2011 KIWI Communications, Inc. All Rights Reserved.

12. Recommendation:
ENVIROGENESIS, Inc.
“Sheila helped me rebrand and relaunch my technical
consulting company and give it a coordinated new look.
Sheila works well with engineers and scientists. The process was
painless and expedient and the results have been rewarding. I
will continue to use Sheila for our company marketing, public
relations and web-related projects.”
— Benjamin L. Barnes, III, President
Top qualities: Great Results, Good Value, On Time
© 2011 KIWI Communications, Inc. All Rights Reserved.

13. Recommendation:
Molecular Biolectrics
“Sheila has as dynamic and powerful of a personality as her
voice implies. She is simply the best type of person to work with.
She is organized and practical. She knows her business and
thus your business. She is a leader when necessary and a team
player all of the time. I work with KIWI Communications any
chance I get. We have worked on many different types of
projects together and they have always been successful and
enjoyable. I wouldn't go anywhere else.”
— Michael W. Clark, CEO & President
© 2011 KIWI Communications, Inc. All Rights Reserved.

14. Benefits of Hiring KIWI
Communications, Inc.
 Over 20 years of business-to-business experience in marketing, advertising, and
public relations in the biotech, life sciences, and medical device industries.
 Many years of client-side experience so we understand your
budgetary, resource, time, and staffing constraints.
 KIWI Communications, Inc. is an established, 12-year old business.
 Unlike other advertising agencies or graphics design-only agencies that implement
individual projects, KIWI Communications, Inc. will integrate your marketing
programs, making sure that a consistent corporate image is achieved.
 We have had many years of experience working with clients in diverse industries. We
understand your market and your customers but can also bring in creative ideas
from other industries to more effectively help you market your products.
 We have built good solid relationships with many of the journalists and editors of the
major industry trade journals.
 We are a small, boutique marketing agency that keeps our overhead low so that we
pass the savings on to our clients.
 Our philosophy is to make our clients feel like they are “Our ONLY Client”; that is, we
are highly responsive to our clients’ needs.
© 2011 KIWI Communications, Inc. All Rights Reserved.

15. Contact
Information:
Address: KIWI Communications, Inc.
P. O. Box 3527
Newport Beach, CA 92659-8527
Phone: 714-979-3464
Email: sbrann@kiwi-comm.com
Web: http://www.kiwi-comm.com
Blog: http://blog.kiwi-comm.com
Twitter: http://twitter.com/KIWI_COMM
LinkedIn: http://bit.ly/dphB9
Facebook: http://bit.ly/2YWLXg
eNewsletters: http://bit.ly/49IF7h
© 2011 KIWI Communications, Inc. All Rights Reserved.