Rajesh Deshpande
44
Seguidores
Personal Information
Organización/Lugar de trabajo
Mumbai Area, India India
Ocupación
Consultant
Sector
Apparel / Fashion
Sitio web
www.regulushealthcare.in
Acerca de
The firm primarily focuses on Pharmaceuticals and FMCG. The profile in this firm is related to Quantitative analysis of marketing data for efficient decision making.
The consulting areas broadly include various quantitative models in:
1) Product pricing & Volumetric estimation studies
2) Brand switching/ Loyalty / Prescription switching
3) Market Analytics
4) Demand Forecasting
5) Brand similarity studies for creating extensions (Psychological scales)
6) Marketing expenditure optimization (Non linear estimation of marketing spend effectiveness)
There could be several other areas besides the ones cited above where a company could be facing a challenge in decision making. A model typica...