[ detailed report at: http://scr.bi/advertising-of-services-in-india ] Presentation on "Advertising of Services in India" by Shabbir Akhtar (PGPM 10, Globsyn Business School - Global Campus) for the subject "Marketing Management"

1. Advertising Services

2. What is a Services?
• Defining service
• Characteristics of a service
Advertising Services

3. Difference Between
Services and Products
Major differences because of the characteristics:
Advertising Services

4. Promotion of Services
• Advertising
• Public relations
• Sales promotion
• Personal selling
• Direct Mail
• Internet Marketing
• Sponsorship
Advertising Services

5. Advertising of Services
• Travel - Tourism Services
• Banking - Financial - Insurance Services
• Online Services
• Entertainment Services
• Telecom Services
• Confections – Snacks – Foods Services
Advertising Services

6. Travel - Tourism Services
• Company/Brand: Indigo Airlines
• Campaign: Runway Musical
• Analyzing using 5 Ms
Advertising Services

7. Banking - Financial Services
• Company/Brand: Birla Sun Life Insurance
• Campaign: Jab balla nehi chalega toh
• Analyzing using 5 Ms
Advertising Services

8. Entertainment Services
• Company/Brand: Tata Sky
• Campaign: Video-on-Demand (Rishi)
• Analyzing using 5 Ms
Advertising Services

9. Telecom Services
• Company/Brand: Airtel
• Campaign: Har Friend Zaroori Hai, Yaar
• Analyzing using 5 Ms
Advertising Services

10. Online Services
• Company/Brand: Flipkart
• Campaign: No kidding. No worries. (cafe)
• Analyzing using 5 Ms
Advertising Services

11. Snacks – Foods Services
• Company/Brand: Domino’s
• Campaign: Khushiyon Ki Home Delivery
• Analyzing using 5 Ms
Advertising Services

12. Suggestions for the Industry
• Use of humor in advertising services as frequently
as they are used in case of goods
• Intangibility can contribute to value rather than
detract from it and it is an advertiser’s special talent
to communicate intangibility
Advertising Services

13. Advertising Services