2. POSITIONING BASED VIEW (PBV) WHERE AND HOW SHALL WE COMPETE? RESOURCE BASED VIEW (RBV) WHAT SORT OF ORGANISATION SHOULD WE BE? IN ORDER TO ACHIEVE SUSTAINABLE COMPETITIVE ADVANTAGE

3. Stick to the knitting Exploit what you know Meet current customer needs Plan Demand accountability Process and Structure Systems Dream of opportunity spaces Explore what you don’t know (you don’t know) Anticipate future needs Learning and Emergence Freedom and Flexibility Unstructured Interaction EFFICIENCY CREATIVITY

4. SWOT BOX OPPORTUNITIES THREATS STRENGTHS WEAKNESSES

5. OPPORTUNITIES AND THREATS STRENGTHS AND WEAKNESSES ARE INTERNAL EXTERNAL

6. OPPORTUNITIES AND THREATS ARE EXTERNAL TO THE COMPANY AND COME FROM ….. CHANGES IN THE PEST FACTORS

7. PEST(EL) P OLITICAL E CONOMIC S OCIAL T ECHNOLOGICAL ENVIRONMENTAL LEGAL

8. THE ONLY USE OF THE WORD SUSTAINABLE IN MANAGEMENT IS WHEN IT GOES IN FRONT OF THE WORDS ‘COMPETITIVE ADVANTAGE’ TODAY BUSINESS SUSTAINABILITY IS THE OPPORTUNITY FOR BUSINESS TO IMPROVE ITS PROFITABILITY, COMPETITIVENESS, AND MARKET SHARE WITHOUT COMPROMISING RESOURCES FOR FUTURE GENERATIONS. YESTERDAY

9. POLITICAL ECONOMIC SOCIAL TECHNOLOGICAL ECOLOGICAL

10. POLITICAL ECONOMIC SOCIAL TECHNOLOGICAL ECOLOGICAL PETE’S PEST

12. FROM THE ENDGAME BACKWARDS

13. TIME HORIZON EXTERNAL FOCUS INTERNAL FOCUS PAST LONG-TERM FUTURE CURRENT PRACTICE CHAMPIONS PRACTICE

14. FROM ‘FIT’ WITH OUR EXISTING RESOURCES WHAT OPPORTUNITIES ARE THERE? STRENGTHS OPPORTUNITIES

15. TO ‘STRETCH’ OPPORTUNITIES STRENGTHS GIVEN THE OPPORTUNITIES HOW COULD WE S T R E T C H OUR RESOURCES TO PROFIT FROM THEM?

16. INNOVATION GLOBALISATION

17. Visionary AND Practical

18. 100 YEARS AGO NO… AUTOMOBILE AVIATION MUSIC RECORDING PETROCHEMICALS PHARMACEUTICALS INDUSTRIES

19. 30 YEARS AGO NO… MOBILE PHONES EXPRESS PACKAGE DELIVERY HOME COMPUTERS MUTUAL FUNDS

20. 5 YEARS AGO NO… WIRELESS HOTSPOTS CAMERAPHONES RFID TAGS DECODED GENOMES

21. WHAT INDUSTRIES WILL BE IMPORTANT BY THE END OF YOUR WORKING LIVES THAT DON’T/ (HARDLY) EXIST? NANOTECHNOLOGY NEUROTECHNOLOGY SOLAR PHOTOVOLTAICS NON INVASIVE DIAGNOSTICS HUMAN/ANIMAL HYBRIDISATION

22. PROBABLY NOT… TELEPORTATION FASTER THAN LIGHT TRAVEL INTERDIMENSIONAL WORMHOLES TO PARALLEL UNIVERSES ALIEN/HUMAN HYBRIDS

23. DEVELOP A NEW PRODUCT/SERVICE HELP START A NEW INDUSTRY START A NEW COMPANY IN AN EXISTING INDUSTRY

24. ‘ The point is not only to understand the world, but to change it’ Karl Marx

25. The bottom of the Pyramid Web 2.0/3.0 Eco-entrepreneurship

26. Per Capita Income >$30000 296 million >$10000 723 million >$4000 2,397 million 2,692 million

27. THE ISLAND OF CONSUMERS THE SEA OF NON-CONSUMERS

28. Deforestation

29. Topsoil erosion

30. Water shortage Sana’a (capital of Yemen) waterless by 2010 Quetta (capital of Baluchistan) dry by 2020 Beijing fresh water now 1 mile underground

31. Depleted fisheries

32. DEEP ERRORS OF CLASSICAL ECONOMICS (Number 1) Price goes up

33. Message to trawler owners Invest in bigger trawlers, larger nets, deeper sea technologies.

34. Markets don’t tell the ecological truth Deep mistakes of classical economics (number 2)

35. Desertification Within 1 hour’s drive of Teheran 88 villages have been lost to the desert

36. Deteriorating rangelands

37. Vanishing coral reefs

38. 1903 2007 Melting glaciers

39. Flooding

40. Reducing biodiversity

41. Waste mountains

45. Designtex Rohner Textile Gmbh

47. This leading U.S. commercial fabric firm teamed up with a textile mill in Switzerland and McDonough-Braungart to design and produce an upholstery fabric so toxin free that the local garden club uses factory trimmings as mulch. When Swiss inspectors tested the mill's effluent, they thought their instruments were broken-the water leaving the factory was as clean as when it entered. All waste that isn’t food represents a serious design failure

48. ‘ Our vision for the future is zero-emissions driving’ Norbert Reithofer CEO BMW 27 th Sept 2007 Boring. Yawn ‘ FIT’ STRATEGY

49. Our vision for the future is positive emissions driving……… The nutri-car ‘ STRETCH’ STRATEGY

50. CAPTURES WATER VAPOUR STORES NITROUS OXIDE FOR USE AS FERTILISER STORES CARBON AS CARBON BLACK TIRES ATTRACT AND CAPTURE HARMFUL AIRBORN PARTICLES

51. Nutrishoes

52. Nutri……..?? Paint Cans

53. Before opening it checks my blood sugar/alcohol level and DNA for warning signs. Plays short movie with sound (and advert) after opening Absorbs toxic particulates and renders them harmless Solar powered heat exchanger cools can in sunlight Dissolves when empty Printed RFID tag

54. Nutri-Missiles

55. CREATING A GLOBAL ECONOMY THAT IS ECOLOGICALLY SUSTAINABLE REPRESENTS THE GREATEST INVESTMENT OPPORTUNITY…….PERHAPS EVER. Much too important to be left to either the Treehuggers or ‘Suits’

56. Per Capita Income >$30000 296 million >$10000 723 million >$4000 2,397 million 2,692 million + eco-entrepreneurship

57. 3 billion people cook indoors with biomass fuels – wood, dung etc. 1.6 million premature deaths per annum Destroys trees and other ground cover promoting erosion and flooding

58. SOLAR COOKERS

59. Deforestation

60. Accsys plc Softwoods with the properties of Hardwoods

61. Water shortage Amiad Filtration plc Hydro International plc

62. Family of 5 produce 250 litres of body wastes per annum Which takes 150,000 litres of clean water to get rid of…

63. Composting toilets

65. McDonough and Braungart Major soap manufacturer trying to penetrate the Indian market ‘ You’ve been asking for many years about what your potential customers and consumers want – we want to ask the question: What does the river want?’

66. THE OLD PARADIGM: CRADLE TO GRAVE THE NEW PARADIGM: CRADLE TO CRADLE

68. Powerfilm GERMANY CREATED 250,000 JOBS LAST YEAR IN RENEWABLE ENERGY

69. Vestas – world’s largest wind turbine manufacturer

71. RESOURCE FULNESS NOT RESOURCES

72. PORTER’S 5 FORCES BARRIERS TO ENTRY INTENSITY OF COMPETITIVE RIVALRY AVAILABILITY OF SUBSTITUTES POWER OF SUPPLIERS POWER OF BUYERS

73. BARRIERS TO ENTRY CAPITAL REQUIREMENTS ACCESS TO DISTRIBUTION CHANNELS BRAND STRENGTH TECHNICAL KNOWLEDGE INNOVATIVENESS MANAGEMENT COMPETENCE

74. EXISTING NEW MARKETS PRODUCTS EXISTING NEW THE ANSOFF MATRIX MARKET PENETRATION MARKET DEVELOPMENT PRODUCT DEVELOPMENT DIVERSIFICATION