Sketching Now More Than Ever - Keynote presented by Robert Stribley at UX Sketchcamp NYC, 10/12/2013

1. Sketching, Now More than Ever
Robert Stribley
UX Sketch Camp NYC – 10/12/14

2. Robert Stribley
@stribs

3. some of my early sketches

5. We’ve been
sketching for eons

6. But now, we’re sketching
more than ever
• IdeaPaint Inc makes a paint
that turns any surface into a
whiteboard
• Its sales have doubled every
year since introduced in 2008
• More than ½ its business is in
the workplace
See “Doodling for Dollars,” Wall Street Journal, April 24, 2012

7. Why sketch?
• Enable communication
• Make abstract
concepts concrete
• Iterate on ideas
• Jumpstart
collaboration
• Ensure recollection
• Humanize ideas

8. What can I sketch?
• Home pages?
• Category pages?
• Product pages?
• Wizards & widgets?
• Search results?
• Processes?
• Anything, really?
Now, you’re catching
on

9. And there’s so
much more to
sketch for …
• Smartphones
• Tablets
• Google Glass
• iWatches
• Responsive design
• Ubiquitous
computing

10. Who can sketch?
•Information architects
•Interaction designers
•Graphic designers
•Content strategists
•Project managers
•Business analysts
•Functional analysts
•Developers
•Client directors
… Anyone really

11. What sketching isn’t …
• Sketching isn’t only for
designers
• Sketching isn’t difficult
• Sketching isn’t drawing
You don’t need to be
Michelangelo to participate

12. However, we can
learn from the pros

13. Who often begin
with a sketch

14. Adding layers, detail,
color

15. Until they complete
their masterpiece

16. A few ways we sketch at
Razorfish:
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Solo
Sketch to comp
Communicate to client
Storyboarding
As a team – collaboratively

17. Collaborative Sketching

18. my conversion story

19. Defining Collaborative Sketching
Origins
• Rooted in Design Studio Methodology
• Grew out of industrial design and architecture
• No “rockstars”
• Different versions/methods
• For example, Todd Zaki Warfel, Message First, talks
about …
• Create. Pitch. Critique.
• 6.8.5 game

20. Methodology
• Sketch
• Limit your time
• Don’t worry about mistakes or style
Goals
• Benefit from the participation of your colleagues
• Communicate ideas effectively by visualizing
them
• Quickly generate ideas and refine through
iterations

21. Process:
1. Discuss
2. Sketch
3. Share
4. Revise

22. Now, it’s your turn

23. Some great topics to explore today:
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Remote sketching
Sketching within Agile
Drawing and lettering
Storyboarding
Sketchnoting
Sketching across the design process
Tales from UX sketching masters
Collaborative sketching