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Marketing beyond Online: Virtual World Opportunities

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Kay E. Strong

Prepared for the Fashion Group International-Houston 30 Sep 09 by kestrong@uh.edu

EducaciónEmpresarialesTecnología
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MARKETING BEYOND ONLINE… VIRTUAL WORLD OPPORTUNITIES! Prepared for the Fashion Group International–Houston Kay E. Strong, Ph.D. [email_address] University of Houston / futures program 30 Sep 09
VIRTUAL WORLDS (VW) ,[object Object],[object Object]
WHO & WHY ,[object Object],[object Object]
 
 
VIRTUAL ECONOMY ,[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
DIGITAL CONSUMERS SPEND OVER $1.5 BILLION ON VIRTUAL ITEMS EACH YEAR … ,[object Object]
VW PRODUCTS ,[object Object],[object Object],[object Object]
IN-WORLD PRODUCTS ,[object Object],[object Object]
VIRTUAL GIFTS ,[object Object]
WHY? ,[object Object],[object Object]
DOING MORE ,[object Object]
BUILDING RELATIONSHIPS ,[object Object],[object Object]
ESTABLISHING IDENTITY ,[object Object],[object Object]
CONSUMER PROFILE ,[object Object]
LARGEST DEMOGRAPHIC OF CONSUMERS WHO HAVE REPORTED BUYING VIRTUAL GOODS: ,[object Object],[object Object],[object Object],[object Object],[object Object]
ETHNIC BREAKDOWN OF VIRTUAL GOODS PURCHASERS: ,[object Object],[object Object],[object Object],[object Object],[object Object]
VIRTUAL WORLD MARKETING SPECIALISTS ,[object Object],[object Object],[object Object],[object Object]
 
 
 
Source: http://images.businessweek.com/ss/06/04/avatar/index_01.htm
 
VIRTUAL WORLDS … ,[object Object],Marketing beyond online !
SHOPPING EXPERIENCE SECOND LIFE ,[object Object]

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Marketing beyond Online: Virtual World Opportunities

  • 1. MARKETING BEYOND ONLINE… VIRTUAL WORLD OPPORTUNITIES! Prepared for the Fashion Group International–Houston Kay E. Strong, Ph.D. [email_address] University of Houston / futures program 30 Sep 09
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