Explain and apply growth hacking to your business in 7 slides, and 2 short videos.

1. Grwotjh
By which I mean Growth

2. What is a growth hacker?
• A growth hacker is not a replacement for a marketer. A growth hacker is not
better than marketer. A growth hacker is just different than a marketer.
• Every decision that a growth hacker makes is informed by growth. Every
strategy, every tactic, and every initiative, is attempted with the aim of
growing.
• Of course, traditional marketers care about growth too, but not to the same
extent.

3. data driven..

4. Customer demand is key
• Customer needs come first. Task number one is to find out if there’s any
demand for a proposed product or service.
• "Is it important enough to potential customers that the right product will
drive significant numbers of customers to buy or engage with the product?"

5. …

6. And here
• Marketers need to work more deeply with product teams, know their
customers, and get very dirty playing with data and models to inspire new
ideas.
• On the surface that all sounds idyllic but in reality that means change and we
all know how much each of us, personally, loves to embrace change we didn’t
think up!

7. Shoes
• How do companies get in front of change – “walk in the customers’ shoes”.
• "Once companies understand their customers, what’s relevant, how they
make decisions and how your solution fits into their outcomes, then
understanding change and the path through it becomes easy.”