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Taking Things Forward
- Making Connections -
ABOUT ME
TODAY’S TRENDS
WHERE TO START?
MOVE TO DELIVER
EXAMPLES
About Me
3 sectors
                 4 Associations
   1 EP
                    1 Office
 1 Office


            ME


3 Sectors          2 Sectors
1 Network          1 Person
 1 Office        53 Countries
TODAY’S TRENDS
The Need for Connections
              What’s changed?

•   In-house to out-of-house
•   Information explosion
•   Nimble outflank large
•   And now shrinking of budgets
•   The rise of fluctuating, short term, networks
What’s changed?




                                           Flanker
Traditional       Digitally enabled
                                      New business model
What’s changed?




                   Napster
Music Shops                     iTunes
                    (P2P)
What’s changed?




Games Workshop        3D Printing   Thingiverse
What’s changed?




NHS       Patient.co.uk   ??
What’s changed?



                                           TED
                                      YouTube EDU
Universities       Online video
                                        iTunes U
                                  A global accredition?
The Need for Connections
           What’s changed?



                                 Fixmystreet
Government      Social Media   Twitter hashtags
                                Another way??
The need for
      better network management

• People in a room = serendipity
• Hope = lack of planning and vision
• Miscommunication = fault of the broker

• Different tasks = need different actors
The need for
better network management




 What’s the one thing you want out of today’s meeting?
                  I’ll write them down
                         #mc1611
The current explosions

• Information
• Connectivity
• Technology
WHERE TO START?
Curation is up and coming

• The creator creates

• The curator curates

Stop creating, start curating –> start with the need
Assume that what you need exists (it probably does)
We’re talking a shift from tech dev to social innovation
and social curation
The need for
      better network management
The old way,
        Created                       Better
                      Practice
      Ageing and                     practice
                     and Service
       Later Life                   and service
                      Delivery
       Research                      delivery



The new way,
                                      Curated
         Better                       Research
                     Practice and
      practice and                  (some from
                       Service
        service                     Ageing and
                       Delivery
        delivery                     Later Life )
Why, How, What

• Know why you are acting
  – vision
• Think how best to achieve this
  – strategy
• What is needed
  – Tools and mechanisms
Negative Brainstorming gives us the
     Challenges to be tackled


      Rising Relative Costs
                                Better
                               practice
         Over Demand
                              and service
                               delivery
          Patient data
MOVE TO DELIVER
Two models that release creativity
What the models share
• Create the rules of the game around a vision
• Not all actors need to know how it works
  – it works
• All actors are outside the organisation
  but agree to play
• Self-selecting processes filter the system
• The FA and Apple are
  the home of the ecosystem
The cow in the room
• Some see head some see a leg
• The owner knows it’s a cow

• Some see revenue, some see prestige
• The owner knows the big vision and
  why they want to play
• The owner thinks big but reveals small
From Vision to Engagement
• Think through what you want to achieve
• Take out the principles involved
• Benchmark off others that
  share the same principles
• Find the incentives that
  mobilise each community and use them
• Harness the crowd for ideas
• Check for new tech and flankers
• KISS – avoid the obvious barriers
• Go with the willing not always the ones you want
How to engage
                   Rising Relative Costs

• What are the principles of rising rel. costs?
• Who share the same principles?
• What are the incentives that
  mobilise each community?
• Design your interaction – Any flankers?
• Obvious barriers identified – can they be
  ignored?
• Who’s willing and able?
How to engage
                    Over Demand

• What are the principles of over demand?
• Who share the same principles?
• What are the incentives that
  mobilise each community?
• Design your interaction – Any flankers?
• Obvious barriers identified – can they be
  ignored?
• Who’s willing and able?
How to engage
                     Patient data

• What are the principles of patient data?
• Who share the same principles?
• What are the incentives that
  mobilise each community?
• Design your interaction – Any flankers?
• Obvious barriers identified – can they be
  ignored?
• Who’s willing and able?
Comms is essential

• Communicate the Why not the tools
  (become your vision)
• Forge interactions by design
• The broker must be multi-lingual
  (so a new common language is created)
• Use self-selecting marketing
• Decisions taken together, convinced separately

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Taking things forward

  • 1. Taking Things Forward - Making Connections -
  • 2. ABOUT ME TODAY’S TRENDS WHERE TO START? MOVE TO DELIVER EXAMPLES
  • 3. About Me 3 sectors 4 Associations 1 EP 1 Office 1 Office ME 3 Sectors 2 Sectors 1 Network 1 Person 1 Office 53 Countries
  • 5. The Need for Connections What’s changed? • In-house to out-of-house • Information explosion • Nimble outflank large • And now shrinking of budgets • The rise of fluctuating, short term, networks
  • 6. What’s changed? Flanker Traditional Digitally enabled New business model
  • 7. What’s changed? Napster Music Shops iTunes (P2P)
  • 8. What’s changed? Games Workshop 3D Printing Thingiverse
  • 9. What’s changed? NHS Patient.co.uk ??
  • 10. What’s changed? TED YouTube EDU Universities Online video iTunes U A global accredition?
  • 11. The Need for Connections What’s changed? Fixmystreet Government Social Media Twitter hashtags Another way??
  • 12. The need for better network management • People in a room = serendipity • Hope = lack of planning and vision • Miscommunication = fault of the broker • Different tasks = need different actors
  • 13. The need for better network management What’s the one thing you want out of today’s meeting? I’ll write them down #mc1611
  • 14. The current explosions • Information • Connectivity • Technology
  • 16. Curation is up and coming • The creator creates • The curator curates Stop creating, start curating –> start with the need Assume that what you need exists (it probably does) We’re talking a shift from tech dev to social innovation and social curation
  • 17. The need for better network management The old way, Created Better Practice Ageing and practice and Service Later Life and service Delivery Research delivery The new way, Curated Better Research Practice and practice and (some from Service service Ageing and Delivery delivery Later Life )
  • 18. Why, How, What • Know why you are acting – vision • Think how best to achieve this – strategy • What is needed – Tools and mechanisms
  • 19. Negative Brainstorming gives us the Challenges to be tackled Rising Relative Costs Better practice Over Demand and service delivery Patient data
  • 21. Two models that release creativity
  • 22. What the models share • Create the rules of the game around a vision • Not all actors need to know how it works – it works • All actors are outside the organisation but agree to play • Self-selecting processes filter the system • The FA and Apple are the home of the ecosystem
  • 23. The cow in the room • Some see head some see a leg • The owner knows it’s a cow • Some see revenue, some see prestige • The owner knows the big vision and why they want to play • The owner thinks big but reveals small
  • 24. From Vision to Engagement • Think through what you want to achieve • Take out the principles involved • Benchmark off others that share the same principles • Find the incentives that mobilise each community and use them • Harness the crowd for ideas • Check for new tech and flankers • KISS – avoid the obvious barriers • Go with the willing not always the ones you want
  • 25. How to engage Rising Relative Costs • What are the principles of rising rel. costs? • Who share the same principles? • What are the incentives that mobilise each community? • Design your interaction – Any flankers? • Obvious barriers identified – can they be ignored? • Who’s willing and able?
  • 26. How to engage Over Demand • What are the principles of over demand? • Who share the same principles? • What are the incentives that mobilise each community? • Design your interaction – Any flankers? • Obvious barriers identified – can they be ignored? • Who’s willing and able?
  • 27. How to engage Patient data • What are the principles of patient data? • Who share the same principles? • What are the incentives that mobilise each community? • Design your interaction – Any flankers? • Obvious barriers identified – can they be ignored? • Who’s willing and able?
  • 28. Comms is essential • Communicate the Why not the tools (become your vision) • Forge interactions by design • The broker must be multi-lingual (so a new common language is created) • Use self-selecting marketing • Decisions taken together, convinced separately

Notas del editor

  1. What is the point of this meeting?Who do you want to speak with whom?What I can do to remedy the situation?
  2. What is the point of this meeting?Who do you want to speak with whom?What I can do to remedy the situation?
  3. Brainstorm ne
  4. FrameworksFootball AssociationPlatforms Apple
  5. What is the vision for the meeting?
  6. Serve the communityReduce rentsSaving schemeJapan
  7. 50% from outside the company