Social software is one of the big news stories of the past couple of years. The rise of social technologies on the Internet has meant that individuals can collaborate and share knowledge faster and more easily than ever before.
Companies are now embracing social software (as 'Enterprise2.0'), but many organizations see roadblocks, policy issues and lack of adoption hindering the success of such projects. Stuart will face these objections head on and discuss strategies to ensure your social software project makes you an Enterprise2.0 hero!
5. Some Questions for you...
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
6. Some Questions for you...
Are you personally:
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
7. Some Questions for you...
Are you personally:
On LinkedIn or Xing?
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
8. Some Questions for you...
Are you personally:
On LinkedIn or Xing?
On Facebook?
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
9. Some Questions for you...
Are you personally:
On LinkedIn or Xing?
On Facebook?
On Twitter?
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
10. Some Questions for you...
Are you personally:
On LinkedIn or Xing?
On Facebook?
On Twitter?
Sharing your location?
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
11. Some Questions for you...
Are you personally:
On LinkedIn or Xing?
On Facebook?
On Twitter?
Sharing your location?
Does your organisation:
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
12. Some Questions for you...
Are you personally:
On LinkedIn or Xing?
On Facebook?
On Twitter?
Sharing your location?
Does your organisation:
Have a company page on LinkedIn?
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
13. Some Questions for you...
Are you personally:
On LinkedIn or Xing?
On Facebook?
On Twitter?
Sharing your location?
Does your organisation:
Have a company page on LinkedIn?
Have a page On Facebook?
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
14. Some Questions for you...
Are you personally:
On LinkedIn or Xing?
On Facebook?
On Twitter?
Sharing your location?
Does your organisation:
Have a company page on LinkedIn?
Have a page On Facebook?
Have a company ID or track mentions on Twitter?
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
15. Some Questions for you...
Are you personally:
On LinkedIn or Xing?
On Facebook?
On Twitter?
Sharing your location?
Does your organisation:
Have a company page on LinkedIn?
Have a page On Facebook?
Have a company ID or track mentions on Twitter?
Has your organisation deployed Social Software?
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
21. The web has become social
Home E- Social
pages commerce Media
1.0 One-way
& static 1.X Dynamic &
interactive 2.0 Two-way
& social
E-mail Dynamic Websites Blogs
Social Software
Static Websites Portals Wikis
Discussion forums Communities RSS
Instant Messaging Agents Mashups
Chat Rooms Video Conferencing Pod- & webcasts
Web services Social Networks
Collaborative filtering Social Bookmarking
VOIP Folksonomies
Social search
Micro-blogging
Video sharing
!"#$%&'()%&*+,
Source: http://www.slideshare.net/marknadsstod/getting-real-about-enterprise-20
31. Find and
connect
with people
across
boundaries
Tap into the
knowledge
of your
network
So why Social Software for Business?
32. Find and
connect
with people
across
boundaries
Rapidly
Tap into the share and
knowledge find ideas,
of your experiences
network and
knowledge
So why Social Software for Business?
33. Become
Find and aware of
connect what others
with people are doing
across
boundaries
Rapidly
Tap into the share and
knowledge find ideas,
of your experiences
network and
knowledge
So why Social Software for Business?
34. Connecting & Sharing in a business context
Become
Find and aware of
connect what others
with people are doing
across
boundaries
Rapidly
Tap into the share and
knowledge find ideas,
of your experiences
network and
knowledge
So why Social Software for Business?
53. !
The largest enemy of change and
leadership isn't a !"#$%&It's a !"#'&
yet!()*+",-&almost never fails
because it's too early. It almost
"
always fails because it's too late.
Seth Godin, Author
Source: http://www.slideshare.net/marknadsstod/getting-real-about-enterprise-20
55. Knowledge Hoarding
People
don’t give
away their
knowledge
unless they
feel they
get
something
in return,
if only it is
to be seen.
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
71. Who knows what?
Anything new?
How to share?
How to collaborate?
When to contribute?
Where to find
stuff?
Change Your Own Habits
72. Make a Splash
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
73. Plan for Adoption
Think big, start small
Measure, measure, measure
Plan, Pilot, Define/Execute, Repeat
Find the fastest routes to value
But... Embrace
Direction
Win over the evangelists, mavens
viral growth
74. !
But in truth, social software
!"#$%&'()**+&),-.%&%/(&%--*"0&
1%$"&),-.%&2/)%&%/(&%--*"&*(%&
users do and the business
"
problems the tools address.
Jakob Nielsen, Usability Guru
Source: http://www.slideshare.net/marknadsstod/getting-real-about-enterprise-20
75. Take-aways for the business folks
Embrace the ideas, principles
and practices from the Social web
Seek the low hanging fruit
Avoid the jargon
Empower your knowledge workers
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
76. Take-aways for the IT folks
Embrace Lotus Connections
as a platform
Start helping the organisation in its
Enterprise 2.0 transformation
Traditional IT-driven Pilot won’t work here
Image: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
We have three things to talk about this afternoon.
First we will do a brief review of 2009:
Notes and Domino 8.51, Alloy, Traveler, Foundations, xPages, Protector, and the work of our partners.
Second, we will discuss what is in store for 2010.
You heard a bit about that this morning.
Much of 2010 will build on the success of 2009.
But Lotus Knows there will be some breakthroughs too.
Third, we are going to talk about the future.
Maybe this is your idea of social networking. You’d be right. It’s all those lulls and coffee breaks between presentations where you really get to connect with others. Too bad we can only attend conferences like these once year, twice if we’re lucky…
A social network is a network of people. Obviously.
But it is not about the people themselves (which solutions like expertise location focus on) – it’s about relationships .
The value is in the relationship or tie “between” people – and the reciprocal activity of giving and receiving
Similar to other networks. For example, what good is a “super computer” that is not part of a computer network, or that only a small part of the organization can access, or where the is insufficient bandwidth? We need connections and bandwidth to really leverage these assets.
Most networks are depicted using sociograms, derived through either intensive interview processes, automated discovery tools, or both.
The process of gathering and reviewing this information is known as a social network analysis.
Trust is key to information sharing and collaboration (one of the key reasons why information from people is preferable to other sources)
Research* has identified two types of trust that are critical to collaboration: benevolence-based trust and competence-based trust.
Benevolence based trust is based on what others have experienced of your behavior and conduct
Competence based trust is based on what others believe you know
An article published by a Harvard Business School professor and a Duke professor talks more about this…
Many times, organizations evaluating a social software strategy got directly to the area in yellow. However, no tool will make people collaborate if they don't have the Critical success factors in place. You have to have a way for people to discover each other, because you can't collaborate with someone if you don't know they exist. Furthermore, the competence and benevolence based trust (which we've already discussed) have to be in place for sharing and collaboration to occur for both seekers and contributors.
(This concept is key to understanding Quickr vs Connections. You may refer back to this later on in the presentation when the Quickr and connections together page is presented)
Connections is social software to help you discover skills and common interests (community building). Once you have found individuals with the appropriate mix of skills, you form teams.
A team is a group of people with complementary skills. Think of your favorite sports team. Not everybody can be the quarerback.
A community is a group of people with similar skills that share knowledge to further develop those particular skills. Think of a community as Quarterback School, to extend my sports team analogy.
Notes: These analogies are courtesy of Steven Covey. For example, you can chop wood without the sharp saw, but it takes way more effort. Steven Covey talks about the irony of talking to people who say they are too busy "chopping wood" to stop to "sharpen their saw". In case you are not a "Covey" reader, “Sharpening the Saw" is one of his "Highly Effective" habits and resonates with many people. (Although I’m still at a loss as to how one ‘chops’ with a saw.)
Quote coined by Bill French back in April 2003
Cultural inertia
IT
“I don’t do Facebook”
“They’ll waste their time”
“They’ll tell management what they really think”
Lets do a quick overview of the existing capabilities in Lotus Connections
- Profiles takes a simple and flexibly white pages model and adds collaborative and social capability to find experts, track friends and colleagues and link together the rest of Connections
- Communities support grassroots creation of interest groups or other teams and sharing of information among those groups
- Blogs allow individuals or groups to share and comment on ideas and expertise
- Dogear is a social bookmarking service which makes it easy to find pre-vetted information, browse tags and users and even capture an early view of developing trends
- Activities provides lightweight management of collaborative work, allowing you to focus on goals instead of tools
- The Homepage, introduced in Connections 2.0, brings together the recent Connections and other content relevant to you in a single, extensible interface.
In addition, there are a set of common capabilities across Connections, such as tagging, search, customization, feeds and so on. Connections is also accessible from other products such as Notes, Portal, Quickr and Office.
We're going to talk about and show you the new services in Connections as well as the major enhancements we're working on.
Cultural inertia
IT
“I don’t do Facebook”
“They’ll waste their time”
“They’ll tell management what they really think”
Are you and I the block?
Scared?
Worried about all those controls we’ve added?
What might people do with these tools?
Why didn’t we suggest them?
Loss of control
Users freedom to post inappropriate content
Cultural inertia
IT
“I don’t do Facebook”
“They’ll waste their time”
“They’ll tell management what they really think”
Change the terminology - avoid jargon - keep it business-focused
Take the easy pickings - low-hanging fruit
Phonebook
File-sharing
“If HP knew what HP knows, we would be three times as profitable.
Lewis E Platt, former CEO of HP”
How did UKLUG happen? Its just a typical example of collaborative knowledge work...
Show Connections name, then ask what else it could be called, sold as?
Then show Employee Phonebook
Talk about what can be taken out, what can be added in
Can be focus or starting point, resource or focal point
Show Connections name, then ask what else it could be called, sold as?
Then show Employee Phonebook
Talk about what can be taken out, what can be added in
Can be focus or starting point, resource or focal point
All creators in this digital knowledge-based world
All creators in this digital knowledge-based world
Use social technology to make a flagship event happen, publishing a paper, releasing a product, organising an event
No better demonstration of value
Warren, Kitty, Matt W, Paul Mooney, Julian Woodward, Darren Adams
Viral is not a strategy, it's an outcome. There is no value when you join, there's value when you get others to join in. - Bilal Jaffery
Change the terminology - avoid jargon - keep it business-focused
Take the easy pickings - low-hanging fruit
Phonebook
File-sharing
“If HP knew what HP knows, we would be three times as profitable.
Lewis E Platt, former CEO of HP”
How did UKLUG happen? Its just a typical example of collaborative knowledge work...