Bata-the shoe company, its company profile, revenue analysis and products.

1. “Our Customer is Our Master”

2. History
Bata first established itself in India in 1931
and commenced manufacturing shoes in
Betanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town in Zlin, the
residence of Thomas Bata, the founder of
the organization.

3. Evolution
• 1894 T.& A. Bata Shoe Company registered
in Zlin, Czechoslovakia by the siblings
Tomas, Anna and Antonin Bata
• 1895 Tomáš Bata takes over the company
leadership alone
• 1897 Tomas introduces the “Batovka”
• 1909 First export sales and first sales
agencies in Germany, in the Balkans and in
the Middle East
• 1925 The Bata School of work founded
• 1929-1931 factories in Swiss, Germany,
England, France, Yugoslavia, Poland,
Holland, the USA and India

4. Mission
Bata will provide its products and services
to all the age groups in the community.
Will also provide the finest quality through
customer involvement.

5. Vision
Vision is that ignite spark that can inspire
and energise people to do better.
The focus of vision is to reach out hungrily
for the future and drag it into the present.

6. India
• Bata Shoe Company Private Limited in
1931
• Operation in Konnagar (near Calcutta)
• Changed its name to Bata India Limited
in 1973
• ISO: 9001 certification.
• Largest retailer and Leading
manufacturer
• 30,000 dealers

8. Bata Shoe Organization (BSO)
• Operations across 5 continents
• Managed by 3 regional Meaningful
Business Units (MBUs)
Bata Europe, Lausanne, Switzerland
Bata Emerging Markets, Singapore
Bata Branded Business, Best, Holland

9. The MBU approach
• Provides quality resources
• Support in key areas
Product Development
Sourcing
Marketing

10. Strategy
• Share the same leadership points
• Product concept development
• Constant improvement of business
processes

11. Growth
• Bata India reports excellent results for 1st
Quarter of 2011
Quarter Ended Quarter Ended Increase %
31st March 31st
2011 March 2010
Net 31065.6 25915.4 20
Sales/Income
(Rs. in lacs )
PBT 14770.3 2103.7 602
(Rs. in lacs )
• Continues aggressive expansion, opens
29 new stores in Q1

12. Founder
Thomas Bata
17/9/1914 -
31/8/2008

13. Today
• Serves 1 million customers per day
• Employs more than 40,000 people
• Operates 5000 retail stores
• Manages a retail presence in over 70
countries
• Runs 33 production facilities across 22
countries

14. Brands
• Bata • North Star
• Bata Industrials • Patapata
• Bubblegummers • Power
• Baby Bubbles • Sandak
• Comfit • Sundrops
• Eco Fit • Weinbrenner
• Marie Claire

15. Awards
• “The world’s 25 Unsung Innovative
Companies” listed by business week
• TOP 50 Most Trusted Brands- recognized
by Brand Equity
• Most Admired Footwear Brand by Images
Fashion Forum
• Selected as a POWERBRAND in the

16. Thank
You

17. Presented by
Stuart Joy