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MKT 421 Final Exam 2017,2016 Questions, Answers | University of Phoenix
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Learning Team Assignment Marketing Plan Final Paper
Resources: Marketing Plan: Phase I Paper, Marketing Plan:
Phase II, Paper, Marketing Plan: Phase III Paper
Use the Marketing Plan Outline listed on the student
website as a guide.
Write a 6,300- to 7,000-word paper integrating your previous
Learning Team assignments into a final Marketing Plan
Paper. Address the following information in your paper:
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• Identify the appropriate place and promotional strategy that
should be used in developing the strategic marketing plan.
• Develop an initial sales promotion schedule.
• Create an advertising plan.
• Identify public relations opportunities for the product or service.
• Analyze the effect of channel management decisions on the
marketing of your selected product or service.
• Select appropriate distribution channels for your product or
service and address costs in terms of placement, shipping, and
middlemen.
• Develop a budget for your plan.
• Identify quantifiable elements that can be used to evaluate,
monitor, and control the effectiveness of your marketing plan.
Prepare a 15- to 20-minute oral presentation accompanied by 15- to
20-slide Microsoft® PowerPoint® presentation illustrating your
Marketing Plan Paper.
Format your paper and presentation consistent with APA guidelines.
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