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Why Organic Reach!
on Facebook is Declining
STRAIGHT FROM THE HORSE’S MOUTH
http://www.flickr.com/photos/oxherder/460078453...
This presentation is based!
on a blog post at shortstack.com
if you’d rather, read the post here: shortstack.com/blog
What Happened to My Organic
Reach on Facebook?
*&^$)&!!
http://www.flickr.com/photos/shelley_dave/2696663858/
you’ve probably
noticed it’s declined…
Understatement
of the year…
http://www.flickr.com/photos/chuddlesworth/7059061549/
2 Possible Explanations
TOO MUCH CONTENT
1
NEWSFEED!
PERSONALIZATION
2
The total number
of Pages liked by
a typical Facebook
user grew more
than 50 percent
last year!
http://www.flickr.com/photo...
MORE CONTENT
IN THE NEWSFEED
MORE CONTENT
IN THE NEWSFEED
=MORE!
COMPETITION
“News Feed ranks each possible story (from
more to less important) by looking at
thousands of factors relative to each per...
…in theory, users will see the “most valuable”
content every time they login.
http://www.flickr.com/photos/29225114@N08/140...
That’s why the QUALITY of fans is
more important than QUANTITY.
http://www.flickr.com/photos/thomashawk/155918164/
You want QUALITY fans interested
in what you have to offer.
http://www.flickr.com/photos/thomashawk/155918164/
http://www.flickr.com/photos/liao/3766916529/
Instead of worrying about size, !
think about engagement.
http://www.flickr.com/photos/mukumbura/4043364183/
What can you learn about your
audience?
You can use insights about
your fans — like where they
live, and their likes and
interests — to inform
decisions about rea...
So what should you do?
focus on creating
SUPER FANShttp://www.flickr.com/photos/thelotuscarroll/13562331434/
reward your brand advocates
http://www.flickr.com/photos/prawnpie/99129525/
because they are the fans that will greatly
impact your overall SUCCESS.
http://www.flickr.com/photos/prawnpie/99129525/
know which metrics are important
http://www.flickr.com/photos/jalevega/8733967750/
know which metrics are important
People Engaged.Total Reach. Referral Sites.
http://www.flickr.com/photos/jalevega/87339677...
use that data to create content!
your audience cares about…
http://www.flickr.com/photos/lng0004/6894715096
FREE EBOOK
DOWNLOAD NOW
Why Every
Business Needs!
to Stop Obsessing
over Facebook
Likes
Click Here to
Download Now →
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Why Your Organic Reach on Facebook is Declining

This is based on a blog post from ShortStack.com. I am not affiliated with ShortStack in any way but I thought this content would be interesting to share. Learn the 2 reasons Facebook organic reach is likely declining and find out how you can make the most of it.

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Why Your Organic Reach on Facebook is Declining

  1. 1. Why Organic Reach! on Facebook is Declining STRAIGHT FROM THE HORSE’S MOUTH http://www.flickr.com/photos/oxherder/4600784532/
  2. 2. This presentation is based! on a blog post at shortstack.com if you’d rather, read the post here: shortstack.com/blog
  3. 3. What Happened to My Organic Reach on Facebook? *&^$)&!! http://www.flickr.com/photos/shelley_dave/2696663858/
  4. 4. you’ve probably noticed it’s declined…
  5. 5. Understatement of the year… http://www.flickr.com/photos/chuddlesworth/7059061549/
  6. 6. 2 Possible Explanations
  7. 7. TOO MUCH CONTENT 1
  8. 8. NEWSFEED! PERSONALIZATION 2
  9. 9. The total number of Pages liked by a typical Facebook user grew more than 50 percent last year! http://www.flickr.com/photos/laffy4k/3527047662/
  10. 10. MORE CONTENT IN THE NEWSFEED
  11. 11. MORE CONTENT IN THE NEWSFEED =MORE! COMPETITION
  12. 12. “News Feed ranks each possible story (from more to less important) by looking at thousands of factors relative to each person.” !! Brian Boland VP Ads Product Marketing, Facebook https://www.facebook.com/business/news/Organic-Reach-on-Facebookhttp://www.flickr.com/photos/29225114@N08/14016692823/
  13. 13. …in theory, users will see the “most valuable” content every time they login. http://www.flickr.com/photos/29225114@N08/14016692823/
  14. 14. That’s why the QUALITY of fans is more important than QUANTITY. http://www.flickr.com/photos/thomashawk/155918164/
  15. 15. You want QUALITY fans interested in what you have to offer. http://www.flickr.com/photos/thomashawk/155918164/
  16. 16. http://www.flickr.com/photos/liao/3766916529/ Instead of worrying about size, ! think about engagement.
  17. 17. http://www.flickr.com/photos/mukumbura/4043364183/ What can you learn about your audience?
  18. 18. You can use insights about your fans — like where they live, and their likes and interests — to inform decisions about reaching your current and prospective customers… “https://www.facebook.com/business/news/Organic-Reach-on-Facebook Brian Boland VP Ads Product Marketing, Facebook
  19. 19. So what should you do?
  20. 20. focus on creating SUPER FANShttp://www.flickr.com/photos/thelotuscarroll/13562331434/
  21. 21. reward your brand advocates http://www.flickr.com/photos/prawnpie/99129525/
  22. 22. because they are the fans that will greatly impact your overall SUCCESS. http://www.flickr.com/photos/prawnpie/99129525/
  23. 23. know which metrics are important http://www.flickr.com/photos/jalevega/8733967750/
  24. 24. know which metrics are important People Engaged.Total Reach. Referral Sites. http://www.flickr.com/photos/jalevega/8733967750/
  25. 25. use that data to create content! your audience cares about… http://www.flickr.com/photos/lng0004/6894715096
  26. 26. FREE EBOOK DOWNLOAD NOW Why Every Business Needs! to Stop Obsessing over Facebook Likes Click Here to Download Now →

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