This is based on a blog post from ShortStack.com. I am not affiliated with ShortStack in any way but I thought this content would be interesting to share. Learn the 2 reasons Facebook organic reach is likely declining and find out how you can make the most of it.

1. Why Organic Reach!
on Facebook is Declining
STRAIGHT FROM THE HORSE’S MOUTH
http://www.flickr.com/photos/oxherder/4600784532/

2. This presentation is based!
on a blog post at shortstack.com
if you’d rather, read the post here: shortstack.com/blog

3. What Happened to My Organic
Reach on Facebook?
*&^$)&!!
http://www.flickr.com/photos/shelley_dave/2696663858/

4. you’ve probably
noticed it’s declined…

5. Understatement
of the year…
http://www.flickr.com/photos/chuddlesworth/7059061549/

6. 2 Possible Explanations

7. TOO MUCH CONTENT
1

8. NEWSFEED!
PERSONALIZATION
2

9. The total number
of Pages liked by
a typical Facebook
user grew more
than 50 percent
last year!
http://www.flickr.com/photos/laffy4k/3527047662/

10. MORE CONTENT
IN THE NEWSFEED

11. MORE CONTENT
IN THE NEWSFEED
=MORE!
COMPETITION

12. “News Feed ranks each possible story (from
more to less important) by looking at
thousands of factors relative to each person.” !!
Brian Boland VP Ads Product Marketing, Facebook
https://www.facebook.com/business/news/Organic-Reach-on-Facebookhttp://www.flickr.com/photos/29225114@N08/14016692823/

13. …in theory, users will see the “most valuable”
content every time they login.
http://www.flickr.com/photos/29225114@N08/14016692823/

14. That’s why the QUALITY of fans is
more important than QUANTITY.
http://www.flickr.com/photos/thomashawk/155918164/

15. You want QUALITY fans interested
in what you have to offer.
http://www.flickr.com/photos/thomashawk/155918164/

16. http://www.flickr.com/photos/liao/3766916529/
Instead of worrying about size, !
think about engagement.

17. http://www.flickr.com/photos/mukumbura/4043364183/
What can you learn about your
audience?

18. You can use insights about
your fans — like where they
live, and their likes and
interests — to inform
decisions about reaching
your current and prospective
customers…
“https://www.facebook.com/business/news/Organic-Reach-on-Facebook
Brian Boland VP Ads Product Marketing, Facebook

19. So what should you do?

20. focus on creating
SUPER FANShttp://www.flickr.com/photos/thelotuscarroll/13562331434/

21. reward your brand advocates
http://www.flickr.com/photos/prawnpie/99129525/

22. because they are the fans that will greatly
impact your overall SUCCESS.
http://www.flickr.com/photos/prawnpie/99129525/

23. know which metrics are important
http://www.flickr.com/photos/jalevega/8733967750/

24. know which metrics are important
People Engaged.Total Reach. Referral Sites.
http://www.flickr.com/photos/jalevega/8733967750/

25. use that data to create content!
your audience cares about…
http://www.flickr.com/photos/lng0004/6894715096

26. FREE EBOOK
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Why Every
Business Needs!
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