Maintaining the kind of business image that creates a positive first impression involves focusing on being Personable, Elegant, and Professional.

1. P.E.P. IT UP
We’re all told not to judge a book by its cover but we can’t help doing it anyway! In fact,
we all form judgments within two to thirty seconds of meeting someone for the first time.
Sure, we do change our minds as we get to know them but all these changes fall within
the context of what we already “know” about him or her.
You may not realize it but if you’re running a small business, YOU are your business.
Wherever you go and whatever you do is a business promotion opportunity and all of it
either impacts your business positively or negatively. Promotion isn’t just advertising or
press releases or sales events. What most people don’t pay much attention to is that
promotion is also how you present yourself. Your image is the first thing that represents
your business.
Success Resources: http://www.srpl.net/

2. So, it’s absolutely essential to not neglect to present a positive first impression. After
that, they’ll be predisposed to consider you favorably. So how do you start presenting
your best self to your clients and customers?
It pays to work on your PEP. Maintaining the kind of business image that creates a
positive first impression involves focusing on being Personable, Elegant, and
Professional.
Professional
Does everyone you come in contact with know what you do and what product or service
you offer? Think about it. And you’re missing out on word-of-mouth if you haven’t
bothered to tell them what your business is about. You don’t need to have a prepared
pitch ready to pour off your tongue every time someone glances in your direction. But
you do have to make a conscious effort to tell people what you do and something about
your product or service that will arouse their interest and help them remember what you
do. Practice bringing it up casually in conversation.
Elegant
Business events are not the only places to network or meet potential partners. What
about your barber or hairdresser? The manager of your apartment building or the
person who cuts your lawn? Your neighbor? If someone asked them what you did, what
would they say? They may not be potential clients themselves, but they may know
someone who might be. Make your elegant appearance the first thing that strikes a
good impression. Always spend the time to maintain your appearance. Even if it’s when
you go to get a coffee or go to the store. You never know who you’ll bump into that will
lead to yet another fruitful business connection.
Success Resources: http://www.srpl.net/

3. Personable
Talk to people wherever you go; show an interest in them and they’ll respond with an
interest in you… and an opportunity to promote your business. Be friendly, helpful and
go out of your way to make sure the other people around you are at ease and
comfortable with you. Be a good host and don’t be so consumed in making sure every
detail is perfect that you miss out on actually interacting with others.
By working on your PEP, you’ll find yourself generating more attention and interest in
your business, which is a great start to a lasting professional relationship. Think about
last week and where you went and what you did. How many business promotion
opportunities did you cash in on? How many did you miss? It’s about time you PEP it
up, get out there, and take your business to the next level!
Success Resources: http://www.srpl.net/