The document discusses Gartner's top 10 strategic technology trends for 2013, which include mobile device battles, mobile applications and HTML5, personal cloud, internet of things, cloud computing, big data, analytics, in-memory computing, integrated ecosystems, and enterprise app stores. It then provides more details on each trend, highlighting opportunities and challenges they present. The document advocates developing strategies to take advantage of the synergies among these converging technologies, or "nexus of forces," through initiatives like establishing a formal innovation group, balancing opportunities with risks, and considering a chief digital officer role.

1. Carlos Tholt
September 2013
Tecnologias Estratégicas
Slides em Português e Inglês

2. 1
Agenda
Strategic Technologies
■ Opportunities & Challenges
■ IT Management Strategies

3. Gartner’s Top 10
Strategic Technology Trends, 2013
From “Top 10 Strategic Technology Trends for 2013”, Gartner Symposium, 2012
1
2
3
4
5
6
7
8
9
10
Mobile Devices Battles
Mobile Applications & HTML5
Personal Cloud
Internet of Things
Cloud Computing
Big Data
Analytics
In-Memory Computing
Integrated Ecosystems
Enterprise App Stores

4. The Nexus
of Forces
Gartner’s Top 10
Strategic Technology Trends, 2013
1
2
3
4
5
6
7
8
9
10
Mobile Devices Battles
Mobile Applications & HTML5
Personal Cloud
Internet of Things
Cloud Computing
Big Data
Analytics
In-Memory Computing
Integrated Ecosystems
Enterprise App Stores
User
Experience

5. Mobile Device Battles:
Prepare for Heterogeneity
• Mobile experience eclipses
the desktop experience.
• Consumerization drives
tablets into business.
• Mobile strategy is a
process that must be
maintained and refreshed
• Cloud and mobile are
mutually reinforcing trends
• No platform, form factor or
technology dominates.
- Windows' share shrinks.
A Huge Growth in Smart Devices …
… Leads to a Major Installed Base Shift
billion
2012 2016
Feature Phones
Smart Phones
Mobile PC’s
Tablets
Feature Phones
Smart Phones
Mobile PC’s
Tablets
PC
Mobile
2014

6. 5
BYOD: The benefits include creating new mobile workforce
opportunities, increasing employee satisfaction, and
reducing or avoiding costs.
Source: Gartner (April 2013)

7. 6
BYOD
Source: Gartner (April 2013)

8. • New expectations for
usability, appearance and
behavior
• The experience flows to
where you are and what you
are doing in context
• Multichannel integration and
interactions becomes a
requirement
• Development challenges
abound
- New design skills
- Cloud/Client architecture
- Complex apps
- HTML5
Mobile Applications and HTML5:
Driving the Future User Experience
More Inputs
More Places
More Actions

9. Personal Cloud:
Moving Beyond Personal Computing
• A collection of services
and a representation of
your digital life
• The cloud is where users
center their digital lives.
They are in control.
• Contextually aware and
operationally obvious
apps
Personal
Professional
Community
Family
School
Schedule
Tax Info.News
Sports
Standings E-Gov.
Shopping
School
E-MailRSS
Memories
Music
Hobbies
Financial
Info.
Banking
Banking
Broad-
band
Cell
Wi-Fi
TV Calendar
Memories
MedicalFinancial
Home
Security
IM E-Mail
Personal
Records
Corp.
Archives
Training
ProductionData
Meeting
Records
Work
at
Home
Corp
Apps
Benefits
Conferencing
VOIP
LAN
Wi-Fi
Cell
Facebook
Twitter
SMS
Content
Services
Comms
Devices
Your
Digital
Life

10. The Internet of Things
Shrinking "Smart" Objects:
• Small devices
• Self aware
• Self-assembling networks
• Location aware
Delivering an "Always On" society
Over 50% of Internet connections are things
2011: 15+ billion permanent, 50+ billion intermittent
2020: 30+ billion permanent, >200 billion intermittent

11. The Internet of Things
Becomes the Internet of Everything
# of people here
# people visited
Wait time
Reservation service
Location
Diagnostics
Movies watched
Time to green
# of cars: no stop
# of cars: stopped
Social network
Location
Calendar/Journal
Credit history
Schedule
Expected disruptions
Places
Information
Things
People

12. 5 – Cloud Computing:
Hybrid, Managed and Brokered
IT as a Service Broker
Challenges
Benefits
Low and
Manageable
High or
Unmanageable
Highand
Clear
Lowor
Uncertain
Cloud Decision
Framework
Avoid
Consider
Private
Embrace
Public
Experiment

13. 12

14. Strategic Big Data:
Moving Beyond Isolated Projects
Perishability Fidelity
Validation Linking
Classification Contracts
Technology Pervasive Use
Velocity Volume
Variety Complexity
"Big data" is high-volume, velocity and variety information assets
that demand cost-effective, innovative forms of information processing
for enhanced insight and decision making.
• Consider nontraditional data types
and external data sources
• Big data as a transformational
architecture vs. isolated project
• Homogeneous RDBMS model
replaced with heterogeneous
fabric
• Centralized model replaced with
distributed "logical" model

15. Actionable Analytics:
Improving Business Performance
Predictive
Analytics
What will
happen?
Prescriptive
Analytics
How can we
make it happen?
Diagnostic
Analytics
Why did it
happen?
What
happened?
Descriptive
Analytics
Value
Difficulty
Driven by Mobile, Social and Big Data Forces

16. Bottom Line:
A ÊNFASE NO NEGÓCIO SE DÁ
ATRAVÉS DAS TECNOLOGIAS DO NEXO
DAS FORÇAS

17. 16
Agenda
■ Strategic Technologies
■ Opportunities & Challenges
■ IT Management Strategies

18. 17
The Nexus of Forces: The Four Families
Acting Together
Extreme
Networking
Pervasive
Access
Global Class
Delivery
“Big”, Rich
Context

19. Extreme
Networking
Strategic Directive
Build a social strategy
and integrate it with BI
and collaboration
Impact in Business Models
Models can explore individual
and collective behavior,
leveraging extended, dynamic,
flexible networks
The Nexus of Forces: The Four Families
Acting Together
Ação: Crie uma
Estratégia de Redes
Sociais

20. 19
Pervasive
Access
Impact in Business Models
Digital commerce becomes an
attractive platform for all social
classes. Digital interaction
becomes an attractive delivery
model for all services
Strategic Directive
Work with the business to
enhance the experience of
the various internal and
external publics
The Nexus of Forces: The Four Families
Acting Together
Ação: Explore as
dimensões de
tempo e espaço.
Estabeleça
políticas claras
para BYOD

21. 20
Pervasive
Access
“Big”, Rich
Context
Strategic Directive
Develop a new information
strategy, governance, and
security management
approach
Impact in Business Models
Enterprises begin to develop
competitive models exploring
other principles, such as
predictability, active
targeting, dynamic
adjustment and others
The Nexus of Forces: The Four Families
Acting Together
Ação: Crie projetos
pilotos de “Big Data”
para benefício do
negócio

22. 21
Global Class
Delivery
Impact in Business Models
Enterprises become a set of
dynamic and flexible business
models, connected to a stable
corporate core
Strategic Directive
Develop strategy and road map
to move from traditional
architecture to a cloud enabling
architecture
The Nexus of Forces: The Four Families
Acting Together
Ação: Defina classes de
dados privados e
públicos. Iniciar um
projeto simples de
nuvem privada!

23. 22
Explore the Synergies among Them
Social interaction,
collaboration and
synergy can only
happen through
mobility
The diversity and
proliferation of
mobile can only
be integrated
through the
cloud
The new
information
environment
taps social
networks
in the cloud
Cloud is the
only platform
that supports
the individual,
businesses and
society

24. 23
Agenda
Strategic Technologies
■ Opportunities & Challenges
■ IT Management Strategies

25.  Business
Strategy
 Corporate
Architecture
 Governance
Set up a formal innovation group to explore
business opportunities for Nexus technologies
Balance business opportunity with standards,
technology economics, life cycle and risks
Review technology acquisition decision
mechanisms considering impact in different layers
 Enterprise
Strategy
Evaluate the impact of Nexus technologies in
your business and consider establishing the role
of Chief Digital Officer to centralize – align,
coordinate and integrate – all advances in new
technologies.
Integrating Nexus into
Your IT Management Strategy

26. 25

27. KEEP
CALM
AND
TRUST
Obrigado
Carlos Tholt
September 2013