Step by step guide for small businesses to get top ranking in Google and other search engines.

1. TOP GOOGLE RANKING FOR
SMALL WEBSITES
SUDARSHANA (BSC, CIW, MCP), SEO CONSULTANT
EMAIL: LINKGENIE@GMAIL.COM
FIVERR : HTTPS://WWW.FIVERR.COM/WEBEXPERT_GURU

2. GETTING GOOGLE RANKING
FOR SMALL BUSINESS WEBSITE –
STEP BY STEP GUIDE
Doing SEO for a small business is always a challenge. It’s not easy to fight with industry g
But it’s not that difficult if you know the game.

3. Startup SEO Tips

4. 1. Your first step is to get a right domain for your website.
Earlier, keywords in domain was a strong SEO factor.
But now the impact of domain keyword factor has reduced a lot
So my advice is to find a domain that matches your business.
-Try to find a domain related to your company/brand name.
-Also if possible try to match your niche. Optimize between bra

5. 2. Now you need to design the website. Have a detail chat
with your designer. Talk about SEO and other marketing
plans. Talk about coding language. If you prefer a CMS, find
a SEO friendly one. Ask the designer to create a responsive
design (mobile friendly).

6. 3. Content is the king of SEO. So plan your content well.
Don’t create small websites with 4-5 pages. Try to add more
pages (20+ pages). More pages means more cost but the
return on investment is high.

7. 4. Ask the designer to use SEO friendly language and
plugins. For example, limit the usage of flash. If you need
flash just opt for a flash slider.

8. 5. You need an optimized page between design and SEO
friendly content. Don’t allow one factor to dominate. SEO
centric page will not look good while design centric page will
have poor SEO.

9. 6. Try to create content rich pages. Websites with thin pages
are unlikely to attract Google traffic. It’s acceptable to keep
small percentage of thin pages. But try to achieve 90-80% of
content rich pages for the whole site.

10. 7. Build quality pages. A quality page will have an image, text
and video.

11. 8. Write unique meta descriptions for all pages. Some CRM‘s
may not allow unique meta descriptions. So be aware.
Wordpress will create meta descriptions automatically from
the title tag which is not SEO friendly. Fortunately you could
use plugins to change this behavior.

12. 9. Some CRM’s will create unnecessary thin pages. You may
not see these pages in admin panel. Do a Google search for
“site:yoursite.com” . Remove or redirect those pages.

13. 10. Keep your eye on duplicate pages. Some CRM’s may
create hundreds of duplicate pages. Get rid of those pages
by using 301 redirects or canonical tags.

14. 11. Create unique and descriptive title tags and header tags.

15. 12. Make sure that your page navigation system is user
friendly.
Now you are ready to go.
Now create Google webmaster account and analytics account
for your website.

16. Follow-up SEO tips

17. 1. Make sure that your robots text file allows search engines.

18. 2. Create a sitemap and upload to webmaster

19. 3. Set preferred domain in webmaster. Here you will tell
Google to redirect non-www version URL to www version or
www version to non-www version

20. 4. Set preferred domain in webmaster. Here you will tell
Google to redirect non-www version URL to www version or
www version to non-www version

21. 5. Add more and more contents(user friendly content)

22. 6. Check ranking for each page. Increase content level if
necessary. Please remember that we are improving content
to increase user experience. If more content harms user
experience, don’t add content.

23. 7. Check user signals such as time spend on page, bounce
rate, engagement, click through rate, conversions, etc.
Optimize pages for better user experience.

24. 8. Check landing pages for speed and improve.

25. 9. Add a blog to your site and start adding more posts. Try
your best to help informational user.

26. 10. If your YMYL type, show the user that your company is
reliable and payments are secure (Improved trust).

27. 11. Share your content in social media.

28. ABOUT
Author : Sudarshana P.H (Bsc, CIW, MCP)
Email : linkgenie@gmail.com
Web : http://webdesign-genie.com
G+ : https://plus.google.com/+SudarshanaLk/
Upworks : https://www.upwork.com/freelancers/~015c62a559f
Get on-page SEO audit and get powerful suggestions for $5 at Fiverr
https://www.fiverr.com/webexpert_guru/analyse-your-site-seo-and-send-deta