This document provides an overview of search engine optimization (SEO) and related topics. It defines SEO as improving website visibility and bringing targeted audiences to a website through specific keywords. SEO involves on-page optimization of elements like titles, descriptions and keywords, as well as off-page optimization through link building. Effective SEO helps increase website rankings and traffic by ensuring sites are well-structured and contain relevant keyword-rich content. Tools like Google Search Console and keyword research tools can help optimize SEO efforts and track their effectiveness.

2. Search engine

4. INTRODUCTION

5. WHAT IS SEO?
Definition1:Improving the visibility of website.
Definition2:To bring the targeted audience to
our website on specific keywords.
Definition 3:Improving ranking in search engine
results.

6. PAY PER CLICK
PAY PER CLICK
ORGANIC

7. TYPES OF SEO
 On-page optimization
 Off-page optimization

8. On-Page Optimization

9. KEYWORDS
TITLE TAG
Meta description tag (or first para of
text if no meta des has been added)

10. Off-Page

11. How search engine works
 Search engine bots/spiders are continuously
crawling the web, making note of new pages and
content.
 Specialized search spiders later return to web
pages to gather this new information and it is
eventually added to the search engine’s index.
 When you conduct a search, the results are
displayed almost magically, but a lot is
happening behind the scenes. Results are pulled
from the current Index

12. How do SEOs Improve Site Rankings?
 Making dynamic pages spiderable.
 Linking to all pages on a site via text links (or
image links) which search engine spiders can
follow. g dynamic pages spiderable.
 Using specific keyword rich page
titles, headers, sub headers, internal linking, and
page copy.

13. VIDEO

14. What is the most effective SEO
Techniques
 your pages are indexed.
 your pages are well structured (with headers and
sub headers etc.)
 you use descriptive page titles and other page
text.
 and that you build many keyword rich inbound
links.

15. Importance of SEO
 SEO is a method to bring your site closer to your
prospects.
 SEO can make the content of your web pages
more relevant, more attractive, and more easily
read by search engines and their crawling and
indexing software.
 It helps to increase the page rank of the website.

16. SEO TOOLBAR
 Highly useful utilities.
 Lots of info at a glance.
 Quick access to more SEO tools and
resource
 It also helps to show page rank ,alexa
rank.

17. SEO Toolbar

18. Google Webmasters Tools
 Submit own website.
 Google Webmaster Tools is a no-charge
web service by Google for webmasters.
 Allows webmasters to check indexing
status and optimize visibility of their
websites.
 Discover your link and query traffic.

20. ADWORDS
 Ad Words is Google's flagship advertising product.
 Ad Words offers pay-per-click (PPC) advertising, and
site-targeted advertising for both text, banner, and
rich-media ads.
 includes local, national, and international distribution.
 Google's text advertisements are short, consisting of
one headline and two additional text lines. Image
ads can be one of several different Interactive
Advertising Bureau (IAB) standard sizes.

21. Ad words keywords tools
 The Ad Words Keyword Tool is an external keyword
suggestion tool offered through Google Ad Words.
 Good way to establish a baseline list of keyword
ideas for your website.
 Matched to specific pages of your website with your
ad and search share.

22. Useful resources
 Google Keyword Sandbox
Google provides a free keyword research tool in support of their Ad
words pay-per-click program. Not necessarily the most information-
rich resource.
 Overture Search Term Suggestion Tool
comes in handy for brainstorming keywords, with functionality similar
to Word tracker's comprehensive search.
 Word tracker
The original kings of keyword research, because they were the first
to put together a comprehensive database of actual searches.
Subscription-based service, with a free trial available. Don't be fooled
by how limited the free trial is, read the Wordtracker manual to see
what a paid subscription will get you.

23. Cont…
 Keyword Discovery
The new kings of keyword research, with a giant
database. KD offers seasonal data (so you can find
out what people searched for last year.

24. Social media tools
 Social media is the next major shift in SEO
that’s happening right now. Web 2.0 is all
about the social nature of the Internet.
 Research and track keywords and
competitors.

25. THANK YOU