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Creating a Socially
Responsible
Revenue Stream
for Sustainability
University of
San Diego
Michael Catanzaro
Paula Morreale
2
• Catholic Private University founded in 1949
• Campus Size: 180 Acres; 84 Buildings
• Total Students: 7,832
• 369 full-time faculty and 432 part-time; over 60 degree
offerings
• 10:1 student to faculty ratio
University of San Diego
How many of
you have old
electronics at
your house?
QuestionHow many of you have old electronics at your house?
How many
pounds of e-
waste is
disposed of
each year in
the U.S.?
Question• 330,000 tons
• 3.3 million tons
• 33 million tons
What
percentage of
e-waste is
recycled?
Question• 20%
• 33%
• 50%
How many cell
phones are
replaced
worldwide each
month?
What
percentage are
recycled?
Question• 5 million
• 50 million
• 500 million
How many
different
iPods are
there?
Question
• 2001- 2010: 275 million iPods
sold
• More than 20 different iPods
since 2001
Agenda
 E-Waste in the US and the World
 What we’ve done (why we’ve done it)
 Operational Details of USD E-Waste
 Considerations of Partners
 Lessons Learned
 Call to Action
We want to tell you our story…
 We saw a problem and an opportunity
 E-waste was piling up in people’s homes, they
didn’t know what to do with it or worse
throwing it away
 We wanted to fix this problem
 This is better than fixing the problem- we are
educating USD students and the community
 Since we started, resources available in
community have increased exponentially
 Connects to USD’s values in every way
 Here’s our story…
What is electronic waste?
 Obsolete electronic products
• Known as:
 e-waste
 end of life
electronics (EOL)
 waste electronic
and electrical
equipment (WEEE)
(pikeresearch.com
How much e-waste is there?
 E-waste is the fastest growing municipal
waste stream in the US
 Approximately 2.37 million tons of electronics
were ready for end-of-life management,
representing an increase of more than a
120% compared to 1999 and there is still no
mandated solution for e-waste
 In 2008 the number of connected devices
equaled the number of people on the planet
Data from epa.gov
Problem
 People do not typically throw their e-waste away
because they know it’s bad for the environment
 Approximately 70% of all electronics produced in
the last 10 years are sitting in people’s homes,
garages and drawers
 When it is disposed of incorrectly it creates
pollution, plastics can leech
 There are international repercussions from
improperly disposed of e-waste that ends up in
China and then becomes a social justice and
health issue
Data from epa.gov
FULL STORY: http://www.cbsnews.com/video/watch/?id=5274959n
60 Minutes (China)
Traditional Waste Disposal
 Linear process
 75% of e-waste is processed this way
 Problematic
 Hazardous
Why is e-waste different?
 Contains both valuable and hazardous
materials
E-Waste Recycling
Product
Collection
Reusable?
Sellable?
Dismantling
Process…
Recycling
Hazardous Materials
 One metric ton of electronic scrap from personal c
omputers contains more gold than that recovered
from mining 17 metric tons of gold ore
(USGS, 2001)
Environmental
Considerations
=
17 tons
1 ton
Current Trends: Volume Generation
 Why?
Quantity of EOL Electronics in the U.S.
(US EPA, 2009)
Unregulated flow of e-waste
Market Condition
Cont’d
A call to action USD
student
Solution?
Mission Statement
The University of San Diego supports recycling
and re-using electronic waste, which limits
pollution and reduces the need to mine for raw
material. Our E-Waste Collection Center
provides a socially and environmentally
sustainable service to our community. Our
nonprofit organization strives to keep all e-
waste in California as it is recycled safely,
securely, and responsibly. All proceeds from this
collection center go back to the office of
sustainability to promote sustainability.
USD E-Waste
Center
 Created a free drop-off location for San Diego
residents and businesses to utilize to dispose
of electronic waste in an environmentally and
socially responsible way
 This center is a service to the community and
connects to the growing changemaker values of
Ashoka and the social entrepreneurial movement
on campus
What has USD Done?
 We had no idea what we were getting into!
 Second major “business” that was collecting
 City collected but only once or twice a month
 Only e-waste collection center open more than
once a week in San Diego.
 Since we’ve been open there are at least 6 other
significant competitors
When we opened
Accomplishments to Date
 Opened first full-time collection center on a
college campus in the nation
 June 2011 front page of Union Tribune
 Almost 200,000 pounds collected
 More than 2,000 visitors in 17 months of
operation
 Started local business pick-ups (Summer
2012)
 Deemed an Approved Collector (October 2012)
 $120,000 per month of free advertising
 Connection to the classroom
 Real experience for business students
 Measureable results
The USD Difference:
 We collect ALL e-waste
 Computers, cell phones, tv’s, etc. (EASY)
 Easily sold/repurposed- creates revenue
 Batteries, toner, light bulbs (NOT SO EASY)
 Hazardous materials that can cost as much as
$4.00 per pound to dispose of
The USD Difference:
 Sell usable e-waste to give products
second life
 Life cycle energy use of a computer is dominated by pro
duction (81%) as opposed to operation (19%)
(Environmental Science & Technology, 2004)
 Microsoft Refurbish Program
 Classroom Connection
E-Waste Learning
Laboratory
 Slides from this presentation borrowed from
senior environmental studies student who helped
found the center- she made this her senior thesis
project (all the technical stuff)
 Industrial Engineering completed a
comprehensive efficiency study to help us
understand how to maximize our ROI
 Communication class developed our mission
statement and commercials for the web
 Social Entrepreneur Course provided inputs on
potential business opportunities
 First full-time employee from this class
Triple Bottom Line
 Economic
 Revenue generator
 Environmental
 Responsible disposal
 Social
Social
 TRACE Program
 Interaction with the San Diego Community
 Engagement with local high schools
 Coming soon? Partnerships with Industry
 Recycling it the proper way and not
endangering people’s health
Operational Snapshot
 1 full-time employee (hired in June)
 6-9 part-time student employees
 5% of Michael’s time
 15% of Paula’s time
 1 unpaid intern each semester
Financial Break-down
Past 4 months (June – Sept) Current Projected (if
business as usual)
Operation Cost per month $4,000 $1,900
Average Income per
month (recycling and
reselling)
$2,379 $2,379
Average pounds collected
per month
11,714 11,714
Average income per
pound
$0.17 $0.17
Net Income -$1,621 + $479
Traffic
0
20
40
60
80
100
120
140
160
180
200
AUG.'11 SEPT.'11 OCT.'11 NOV.'11 DEC.'11 JAN.'12 FEB.'12 MAR.'12 APR.'12 MAY'12 JUNE'12 JULY'12 AUG.'12 SEPT.'12
Product Collection
 We need to double the amount of e-waste we
collect or get more business pick-ups if we
want to start making a profit (and keep a full-
time staff person)
 Targeted Marketing
 Business Partnerships
 Collection events with local schools
 Re-sell e-waste to give second life and get
more then just recycling
Not just Recycle: Re-sell or
Reuse
 Potential opportunities
 Craigslist/E-Bay
 Cell phones – sell at low price to non-profits
 When we’re profitable we’ll be able to give away
 Put useable computers back in classrooms:
 Lower income schools in local area
 Schools abroad (Jamaica)
 Sell to new and returning students
Recycler necessities
 All e-waste kept domestically
 Recycler certifications:
 R2/RIOS
 ISO
 E-Steward
 Follow NAID or D of D standards for hard drive
wiping
 Recycler is willing to have random
audits/visits to make sure they are following
proper standards
Steps you can take
Find a space on campus to open a full time
collection center
Find a recycler with proper certifications
willing to help you set up the collection
center
Register with the DTSC and any state
certifications
Work with IT, Procurement, EHS
departments
Steps you can take
 Reach out to local community
 Businesses
 Schools
 Residents
 Educate and promote
 Get students on campus involved and be
cheerleaders for e-waste center
 Work with Residential areas to collect e-waste at
move-out
 If you build it, they will come
Discussion
 What is your level of interest in starting your
own program?
 Are there other questions about topics we
couldn’t cover?
 Would there be interest in starting a coalition
amongst universities?
Contact info:
University of San Diego
E-Waste Collection Center
Michael Catanzaro
Michael5@sandiego.edu
Paula Morreale
paula-09@sandiego.edu
www.sandiego.edu/ewaste

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Aashe E-Waste

  • 1. Creating a Socially Responsible Revenue Stream for Sustainability University of San Diego Michael Catanzaro Paula Morreale
  • 2. 2 • Catholic Private University founded in 1949 • Campus Size: 180 Acres; 84 Buildings • Total Students: 7,832 • 369 full-time faculty and 432 part-time; over 60 degree offerings • 10:1 student to faculty ratio University of San Diego
  • 3. How many of you have old electronics at your house? QuestionHow many of you have old electronics at your house?
  • 4. How many pounds of e- waste is disposed of each year in the U.S.? Question• 330,000 tons • 3.3 million tons • 33 million tons
  • 6. How many cell phones are replaced worldwide each month? What percentage are recycled? Question• 5 million • 50 million • 500 million
  • 8. • 2001- 2010: 275 million iPods sold • More than 20 different iPods since 2001
  • 9. Agenda  E-Waste in the US and the World  What we’ve done (why we’ve done it)  Operational Details of USD E-Waste  Considerations of Partners  Lessons Learned  Call to Action
  • 10. We want to tell you our story…  We saw a problem and an opportunity  E-waste was piling up in people’s homes, they didn’t know what to do with it or worse throwing it away  We wanted to fix this problem  This is better than fixing the problem- we are educating USD students and the community  Since we started, resources available in community have increased exponentially  Connects to USD’s values in every way  Here’s our story…
  • 11. What is electronic waste?  Obsolete electronic products • Known as:  e-waste  end of life electronics (EOL)  waste electronic and electrical equipment (WEEE) (pikeresearch.com
  • 12. How much e-waste is there?  E-waste is the fastest growing municipal waste stream in the US  Approximately 2.37 million tons of electronics were ready for end-of-life management, representing an increase of more than a 120% compared to 1999 and there is still no mandated solution for e-waste  In 2008 the number of connected devices equaled the number of people on the planet Data from epa.gov
  • 13. Problem  People do not typically throw their e-waste away because they know it’s bad for the environment  Approximately 70% of all electronics produced in the last 10 years are sitting in people’s homes, garages and drawers  When it is disposed of incorrectly it creates pollution, plastics can leech  There are international repercussions from improperly disposed of e-waste that ends up in China and then becomes a social justice and health issue Data from epa.gov
  • 15. Traditional Waste Disposal  Linear process  75% of e-waste is processed this way  Problematic  Hazardous
  • 16. Why is e-waste different?  Contains both valuable and hazardous materials
  • 18.  One metric ton of electronic scrap from personal c omputers contains more gold than that recovered from mining 17 metric tons of gold ore (USGS, 2001) Environmental Considerations = 17 tons 1 ton
  • 19. Current Trends: Volume Generation  Why? Quantity of EOL Electronics in the U.S. (US EPA, 2009)
  • 20.
  • 21. Unregulated flow of e-waste Market Condition Cont’d
  • 22. A call to action USD student
  • 23.
  • 25. Mission Statement The University of San Diego supports recycling and re-using electronic waste, which limits pollution and reduces the need to mine for raw material. Our E-Waste Collection Center provides a socially and environmentally sustainable service to our community. Our nonprofit organization strives to keep all e- waste in California as it is recycled safely, securely, and responsibly. All proceeds from this collection center go back to the office of sustainability to promote sustainability. USD E-Waste Center
  • 26.  Created a free drop-off location for San Diego residents and businesses to utilize to dispose of electronic waste in an environmentally and socially responsible way  This center is a service to the community and connects to the growing changemaker values of Ashoka and the social entrepreneurial movement on campus What has USD Done?
  • 27.  We had no idea what we were getting into!  Second major “business” that was collecting  City collected but only once or twice a month  Only e-waste collection center open more than once a week in San Diego.  Since we’ve been open there are at least 6 other significant competitors When we opened
  • 28.
  • 29. Accomplishments to Date  Opened first full-time collection center on a college campus in the nation  June 2011 front page of Union Tribune  Almost 200,000 pounds collected  More than 2,000 visitors in 17 months of operation  Started local business pick-ups (Summer 2012)  Deemed an Approved Collector (October 2012)
  • 30.
  • 31.  $120,000 per month of free advertising  Connection to the classroom  Real experience for business students  Measureable results
  • 32. The USD Difference:  We collect ALL e-waste  Computers, cell phones, tv’s, etc. (EASY)  Easily sold/repurposed- creates revenue  Batteries, toner, light bulbs (NOT SO EASY)  Hazardous materials that can cost as much as $4.00 per pound to dispose of
  • 33. The USD Difference:  Sell usable e-waste to give products second life  Life cycle energy use of a computer is dominated by pro duction (81%) as opposed to operation (19%) (Environmental Science & Technology, 2004)  Microsoft Refurbish Program  Classroom Connection
  • 34. E-Waste Learning Laboratory  Slides from this presentation borrowed from senior environmental studies student who helped found the center- she made this her senior thesis project (all the technical stuff)  Industrial Engineering completed a comprehensive efficiency study to help us understand how to maximize our ROI  Communication class developed our mission statement and commercials for the web  Social Entrepreneur Course provided inputs on potential business opportunities  First full-time employee from this class
  • 35. Triple Bottom Line  Economic  Revenue generator  Environmental  Responsible disposal  Social
  • 36. Social  TRACE Program  Interaction with the San Diego Community  Engagement with local high schools  Coming soon? Partnerships with Industry  Recycling it the proper way and not endangering people’s health
  • 37. Operational Snapshot  1 full-time employee (hired in June)  6-9 part-time student employees  5% of Michael’s time  15% of Paula’s time  1 unpaid intern each semester
  • 38. Financial Break-down Past 4 months (June – Sept) Current Projected (if business as usual) Operation Cost per month $4,000 $1,900 Average Income per month (recycling and reselling) $2,379 $2,379 Average pounds collected per month 11,714 11,714 Average income per pound $0.17 $0.17 Net Income -$1,621 + $479
  • 39. Traffic 0 20 40 60 80 100 120 140 160 180 200 AUG.'11 SEPT.'11 OCT.'11 NOV.'11 DEC.'11 JAN.'12 FEB.'12 MAR.'12 APR.'12 MAY'12 JUNE'12 JULY'12 AUG.'12 SEPT.'12
  • 40. Product Collection  We need to double the amount of e-waste we collect or get more business pick-ups if we want to start making a profit (and keep a full- time staff person)  Targeted Marketing  Business Partnerships  Collection events with local schools  Re-sell e-waste to give second life and get more then just recycling
  • 41. Not just Recycle: Re-sell or Reuse  Potential opportunities  Craigslist/E-Bay  Cell phones – sell at low price to non-profits  When we’re profitable we’ll be able to give away  Put useable computers back in classrooms:  Lower income schools in local area  Schools abroad (Jamaica)  Sell to new and returning students
  • 42. Recycler necessities  All e-waste kept domestically  Recycler certifications:  R2/RIOS  ISO  E-Steward  Follow NAID or D of D standards for hard drive wiping  Recycler is willing to have random audits/visits to make sure they are following proper standards
  • 43. Steps you can take Find a space on campus to open a full time collection center Find a recycler with proper certifications willing to help you set up the collection center Register with the DTSC and any state certifications Work with IT, Procurement, EHS departments
  • 44. Steps you can take  Reach out to local community  Businesses  Schools  Residents  Educate and promote  Get students on campus involved and be cheerleaders for e-waste center  Work with Residential areas to collect e-waste at move-out  If you build it, they will come
  • 45. Discussion  What is your level of interest in starting your own program?  Are there other questions about topics we couldn’t cover?  Would there be interest in starting a coalition amongst universities?
  • 46. Contact info: University of San Diego E-Waste Collection Center Michael Catanzaro Michael5@sandiego.edu Paula Morreale paula-09@sandiego.edu www.sandiego.edu/ewaste