Industrial Design (ID) is the professional service of creating products and systems that optimize function, value and appearance for the mutual benefit of user and manufacturer.
Industrial designers develop products and systems through collection analysis and synthesis of data guided by the special requirements of their client and manufacturer. They prepare clear and concise recommendations through drawings, models and descriptions. Industrial designers improve as well as create, and they often work within multi-disciplinary groups that include management, marketing, engineering and manufacturing specialists.
2. PRODUCT:
PRODUCT - Any device or system that is designed and produced f
or use by a customer
CUSTOMER - Person who ultimately buys the product
• Another person in your company who may use the device you
design
• Think broadly about who the customer is (who does the
product affect)
• Chief objective of product design - Satisfying the customer(s)
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3. FOUR TYPES OF DEVELOPMENT PROJECTS:
1. Derivative projects center on incremental product enhancements, in
cremental process improvements, or incremental changes on both
dimensions.
2. Platform projects create the design and components that are shared
by a set of products.
3. Breakthrough projects establish new core products and new core
processes that differ fundamentally from previous generations.
4. Research and development is the creation of knowledge concerning
new materials and technologies that eventually leads to commercial
development.
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4. WHAT IS DESIGN?
• Has been defined as “the synthesis of technology and human
needs into manufacturable products.”
• In practice, design can mean many things, ranging from styling to e
rgonomics to setting final product specifications.
• Design has been successfully used in a variety of ways to help
achieve new product objectives.
• One thing it is not: “prettying up” a product that is about to
manufactured!
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5. WHY STUDY THE DESIGN PROCESS?
• Continuous need for new, cost effective, high quality products.
• Today’s products are complex and require a team of people with
different backgrounds to take an idea from concept to market.
• ~85% of problems with new products not working as intended,
taking too long to bring to market, or costing too much are the
result of a poor design process.
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6. MEASUREMENT OF THE DESIGN PROCESS:
• Product Quality – How good is the product?
• Product Cost – What is the manufacturing cost?
• Development Time – How quickly was the product developed?
• Development Cost – How much was spent to develop the product?
• Development Capability – Can the team be better able to develop
future products?
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7. MEASURES OF THE DESIGN:
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Quality
Time
Cost
9. RANGE OF LEADING DESIGN APPLICATIONS
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Purpose of Design
Aesthetics
Ergonomics
Function
Manufacturability
Servicing
Disassembly
Item Being Designed
Goods
Services
Architecture
Graphic arts
Offices
Packages
10. PRODUCT ARCHITECTURE:
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• The process by which a customer need is developed into a product
design.
• Solid architecture improves speed to market, and reduces the cost
of changing the product once it is in production.
• Product components are combined into “chunks,” functional
elements are assigned to the chunks, and the chunks are
interrelated with each other.
11. PRODUCT ARCHITECTURE &
PRODUCT PLATFORMS:
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• Product architecture development is related to establishing a
product platform.
• If chunks or modules can be replaced easily within the product
architecture, “derivative products” can be made from the same
basic platform as technology, market tastes, or manufacturing
skills change.
• Examples:200 versions of the Sony Walkman from four platforms.
12. PROTOTYPE DEVELOPMENT:
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• Comprehensive Prototype: complete, fully-functioning, full-size
product ready to be examined by customers.
• Focused Prototype: not fully functioning or developed, but design
ed to examine a limited number of performance attributes or
features.
– Examples: a crude, working prototype of an electric bicycle; a
foam or wood bicycle to determine customers reactions to the
proposed shape and form.
13. IMPROVING THE INTERFACES IN THE DESIGN
PROCESS:
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• Co-location
• Digital co-location
• Global teams
• Produceability engineer
• Upstream partnering with vendors
14. COMPUTER AIDED DESIGN (CAD):
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• Greatly accelerates the design step and allows assessment of
multiple possible designs without building expensive prototypes.
• Design for Manufacturability (DFM): search for ways to minimize
manufacturing costs.
• Design for Assembly (DFA): search for ways to ease assembly and
manufacture.
• Rational for DFM: A seemingly trivial detail in design phase might
have huge manufacturing cost consequences later on!
15. SOME OF THE USES OF CAD IN AUTOMOTIVE
INDUSTRY
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• Determining fit of subassemblies: does the radio/CD player
protrude too far into the engine area?
• Facilitating “decking” of cars (attaching the powertrain to the
upper body): do all the pieces fit together perfectly?
• Crashworthiness: can we modify any aspects of the car’s design to
improve its ability to protect the passengers in a crash?
18. ID
Industrial Design (ID) is the professional service of creating pr
oducts and systems that optimize function, value and
appearance for the mutual benefit of user and manufacturer.
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INDUSTRIAL DESIGN:
19. ID
Industrial designers develop products and systems through
collection analysis and synthesis of data guided by the special
requirements of their client and manufacturer.
They prepare clear and concise recommendations through
drawings, models and descriptions.
Industrial designers improve as well as create, and they often work
within multi-disciplinary groups that include management,
marketing, engineering and manufacturing specialists.
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INDUSTRIAL DESIGN:
20. How They Do It...
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INDUSTRIAL DESIGN:
21. IDEA SKETCH
Employed at a personal level to quickly externalize thoughts
using simple line-work. Also known as thumbnail, Thinking or
Napkin Sketch.
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INDUSTRIAL DESIGN:
22. STUDY SKETCH
Used to investigate appearance, proportion and scale in
greater detail than an Idea Sketch. Often supported by the
loose application of tone / colour.
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INDUSTRIAL DESIGN:
23. REFERENTIAL SKETCH
Used to record images of products, objects, living creatures
of any relevant observations for future reference or as a
metaphor.
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INDUSTRIAL DESIGN:
24. MEMORY SKETCH
Helps expand thoughts during the design process using mind
maps, notes and annotations.
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INDUSTRIAL DESIGN:
25. CODED SKETCH
Informal coded representation that categorises information
to demonstrate an underlying principle or scheme.
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INDUSTRIAL DESIGN:
26. INFORMATION SKETCH
Quickly and effectively communicates features through the
use of annotation and supporting graphics. Also known as
Explanatory or Talking Sketch.
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INDUSTRIAL DESIGN:
27. SKETCH RENDERING
Clearly defined proposal produced by controlled sketching an
d use of colour / tone to enhance detail and realism. Also
known as First Concept.
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INDUSTRIAL DESIGN:
28. PRESCRIPTIVE SKETCH
Informal sketch for the exploration of technical details such
as mechanisms, manufacturing, materials and dimensions.
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INDUSTRIAL DESIGN:
29. SCENARIO & STORYBOARD
Describes interactions between user and product, sometimes
in an appropriate context.
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INDUSTRIAL DESIGN:
30. SCENARIO & STORYBOARD
Defines the product, proposals as a third angle orthographic
projection with precise line and colour.
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INDUSTRIAL DESIGN:
31. LAYOUT RENDERING
Contains a high level of realism to fully define product
appearance as a perspective view. Particularly useful for
decision making by non - designers.
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32. PRESENTATION RENDERING
Schematic representation of the operating principle of
relationship between components. Also knows as a
Schematic or Diagrammatic Drawing.
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INDUSTRIAL DESIGN:
33. PERSPECTIVE DRAWING
Descriptive three-quarter view produced using a perspective
drawing technique. Created using line only without the
application of colour or tone.
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34. GEN. ARRANGEMENT DRAWING
Exterior view all components using line only and with sufficie
nt detail to produce an Appearance Model if required. Usually
drawn in third angle projection.
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INDUSTRIAL DESIGN:
35. DETAIL DRAWING
Contains detail of components for the manufacturing
product. Also known as Technical, Production or
Construction Drawing.
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36. TECHNICAL ILLUSTRATION
Communicates technical detail with a high degree of realism
that is sometimes supported with symbols. Includes
Exploded views.
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INDUSTRIAL DESIGN:
37. SKETCH MODEL
Informal, relatively low definition 3D model that captures as
the key characteristics of form. Also known as a Foam Model
for 3D Sketch.
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38. DESIGN DEVELOPMENT MODEL
Simple mock-up used to explore and visualize the
relationships between components, cavities, interfaces, and
structures. Usually produced using card.
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INDUSTRIAL DESIGN:
39. FUNCTIONAL MODEL
Captures the key functional features and underlying
operating principles. Has limited or no association with the
product's final appearance.
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40. OPERATIONAL MODEL
Communicates how the product is used with the potential
ergonomic evaluation.
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41. APPEARANCE MODEL
Accurate physical representation of product appearance.
Also known as a Block Model as it tends not to contain any
working parts.
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42. ASSEMBLY MODEL
Enables the evaluation and development of the methods and
tools required to assemble products components.
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INDUSTRIAL DESIGN:
43. PRODUCTION MODEL
Used to evaluate and develop the location and fit a of
individual components and sub-assemblies.
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44. SERVICE MODEL
Supports the development and demonstration of how a
product is serviced and maintained.
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45. EXPERIMENTAL PROTOTYPE
Refined prototype that accurately models physical
components to enable the collection of performance data for
further development.
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46. ALPHA PROTOTYPE
Bring together key elements of appearance and functions for
the first time. Uses of simulates production materials.
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47. BETA PROTOTYPE
A refined evolution of an Alpha Prototype used to evaluate
ongoing design changes in preparation for the final
specification of all components.
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48. SYSTEMS PROTOTYPE
Integrates components specified for the production item
without consideration of the appearance. used to evaluate
electronic and mechanical performance.
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49. FINAL HARDWARE PROTOTYPE
Developed from the system Prototype as a final
representation of the product's functional elements.
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50. OFF-TOOL COMPONENT
Product using the tooling and materials intended for
production to enable the evaluation of material properties
and appearance of components.
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51. APPEARANCE PROTOTYPE
Highly detailed representation that combines functionality
with exact product appearance. Uses or simulates production
materials.
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52. PRE-PRODUCTION PROTOTYPE
Final prototype produced using production components.
Manufactures in small volumes for testing prior to full scale
production.
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INDUSTRIAL DESIGN: