A Short view to Marketing Mix

1. By
B.Sudheer Reddy
G.Anudeep

2.  Marketing
 Simple Marketing System.
 Marketing Mix.
 Tools of Marketing Mix.
OBJECTIVES

3. What is Marketing…??
 Selling ?
 Advertising ?
 Promotions ?
 Making products available in stores ?
 Maintaining inventories ?
All of the above, plus much more!

4. Marketing = ?
 Marketing is a Social and Managerial process by
which individuals and groups obtain what they need
and want through creating and exchanging products
and value with others.
PHILIP KOTLER

5. In Simple Terms ..

6. Simple Marketing System
Industry
(a collection
of sellers)
Market
(a collection
of Buyers)
Goods/services
Money
Communication
Information

7. Marketing Mix ..

8. Mercedes-Benz SLS AMG

9.  Variety : Mercedes – Benz SLS AMG [ 2010-Present ].
 Quality : Assured by “ Mercedes Benz ”.
 Design :
i. Fitted with a set of 21 inch light Metal rims .
ii. Engine-623 HP.
iii. Open Door System.
iv. Dual Clutch – Semi Automatic.
PRODUCT

10.  Features :
i. Sporty ride and Smooth Handling
ii. Stylish and cozy interiors.
iii. Covers 0-100 kmph sprint in just 3.8 seconds.
iv. The safety features include up to eight
airbags.
 Brand Name:
i. Mercedes Benz [ INDIA ]
ii. Mercedes- Benz [ World Wide ]
CONT….

11.  List Price
 Discount Price.
 Allowances.
 Payment Period.
 Credit Terms.
PRICE

12.  Advertising.
 Personal Selling.
 Sales Promotion.
 Publicity.
PROMOTION

14.  Channels.
 Coverage.
 Assortments.
 Locations.
 Inventory .
 Transportation.
 Logistics.
PLACE