40. Facebook offers unique analytics Standard Reporting Facebook Enhanced Reporting Engagement report Page report Standard Impression, Clicks, Video Plays Lexicon measures ‘buzz’ and sentiment on Facebook Pulse Data reports the interests of your fans
212. Sue Anstiss 01628 630363sue@promotepr.com @sueanstiss http://uk.linkedin.com/in/sueanstiss www.promotepr.com Grateful thanks for help with my slides to: http://bonafidemarketinggenius.com
Notas del editor
Research shows that on average person is subject to some 3,000 essentially random pitches per day.Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
Here are a couple of sites that demonstrate this clearly! But just type in a few brand names to Twitter Raptor of Googleblogsearch and you will soon see what people are saying
Participate as a contributor and not a marketer.
Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
The key is to share a lot and when you think you have then share some more.That might be on your site or on Facebook etc
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
83% of those using the internet have watched video clips
Research from Universal McCann shows that of those using the internet 73% have read a blog
Research from Universal McCann shows that of those using the internet 73% have read a blog