Social media portfolios: building a professional social media profile for presentation in LinkedIn
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Reflecting on recent work this paper considers how social media is being used to generate evidence of learning and professional practice by students and academic staff to populate their online professional profile. https://blogs.shu.ac.uk/socmedhe/social-media-portfolios-building-a-professional-social-media-profile-for-presentation-in-linkedin/
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Social media portfolios: building a professional social media profile for presentation in LinkedIn
- 1. Social Media Portfolios Building a professional social media profile for presentation in LinkedIn Andrew Middleton, Sue Beckingham & Kelly Snape @andrewmid #SocMedHE15 Conference, Sheffield Hallam University, 18th December 2015 @suebecks @kelsnape
- 2. LinkedIn - de facto place for professionals The shared need to develop Professional profiles using social media • Aspiring professionals - PPDP for students • Practicing professionals - professional recognition for staff
- 3. Lifelong professional habits • Fostering effective lifewide professional habits and presence • A common challenge for practising and aspiring professionals • Demonstrating your professional self is a lifelong capability
- 4. Why we created Connected U • Challenge: • make PPDP and Remaining in Good Standing relevant for staff and students • Re-imagining PPDP • Enabling Remaining in Good Standing
- 5. What is LinkedIn? Guides users to complete relevant headed sections Header Summary Experience Qualifications But there’s more...
- 6. The impact of a LinkedIn online presence Audience(s): peers, students, parents of students, employers, research, industry.
- 7. What is Connected U? https://blogs.shu.ac.uk/profiles
- 8. What is Connected U? • ‘How to’ guides • Exemplars • Profiles • Recommendations, skills and endorsements A Toolkit • Cases studies • Written • Video with • Alumni • Employers • Academics • Advisers
- 9. Being professional Have a profile… To be professional… Act professionally… Maintain your profile…
- 10. Beyond the presentation layer... Focusing on the aspiring professional and the developing academic The Portfolio Layer How do we make, curate, and prepare content for presentation in LinkedIn? How do social media habits relate to this?
- 11. Begin with a Digital Toolbox
- 12. Developing a richer picture
- 13. We asked about • Do you link your use of social media to professional reputation? • Is LinkedIn a shop window or a theatre? • What are the key professional making spaces? • Who is your professional audience? • How do students learn to be professionally present? What we did next
- 14. Reputation How conscious are you of the connection between your use of social media and your professional reputation 20 Respondents - social media advocates and practitioners in HE All conscious or very conscious of managing their professional reputation
- 15. My LinkedIn is for... 7 I do not manage to keep on top of my LinkedIn profile 6 Presenting my profile as well as possible (100% completeness, update with new achievements) 4 Augmenting my profile with professional artefacts (Slideshare presentations, conference papers, publications, projects, etc) 2 Being actively engaged professionally with others on LinkedIn (e.g. share updates, publish LinkedIn blog posts, contribute to group discussions) 1 I do not use LinkedIn
- 16. My LinkedIn is for...
- 17. Curating my professional self Slideshare LinkedIn Professional blog Personal blog Academia.edu ResearchGate Social bookmarking site Pinterest Flipboard Twitter Google+ YouTube Also noted: PDF on LinkedIn, Wikis, Facebook, Evernote, Tumblr, Storify, Flickr Tools used by respondents to curate the outputs from professional activities and experiences
- 18. Professional spaces Which two of following are most important to you as a professional academic? Twitter 16 LinkedIn 7 My own blog 7 Academia.edu 4 Facebook 3 ResearchGate 2 Not selected: Scoop.it Pinterest Flipboard Personal blog Professional blog Social bookmarking site Slideshare
- 19. Who matters? We asked our academics If you actively present a professional profile, who is your key audience? Fellow professionals in my discipline: 50% My students: 20% ‘Friends’ in my professional network: 10% Fellow professionals in and beyond my professional area: 5% Former Students/Employers/National & International Colleagues: 5% No one in particular - just what I think represents me best: 5% Other “Volunteers & charities in children’s sector”: 5%
- 20. Fostering professional habits The Connected U project has sought to foster good learning habits. Building a profile, • “...needs to be developed offline in a format that is easy to transfer online” • “I think we have to think more creatively” e.g. involve them in OER development which they can reference (later) • Create and share research outputs eg conference presentations • Easier in some disciplines like A&D where ‘learning portfolios’ are used Technical alternatives • to LinkedIn are unsatisfactory e.g. Mahara… • MyShowcase from MyKnowledge Map for students to ‘own’ their own space
- 21. Fostering professional habits Focus on being professional • Experience of contextual grounded use of social media “to encourage their professional identity management” • Reward “focus on audience awareness, appropriate tone and interactions” • “Embed the use of social media in the curriculum”... so students develop a professional fluency in the ‘classroom’ • “Be a good role model” - so focus on academic capability? Digital capability • “To 'safely engage' we must develop the reflective ability to assess risk” • “I am concerned by the notion of ‘safe’” - do we need to take responsibility • “Privacy and professionalism isn't always thought out” • “There's a disconnect between the personal and professional”
- 22. Managing my professional profile • Do you link your use of social media to professional reputation? YES • Is LinkedIn a shop window or a theatre? • What are the key professional making spaces? • Who is your professional audience? • Fellow professionals in my network • How do students learn to be professionally present? • Grounded use of social media Slideshare Personal blogProfessional blog Academia.edu
- 23. Discussion • Is LinkedIn a shop window or a theatre? • What are the key professional social media making spaces in your digital toolbox?
- 24. What really matters? Modelling appropriate behaviour They [students] grow up in the public gaze and therefore have no notion of privacy Everything they [students] do is public [I] exist on the fringes or short term contracts because there is little resources dedicated to alternatives regarding this sort of development Time spent lurking, watching others and reflecting on what may work for you is time well spent My professional presence has international reach and is far more powerful than anything my university could do for me. I increasingly feel like I have two careers!
Notas del editor
- Personal & Professional Development Planning (PPDP) for students Professional Recognition for staff establishing their professional profiles using social media how the HEA funded LinkedIn University project
- Profiling as a professional habit
- “LinkedIn is a familiar social networking site, already used by students and staff, but often not fully appreciated as an effective active portfolio space.” But should it be an active space (theatre) or a presentation space (shop window)?
- Who is paying attention?
- This is the site
- The purpose of the Connected U project is to inspire students and staff and to refresh thinking about personal and professional development planning (PPDP) and professional recognition. The project’s rationale is to foster engagement in PPDP by creating and managing evidence informed professional profiles. Reverse engineering From the concrete representation of ourselves we create a context that develops our profiling habit
- Q1 How conscious are you of the connection between your use of social media and your professional reputation
- Question 2 - I regard my use of LinkedIn primarily as a space for:
- Question 3 - What social media tools do you use to curate the outputs from your own professional activities and experiences? Slideshare: 18 LinkedIn: 17 Professional blog: 10 Personal blog: 9 Academia.edu: 9 ResearchGate: 7 Social bookmarking site: 5 Pinterest: 4 Flipboard: 4 Twitter: 2 Google+: 2 YouTube 2 pdf on Linkedin: 1 Flickr: 1 Facebook: 1 Evernote: 1 Tumblr: 1 Wikis: 1 Storify: 1 Question 3 - What social media tools do you use to curate the outputs from your own professional activities and experiences?
- Question 4 Which of the following are most important to you as a professional academic? ResearchGate 2 Facebook 3 Academia.edu 4 LinkedIn 7 My own blog 7
- Question 5 - If you actively present a professional profile, who is your key audience?
- The Connected U project has sought to foster independent learning, learner autonomy and good learning habits Question 6 – How do you think universities should safely engage students in establishing a professional profile that demonstrates their capability? a ‘Social Media CV’ This is the important question We analysed the results according to learning-centred and teaching-centred responses The philosophy of the Connected U project has been to foster independent learning, learning autonomy and the habits of learners. Learners need to be able to establish a fluency in managing a professional profile. Therefore we were most struck by responses that discussed learners developing a professional capability. Web 2.0 as a dynamic space I think it is something that needs to be developed offline in a format that is easy to transfer online Academics Modelling good practice - but that creates the problem of academic inconsistency “I think we have to think more creatively” e.g. Involve them in OER development which they can reference (later) Create and share research outputs eg conference presentations
- Question 2 - I regard my use of LinkedIn primarily as a space for:
- Question 7 –What further comments do you have about establishing and maintaining a professional presence? Is this – ‘let the evidence speak for itself’? Modelling appropriate behaviour Benefits of joining a disciplinary network no one should be forced to have a digital footprint · we need to teach students the importance of managing their profiles · there seems to be little consciousness/push to developing our own social media profile · Students recently have no sense of separating professional from personal, online from offline. They grow up in the public gaze and therefore have no notion of privacy · Some see it as invasion of their privacy - even though everything they do is public! · Much of the activity I've done has had to exist on the fringes or short term contracts because there is little resources dedicated to alternatives regarding this sort of development. · I'd be interested to hear about anyone who's attempted to 'port' their identity from one platform to another as their career developed. · there's always something I want to vent/rant about but can't because it's either unprofessional, about colleagues, about organisations · having an online professional presence …is not something everyone wants. · I do sometimes wonder when academics do their day job as they are so prolific on some social media channels. · Personally I try to highlight the positives to colleagues and students, · time spent lurking, watching others and reflecting on what may work for you is time well spent. · Students and academics alike need to be aware it is a cumulative experience. · Universities could probably do more to support this, not just through training but through institutional support · My professional presence has international reach and is far more powerful than anything my university could do for me. I increasingly feel like I have two careers! · your likelihood of being approached, selected for interview or appointed will greatly depend on the nature and reach of your profile.