This is a summary presentation of the key lessons learned from leading internet marketers about how to grow your business online. Day 2. See additional presentations for Day 1 and Day 3.

1. a y2
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Growing Business Online
Industry Leading Experts Share Top Success Tips
Produced by Suellen Hughes, Chief Kickstarter at http://thekickstartbiz.com

2. a y2
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Growing Business Online
Industry Leading Experts Share Top Success Tips
Produced by Suellen Hughes, Chief Kickstarter at http://thekickstartbiz.com

3. Fast Web Formula 3
• Close to 200 people attended successful Internet Marketer James
Schramko's annual conference Fast Web Formula 3.
• Over 3 days, industry leaders shared their knowledge & tips on
how to build a successful business using online technologies.
• I was lucky enough to attend and am going to share the key tips I
learned that I think will help you to grow your business online.
• This is an interactive presentation with video and page links where
you can find more information - just click on the images and links
• All presentations at the conference were professionally recorded.
To order your copy of the videos and hear from the experts directly
visit FastWebFormula3

4. What's Working in
Google AdWords
• Five main areas of online advertising: search, display,
video, mobile & analytics
• Use interest categories to reach people Google thinks will
be most interested in your products / services. Manage
your personal preferences here: Google.com/ads/
preferences
• Use Adwords Campaign Experiments (ACE) to split test
campaigns
• If you sell products on your website, use Google Merchant
extension to show product images from your website
• Use click to call phone extensions so mobile users can call
direct from your ad Mike Rhodes is a leader in Australian
Pay Per Click marketing. He has over 6
• YouTube TrueView video ads coming to Australia soon. years experience of managing &
Pay per view, only if watched for at least 30 secs running Google AdWords campaigns.
He is the founder of WebSavvy.com.au
• Real time Google Analytics now available

5. Copywriting - Reading
Customers' Minds
• Problems are markets. Solve problems.
• Appeal to emotions: anger, fear, greed, envy,
guilt, lust, pride etc.
• Look at magazine covers & headlines to identify
dominant desires, problems & emotions
• Forums tell you a lot about motivation and
emotions because anonymity means people
reveal more
• Be unique. Try to use the words ‘first’, ‘only’, Alexi Neocleous from
‘most’ in copy headlines but make sure it's true! MarketingBump.com.com is one
of the leading direct response
freelance copywriters in Australia.
• Test small, roll out big. Fail early. He runs workshops and seminars
on how every person can write
world class “killer” copy.
• Never make a claim without proof

6. Busting Facebook
Advertising Myths
• Myth 1 - I need more likes. Facebook ads allow
you to target '000's of prospects.
• Myth 2 - Boobs work for everyone. Happy,
smiling woman works best. Use bright colours,
borders, emotion & punctuation!
• Myth 3 - The Trolls will take over. Real fans don't
like trolls so will tell you or moderate your page
for you.
• Myth 4 - It doesn't work. Focus on creating a
targeted landing page. We know Facebook Jennifer Sheahan founded
changes a lot so test different things. FBadsLAB.com which helps
businesses to perfect their
Facebook ad campaigns. She
• Use advertising to sell and your page to build offers training, coaching and
‘done for you‘ services.
engagement and community.

7. Software Development
for Non-Developers
• Three types of software - web, downloadable, mobile
• Generate ideas based on what you can automate in
your own business or the things that frustrate you.
• If you can describe what it does and how it works,
someone can probably build the software.
• Partner with a developer, outsource locally or offshore
- authenticjobs.com, jobs.smashingmagazine.com,
jobs.freelanceswitch.com, odesk.com, bestjobs.ph
• Use tools such as BasecampHQ, Evernote, Dropbox,
Nanacast, Zendesk to manage the development
process James Dyson is an internet
marketer and creator or
OptimizePress.
• Protect your IP with a NDA and badge from
DMCA.com

8. Podcasting
• Podcasting is a great way to position
yourself as an authority in your market
• Don’t get caught up in the technical
details - just start and improve over time
• Transcribe the podcast and offer a copy
of the transcription for listeners who
subscribe to your list
Tim Reid and James Schramko
• Automate the process and outsource shared tips about Podcasting and
then made a live recording of
production FreedomOcean

9. Take Action
• Did you pick up any ideas from these
internet marketing experts?
• What action can you take to grow
your business online?
• What are the biggest challenges
you’re facing right now? Feeling
overwhelmed, frustrated or not sure
whose advice to trust?
• If you are starting a business or
looking to grow your business online,
I’m here to give you the kickstart you
need!
Suellen Hughes, Chief
• Visit my website or connect with me Kickstarter at The Kickstart
Business
on Twitter, Facebook or LinkedIn