Join Tim Nicholson, Director of Customer Services at Entrinsik, Inc. as he discusses the new integration between Informer and SugarCRM and how this combination extends the tremendous value of Sugar by linking Sugar with data from multiple sources, giving users the ability to create ad-hoc reports and dashboards based on real-time information from disparate sources of data. Tim will provide examples of how using Informer with Sugar gives users greater insight into their sales and marketing metrics for instant visibility into company performance and customer behavior.

1. INFORMER: MULTIDIMENSIONAL
REPORTING AND DASHBOARDING
FOR SUGARCRM
Tim Nicholson
Director, Informer Customer Services
Entrinsik
@entrinsik #SugarCon

2. Who is Entrinsik?
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3. What is Informer?
Brief background:
• Informer extends self-service reporting,
dashboarding, and analysis capabilities to
technical and business users
• Maturing since 2003, Informer boasts tens of
thousands of users worldwide
• Customers of all sizes: IBM, BB&T, USAA,
Several Fortune 500 companies, 300
universities and colleges, Your doctors office
(probably)…
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4. What is Informer?
Tens of thousands of users the world over in
countless industries satisfying organizational
reporting needs
• Operational users answer daily questions: What
are my SugarCRM tasks for today?
• Managers answer oversight questions: How is
my staff doing with task completions compared
to last month?
• Executives answer strategic questions: What is
the overall health of my business?
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5. What is Informer?
Enables end users of any technical expertise to
take ownership of their own specific reporting
needs
• Simplifies complex schemas into an easily
understood mapping structure that users of any
technical expertise can navigate
• Not a single line of code or SQL or <insert your
data grammar here> required
• No need for assistance from IT staff
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6. What is Informer?
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Intuitively construct queries across tables and datasources…

7. What is Informer?
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…and visualize results beautifully alongside your other organizational
resources: Networked databases of any type, Cloud data - anything you
have access to can be a potential data source for Informer

8. Why Informer with Sugar?
”But like us, some customers need more direct
access to their underlying data, and many also need
to connect that data with other systems in the
organization. This is where Informer provides a
unique solution – a single source repository for all
reporting and dashboarding needs across an
organization, regardless of where and how the data
is stored.”
Chris Reeves
VP Partnerships, Entrinsik
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9. Why Informer with Sugar?
Entrinsik was the first Informer customer to deploy
against SugarCRM! (we eat our own dog food)
• Original integration was built for our own internal
needs when we first deployed SugarCRM
• Engaged resellers to help us learn about the
SugarCRM community and to assist in
deployments
• Now official Technology Partner with SugarCRM
• Sugar “plugin” provides out of the box content
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10. Customer Success
Don’t take my word for it, ask some of our happy
customers and resellers:
- Epicom
- Linux Foundation (yes, that Linux)
- CAT Rental (worlds largest Caterpillar dealer)
- And of course: Sugar corporate themselves!
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11. Customer Success
“Hands down, Informer is the best ROI our university has ever had. Our day to day
operations thrive on the data, and the product contributes regularly to our strategic
decisions and plans as a university.”
Jeff Jones, Fresno Pacific University
“The underlying technology of Informer is very robust, allowing the mash-up of multiple
data sources as well as the generation of any number of complicated reports…”
Mike Woster, COO & Vice President Business Development, The Linux Foundation
“It is very exciting to see this happening. It is an invaluable tool. It allows our users to
easily analyze our data & provides actionable results for better decision making by your
business leaders at every level. The results are amazing!”
Brenda Sheplawy, IT Manager at The Cat Rental Store
“Your future quote here”
- You
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12. Learn More!
Whether you are a Sugar Reseller or a SugarCRM
direct end user, we’d love to start a conversation about
solving your reporting challenges. Come to our booth in
the exhibit area!
Visit us online at:
www.entrinsik.com
www.youtube.com/entrinsikinc
www.twitter.com/entrinsik
www.trustradius.com/products/entrinsik/reviews
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13. THANK YOU
@entrinsik #SugarCon