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Platform Play Web Social And Mobile For P Camp09

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The future of Internet products is with an API as a platform. This presentation outlines what are the considerations for a product manager to build the platform on the web, adding social features and api and on mobile.

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Platform Play Web Social And Mobile For P Camp09

  1. 1. Platform Play – Web, Social and Mobile Sudha Jamthe, Ed Maier and John Lin Mobile (John) Web (Ed) Sudha Jamthe, [email_address] @sujamthe Ed Maier: [email_address] John Lin: johnklin@gmail.com (Sudha)
  2. 2. Product ---  Platform How to take a technology and make it a platform for developers <ul><li>Strategy </li></ul><ul><ul><li>Competitive Positioning </li></ul></ul><ul><ul><li>What not to open </li></ul></ul><ul><ul><li>what to open – data or process? </li></ul></ul><ul><ul><li>e.g. Google search API or Y! Search Data </li></ul></ul><ul><li>Compliance &Legal </li></ul><ul><li>Target audience </li></ul><ul><ul><li>Hobbyists, serious developers, developer environment segments (Java, php, python) </li></ul></ul><ul><li>Goals </li></ul><ul><ul><li>Quantity, Quality, Ecosystem </li></ul></ul><ul><li>Revenue Opportunity </li></ul><ul><li>Where to start </li></ul><ul><ul><li>Web, Social, Mobile </li></ul></ul>
  3. 3. AOL & the Developer Network <ul><ul><li>Opening the walled garden </li></ul></ul><ul><ul><li>Introducing the Developer Network </li></ul></ul><ul><ul><li>Members of the Network  </li></ul></ul>
  4. 4. AOL & the Developer Network
  5. 5. Platform Play - Web - WHY OPEN SERVICES? <ul><li>Give users control and choice </li></ul><ul><li>Increase usage of your service </li></ul><ul><li>Leverage the development community </li></ul><ul><li>Lay the groundwork for business opportunity </li></ul>
  6. 6. Consider this when opening your product <ul><li>Build in openness from the start  </li></ul><ul><li>Use standards </li></ul><ul><li>Business strategy & ROI </li></ul><ul><li>Iterate </li></ul>
  7. 7. Consider this when opening your product <ul><li>Build in openness from the start  </li></ul><ul><li>Use standards </li></ul><ul><li>Business strategy & ROI </li></ul><ul><li>Iterate </li></ul>
  8. 8. Consider this when opening your product <ul><li>Build in openness from the start  </li></ul><ul><li>Use standards </li></ul><ul><li>Business strategy & ROI </li></ul><ul><li>Iterate </li></ul>
  9. 9. Consider this when opening your product <ul><li>Build in openness from the start  </li></ul><ul><li>Use standards </li></ul><ul><li>Business strategy & ROI </li></ul><ul><li>Iterate </li></ul>
  10. 10. Platform Play - Social RSS Feeds Build Social Features In Product Integration with Other Social APIs
  11. 11. RSS and ATOM Web Feeds <ul><li>RSS (Really Simple Syndication) Feeds is XML based format used for content distribution and syndication </li></ul><ul><li>ATOM and RSS are Web Feeds </li></ul><ul><li>GeoRSS - encode location in RSS feeds. </li></ul><ul><li>User can subscribe in a reader w/o giving out emails. </li></ul><ul><li>Offer multiple RSS feeds choices </li></ul>
  12. 12. Adding Social Features to Products - Social Friends, Discovery Feeds Vs
  13. 13. Adding Social API Integration Vs 1. Open Standards 2. Sticky Content and Developer Innovation 3.Access to Site Functionality vs. Data Cartoon © http://www.gapingvoid.com
  14. 14. Adding Social APIs Integration - Increases Distribution, Openness of Data
  15. 15. Mobile Development <ul><li>Client vs. mobile web site </li></ul><ul><li>Access to platform capabilities </li></ul><ul><li>Access to device capabilities (camera, microphone, GPS, etc.) </li></ul><ul><li>Offline access </li></ul><ul><li>“ Mobile API’s” </li></ul><ul><li>API’s for services for client applications </li></ul><ul><li>SDK / libraries for developers for client apps </li></ul><ul><li>3 rd party API’s for client or web apps </li></ul><ul><li>Platform proliferation </li></ul><ul><li>Different development environments, languages </li></ul><ul><ul><li>Apple / iPhone, Google Andriod, Symbian, Windows Mobile, Palm OS / Web OS, J2ME, Flash Lite </li></ul></ul><ul><li>Intrinsic platform capabilities </li></ul><ul><li>UI frameworks & consistency </li></ul><ul><li>“ Case study”: Apple iPhone – “semi-open” </li></ul><ul><ul><li>Web-based applications -> native client SDK </li></ul></ul><ul><ul><li>iPhone Apps Store approval process </li></ul></ul><ul><ul><li>Qik for iPhone vs. Qik for Windows Mobile </li></ul></ul>
  16. 16. References <ul><li>http://venturebeat.com/2009/03/12/hulu-jumps-on-the-social-bandwagon-with-hulu-friends/ </li></ul><ul><li>http://georss.org/ </li></ul><ul><li>http://discuss.joelonsoftware.com/default.asp?design.4.66625.16 (about RESTful API history) </li></ul><ul><li>http://www.flickr.com/services/api/ </li></ul><ul><li>http://wiki.developers.facebook.com/index.php/API </li></ul><ul><li>http://coolastory.blogspot.com/2009/03/15-similarities-between-twitter-and.html </li></ul><ul><li>http://twitter.com/twitterapi and @twitterapi </li></ul>

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