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Sujoy Mukherjee Web Production Case Studies
A Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Partial List of Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scope of this presentation ,[object Object],[object Object],[object Object]
Interactive Strategy
The Body Shop (TBS), Switzerland Brand development through email, advertising and web promotions
Brand and Catalogue site ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dynamic Home Pages - German
Dynamic Home Pages - French
Flash brochures  Hair Diagnostic Tool: Rainforest haircare range
Flash brochures
Interactive Flash Diagnostic Tools Choose options: oily/dry,  coloured/natural Choose desired results: Shiny, not dry, not frizzy,
Interactive Flash Diagnostic Tools -result Suggested products: (instructions for use when clicked)
Online Campaigns
E-mail marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launch of products ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product extension promo – follow-up ,[object Object],[object Object],[object Object]
Monthly newsletter ,[object Object],[object Object],[object Object],[object Object]
Interactive newsletters ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile version ,[object Object],[object Object],[object Object],[object Object]
 
Results ,[object Object],[object Object],[object Object],[object Object]
John Abraham  Celebrity management and PR through online properties
Home ,[object Object],[object Object],[object Object]
[object Object],Content Management System
News ,[object Object]
Fan community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fan Interviews
Discussion Group
Profile pages
Community member blogs
Instant Messenger
Fan Art
Fan meet events/promotions
Friends list
User generated content (UGC) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Statistics ,[object Object],[object Object],[object Object]
Mercedes Benz Brand awareness and customer service
Launch of New E-Class saloon
Launch in India
Home
Showroom
Pre-owned car search
Car minisite (animated)
Video demonstration
Animated demonstration of features
Feature demonstration
Company story
Company story
Objectives/Challenges ,[object Object],[object Object],[object Object]
Strategy/Applications ,[object Object],[object Object],[object Object]
After-sales ,[object Object],[object Object],[object Object],[object Object]
Pre-owned cars ,[object Object],[object Object],[object Object]
Design Portfolio
Laparoscopy Next Laparoscopy surgeon's website. Specialty procedures, mostly innovated by himself.
Home
Procedures
Applications ,[object Object],[object Object],[object Object],[object Object]
Atul Kasbekar Photographer's personal promotion site
Home
Gallery Thumbs
Gallery display
Wallpapers
Results Moved Bombay fashion photographer to worldwide provider of images and information. Central point of information on photography, marketing of photography and fashion advice. Resource for stock photography of Indian celebrities.
Atul Kasbekar v.2
Home
Gallery - main
Gallery – sub-category
Gallery - display
Wallpapers - landing
Wallpapers - display
Forum
Contact page
Cinema Capital Venture Fund Financial advisors to the film production industry
 
 
 
 
Danio Galli Celebrity chef and TV personality
 
 
 
 
 
Supermodel Calendar Online property for Lee (denim ware)
Home Page
Display 1
Display 2
Behind The Scenes
About
Matrix Entertainment Celebrity management and modelling agency
Home 1
Home 2
Home 3
Mini-site
Display 1
Display 2
Display 3
Celebrity Management
Digital innovations
Bipasha Basu Dating Game - 2006 Facebook application for men and women Build confidence, intelligence, charm, fitness values by doing a variety of tasks. Tasks change from level to level Approach men/women who are interested in wit, romance or looks. Date them if they agree to go out with you. (If all goes well, you get a second date. Exp points are greater for subsequent dates) Players can try to ‘pick up’ each other as well and go on dates Boss level is John or Bipasha
Kinetic Honda - 2004 Kinetic Honda launched motorcycles with very high fuel efficiency Advertising was on the lines of “Delhi to Jaipur for only Rs 120” Built online application to choose origin/destination: Compute fuel required Community site that brought together bikers and promoted bike-blogging. Suggested co-promotion with Reliance data card Create leaders among the biking community and promote them as celebrities.
Bipasha basu Net - 2006 ,[object Object],[object Object],[object Object]
Titan Watches  - 2004 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Batchmates.com  - 2000 ,[object Object],[object Object],[object Object],[object Object]
Contacts ,[object Object],[object Object],[object Object],[object Object]

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Sujoy Mukherjee - Creative Director : Digital

Notas del editor

  1. John would have fans interview him and upload to his site with videos, images, text etc. User Generated content was the key to the usability of the site.
  2. Users can upload content and have other users discuss it.
  3. Home pages change every time you go back to the home page.
  4. Every model has a mini-site. With display images, back of card details, work ex and booking info.