Analysis of current market scenario of timesjobs.com

SUMMER INTERNSHIP PROJECT REPORT ON

2013

PART I :
THE PRELIMINARIES

Sukalpa Das |Indian Institute of Planning & Management

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Indian Institute of Planning & Management
(IIPM Tower, AQ-6, Sector-V, Salt Lake City. Near Techno Polis. Kolkata-700091)

Student details

Name

:

Sukalpa Das

Batch

:

2012-2014

E-Mail ID

:

sukalpadas95@gmail.com

Section

:

SH-T3


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ABSTRACT
In January 2004, TimesJobs.com, the fastest growing and most innovative Indian online
recruitment portal, was born with a mission to reach out to all Indians in the country and
abroad and provide them with the best career opportunities available. Its focus was to
ensure their skills were showcased and matched suitably with the HR requirements of
employers from diverse industries, in a timesaving and cost-efficient manner. Its
concentrated approach has made TimesJobs.com the blue-eyed boy of recruiters and
aspirants alike.
TimesJobs.com, had achieved the distinction of becoming India’s No.1 recruitment portal in
India in April 2007, with the largest number of active jobseekers and a database of over 10
million candidates with over 20,000 new resumes added every day, we offer one of the
largest database of active jobseekers in India today. In addition, thousands of better paying
jobs available from more than 25,000 TimesJobs.com clients, including blue-chip companies
from India and abroad, ensures that the search always yields results.
As part of our CSR activities, TimesJobs.com also forged alliances with The Indian Army –
TimesJobs.com was the only website with the wherewithal and credentials to tie up with
their placement agencies. TimesJobs.com collaborated with the Indian Army Welfare
Placement Organisation (AWPO), to leverage the skills of the retiring army personnel in
facilitating their entry into the corporate world, and successfully established the website
solution –www.exarmynaukri.com in 2005.
In February 2006, the company launch of its Gulf portal, ae.TimesJobs.com, becoming the
first Indian job site with an international footprint. The Gulf portal is intended as a platform
where companies based in Bahrain, Kuwait, Lebanon, Libya, Oman, Qatar, Saudi Arabia and
UAE, converge with talent from India to satisfy their HR requirements. Not only that,
residents of this region can apply for jobs in Gulf countries and India, through
ae.TimesJobs.com.
Most recently in October 2009, TimesJobs Global Connect was launched that enabled users
to link all their professional online identities and work to their TimesJobs.com resume. A
candidate can link their chat ID’s, professional profiles, websites, blog links, embed work
samples, etc. in their TimesJobs.com Resume.


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Acknowledgement
I take this opportunity to express my profound gratitude and deep regards to my guide
MR. SiddharthChatterjee (Account Manager) for his exemplary guidance, monitoring and
constant encouragement throughout the course of this project. The blessing, help and
guidance given by him time to time shall carry me a long way in the journey of life on which
I am about to embark.
I also take this opportunity to express a deep sense of gratitude to Company
officialMR.Kaushik Banerjee (Regional Manager – East) &MR. ArnabChatterjee (Business
Manager) for their cordial support, valuable information and guidance, which helped me in
completing this task through various stages.
I am obliged to staff members of (TimesJobs.com), for the valuable information provided by
them in their respective fields. I am grateful for their cooperation during the period of my
assignment.


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CONTENTs
INDUSTRY ANALYSIS.............................................................................................................................. 8
SIZE OF THE RECRUITMENT INDUSTRY: ............................................................................................ 8
TOP TWO ONLINE ACTIVITIES: .......................................................................................................... 8
CITY WISE: ......................................................................................................................................... 9
FUNCTIONAL BACKGROUND: ............................................................................................................ 9
GROWTH RATE: ............................................................................................................................... 10
PEST ANALYSIS:................................................................................................................................ 10
INTRODUCTION TO THE ORGNISATION .............................................................................................. 12
NAME OF THE COMPANY: ............................................................................................................... 12
COMPANY OVERVIEW: .................................................................................................................... 12
NATURE OF BUSINESS: .................................................................................................................... 13
VISSION & MISSION: ........................................................................................................................ 15
TIMESJOBS PRODUCT PORTFOLIO: ................................................................................................. 15
MANAGEMENT SUMMARY: ............................................................................................................ 16
OPERATIONAL UNITS:...................................................................................................................... 18
REPORT OF DATA COLLECTION AND ANALYSIS(A): ............................................................................ 19
SWOT ANALYSIS: ............................................................................................................................. 19
BUSINESS MODEL OF THE TIMESJOBS.COM: .................................................................................. 21
FINANCIAL PERFORMANCE OF TIMESJOBS: .................................................................................... 21
COMPITITIVE ANALYSIS: .................................................................................................................. 23
KEY SUCCESS FACTOR & CORE COMPETENCIES:............................................................................. 25
STRATEGIES ADOPTED(PRESENT & FUTURE): ................................................................................. 26
REPORT OF DATA COLLECTION & ANALYSIS(B): ................................................................................. 29
TOPIC & AREAS OF THE PROJECT WORKING ON: ........................................................................... 29
OBJECTIVE OF THE STUDY: .............................................................................................................. 29
SOURCES OF DATA COLLECTION: .................................................................................................... 30


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Primary data: ................................................................................................................................... 30
Secondary data:............................................................................................................................... 30
RESEARCH METHODOLOGY: ........................................................................................................... 30
Sample design: ................................................................................................................................ 30
Sample size: ..................................................................................................................................... 30
Questionaire design: ....................................................................................................................... 31
ANALYSIS & INTERPRETATION: ....................................................................................................... 31
Awareness: .................................................................................................................................. 31
Association with online job portal: .............................................................................................. 32
Job portal prefrerence: ................................................................................................................ 32
Modes of recruitment: ................................................................................................................ 33
Market share: .............................................................................................................................. 33
FINDINGS & OBSERVATIONS: .......................................................................................................... 35
LEARNINGS: ..................................................................................................................................... 36
RECOMENDATION: .......................................................................................................................... 37
APPENDIX: ....................................................................................................................................... 38
CONCLUSION: .................................................................................................................................... 39

KEY LEARNING FROM THE ORGANISATION: ................................................................................... 40


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Part II:
The Content or
the Text


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INDUSTRY ANALYSIS
Size of the Recruitment Industry

At Present, recruitment is Rs. 3500 crores industry in India. (Even though, estimates are
there up to 10,000 crores)

Top Two Online Activities

Searching Jobs Online is the SECOND most popular activity on the Internet after emailing.


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City –Wise

Searching jobs online is no more limited to big cities, 61 per cent of online job seekers come
from non-metro towns.
Functional Background

In terms of functional background, 21 per cent of the total online, job seekers belong to the


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IT or software area.

Growth Rate

@ 60% year on year


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PEST ANALYSIS OF TIMESJOBS.COM
According to the PEST analysis the industry should be judged from political, economical,
social and technical point of view. As far as the pest analysis is concentrated it helps us to
gain a better insight about the particular industry. The following is the pest analysis.

1. POLITICAL: According to the political analysis Times jobs is trying to remain
competitive in the situation through maintaining political stability in its management
and keeping the company’s board satisfied with the internal working procedures.
2. ECONOMIC: The Company is restoring to various cost cutting measures to keep it
agile and profitable in the present market scenario. Times jobs helps corporate in
recruitment policy with a very reasonable amount.
3. SOCIAL: The Company has gained the reputed of a much adored destination and
attracting people from various fields. According to the recent survey report 67% of
users in Times jobs are in the age of 25-35.
4. TECHNICAL: Times jobs has achieved true convergence of technology and has

integrated print, electronic, telecom and internet media seamlessly with a host of
initiatives. In order to offer candidates another effective contact print, Times jobs,
launched “Times jobs mobile “ in 2006, a mobile interface which allows the
candidate to search and view jobs simply by SmSing.


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Introduction to the Organization

The Times Group is the largest media conglomerate in India. It is headed by brothers Samir
and Vineet Jain. The company has eleven publishing centres, fifteen printing centres, fiftyfive sales offices, Over 7000 employees, five dailies, including two of the largest in the
country with approx. 4.3 million, copies circulated daily, two lead magazines, twenty-nine
niche magazines reaching 2468 cities and towns, thirty-two Radio Stations, two Television
News Channels, one Television Life Style Channel and turnover in excess of USD 1 billion.

NAME OF THE COMPANY

COMPANY OVERVIEW
TimesJobs.com is a job site operating in India and Middle East (ae.timesjobs.com). It is one
of the flagship businesses of Times Business Solution Limited (TBSL). It started in the year
January 2004 and since then its mission is to reach out to all Indians in the country and
abroad and provide them with the best career opportunities available. Its focus is to ensure
candidate’s skills were showcased and matched suitably with the HR requirements of
employers from diverse industries, in a timesaving and cost-efficient manner. Its
concentrated approach has made TimesJobs.com the blue-eyed boy of recruiters and
aspirants alike. It is one of the most innovative Indian online recruitment portals. It has also
achieved the distinction of becoming India's No.1 recruitment portal in India in April 2007,
with the largest number of active jobseekers and a database of over 10 million candidates
with over 20,000 new resumes added every day, we offer one of the largest databases of
active jobseekers in India today. In addition, thousands of better paying jobs available from
more than 25,000 TimesJobs.com clients, including blue-chip companies from India and
abroad, ensures that the search always yields results.


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A snapshot of Timesjobs.com website:

NATURE OF BUSINESS
TimesJobs.com is an Indian employment website operating in India and Middle East. It is
owned and operated by The Times Group. The Times Group has been and remains a
dynamic and progressive media group, creating, many firsts on its path to becoming one of
the largest media conglomerates in the world and the leader in India. The Times Group is
the largest media conglomerate in India.


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VISION AND MISSION
Times Business Solutions has been constituted to be the "Life Interactive" arm of the Times
Group. We seek to provide our users with support, assistance, and guidance throughout their
life, with our interactive media. We do this by providing innovative platforms for internet
users across the globe to assist them in every aspect of their lives.

We cater to all their requirements, such as getting married (SimplyMarry.com), to printing
their personal classified ads across media houses in the country (Ads2Book.com) to buying
their dream home or choicest commercial property (MagicBricks.com) and their professional
requirements by finding them their perfect job through India's leading e-recruitment services
(TimesJobs.com).

INTEGRITY
TimesJobs believe in carrying on their business in an ethical, transparent, honest and fair
manner. They operate in the spirit and letter of law. Everything they do would stand the test
of public scrutiny. They respect their colleagues, customers and societies they operate in, and
treat them as they want to be treated.
LEADERSHIP
They believe in setting highest possible standards for their day to day work and for their
products and services. They are leaders in their area of responsibility, with a deep
commitment to deliver leadership results. They are determined to be the best at doing what


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matters most. They develop the capacity to deliver their strategies and eliminate
organisational barriers.
TEAMWORK
They are a team, sharing their unique talents to help those with whom they work, live and
serve. They have confidence on each other’s capabilities. They respect and value people with
different opinions, experiences and backgrounds. They strive to understand the big picture
and then do their part. They know that by working together, they can produce better results
than any of us can achieve alone.
OWNERSHIP
It place great emphasis on creating value with new customer innovations. We are proud of
our healthy dissatisfaction with the status quo and our compelling desire to improve and win
in the marketplace. We believe in encouraging creativity, converting ideas into realities - to
make a positive difference for our customers and society.

THE TIMESJOBS.COM PRODUCT PORTFOLIO
Products of times jobs are as follows
Branding solutions
Non recruitment visibilities properties
Job posting
Database access
SMS hiring Solution
Empower
Best Consultant Zone
Campus Direct


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Walk in zone
Employer login page
Job fair

MANAGEMENT SUMMARY
Challenge-driven, enthusiastic and forever aiming for higher goals, Times group
management is the motivating force behind the company’s success. It is through their
guidance and sheer passion to excel that TimesJobs has reached the pinnacle and will
continue to be a leader.

Leadership style of the management
TimesJobs implicates democratic leadership style where they solicit advice, opinions,
information from their followers, and share decision making with their followers.
The leader presents the problem to the sub-ordinates and invites them for the discussion
and then takes up the role of the facilitator and supervises the process of decision making.
The leader allows the decision to emerge out of the process of group discussion, instead of
imposing it on the group as its boss.
TimesJobs.com’s leaders use their power to set the constraints within which follower’s skills,
as well as their own interpersonal ability and knowledge of their follower’s needs, interests,
and capabilities.

Organisational structure
TimesJobs.com operates like a Vertical sales organisation structure where authority or
decision making process begins with the Regional manager and follows up to the Account
manager or the Sales manager. This structure is shown below in the next page


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Top sales
executive

Regional sales
manager

Zonal sales
manager

District sales
manager

Sales
supervisor

Sales person

This types of structure has the following features which are very much effective in creating a
supportive organisational structure of TimesJobs.com
•
•
•

Line of control is properly defined
Territorial responsibility provided to sales manager
Local managers can take decisions within specific protocols and rights


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Organisational culture
An organisational culture provides a sense of identity to its members and hence like
others, TimesJobs.com bears a huge diversified organisational culture where the
barriers of communication don’t exist. TimesJobs has belief in maintaining a friendly
environment where free send and receive of information is shared time to time.
Every senior respect their juniors and vice versa which has become a key learning to
me. Everybody share their views on their respective fields which is beyond any
conventional communication barrier and diversity.

OPERATIONAL UNITS
TimesJobs operates in India and the Middle Eastern part. This is shown in a map below.

REPORT OF DATA COLLECTION AND ANALYSIS(A)


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SWOT ANALYSIS OF TIMESJOBS.COM

SWOT Analysis is a strategic planning method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
S.W.O.T is commonly classified into External and Internal Factors. For the External
factors, it consists of the Opportunities and Threats, whereas the Internal Factors are
Strengths and Weaknesses.
Let us evaluate the internal & external factors of Timesjob.com:

STRENGTHS:
Huge market potential – one of the fastest growing E-recruitment markets in the
world
Low cost of recruitment
Manage response from potential candidate easily
Shorter turnaround time in terms of contact & response
Head hunt features available for organization
Online branding available

WEAKNESSES:


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Lot of junk CV’s accessed
Limited internet connectivity
Specific profiles shortage
Short listing takes time because a lot of junk is accessed
CV’s not updated, Database have less of experienced candidates

OPPORTUNITIES:
Lots of foreign investment is taking place in India, recruitment is must for these
organizations. So there is an opportunity to tab the new entrants from abroad in
India
All the existing portals are concentrating on big cities but manufacturing
sector containing a big chunk of SME’s(Small and medium enterprises) are still
untouched
Growing regional demand
Increasing number of BPO’s

THREATS:
Growing competition between the E-recruitment portals
Local placement agencies in the city
Competition from newspaper

BUSINESS MODEL OF THE COMPANY

TimesJobs.com is almost a cross between a brokerage model and an Advertising model
since it is involved in a B2B and as well as B2C and acts like a broker. It is a medium where employees
and corporate shake hands and both are customers. As a website it provides content and services mixed
with advertising messages as well.
TimesJobs.com has a clear revenue model from the beginning. There is direct floe of
revenue for the services rendered to customers.
TimesJobs.com is not just in the business of ‘online recruitment advertising’, it is, in fact,
in the business of providing a match between the job seeker (who is looking for a career)


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and the employer (who is looking for the right candidate) using an ‘online medium.’
Thus, TimesJobs.com is in the market of ‘recruitment advertising’ (advertising that
communicates the availability of a position or a job designed to recruit staff of any kind).

Job Seekers
CV Registration/
Revenue

Free/ Paid Services
TimesJobs.com

Revenue

Revenue
Paid Services

Placement
Consultants

Companies/
Employees

FINANCIAL PERFORMANCE OF THE COMPANY (PROFITS AND
GROWTH RATE)

A Financial performance of a company is the subjective measure of how well a firm can use
assets from its primary mode of business and generate revenues. This term is also used as a
general measure of a firm's overall financial health over a given period of time.It is prepared
at the end of the financial year annually. The financial performance of the company are
given in detail format which is mentioned below


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 In 2004-05, the annual turnover was about 2.35 lac which increased to 18 lakh in
2006-2007 and next year it turned to 36 lacks. Its growth increased exponentially
and its annual turnover 5,702.8 lac in 2010-20011.

 Its growth rate as of in 2010-11 was 1.4%

 The company’s operating profit after tax (PAT) is up 15% over last year. If the
economy stays good, then that will be more than 10% next year as well in terms
of top-line growth in TimesJobs.com

 It has announced in its FY11 results that the company's net profit was at Rs
83.97 crore. Its net sales were at Rs 293 crore.

 Its growth rate is over 10% in FY12

 This was a great quarter once again for TimesJobs.com. Their operating profit
after tax (PAT) is up 15% over last year, their earnings before interest, taxes,
depreciation and amortisation (EBITDA) was up 16% over last year. Their total
income was up about 13%

 For the year as a whole, Their net sales are up 13% and our EBITDA is up about
25%, so great quarter for TimesJobs.com.


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COMPETITIVE ANALYSIS

In India, Naukri.com was the first portal to enter in the job portal market, thus being the
pioneer and having the first mover advantage from 1997 to 2001. In 2001 the globally
known recruitment portal decides to make its entry into India as monster India. In 2004
TimesJobs.com makes its entry into the job portal industry.
TOP COMPETITORS
•

Naukri.com

•

Monster.com

•

Shine.com

•

Jobsahead.com

•

Jobstreet.com

•

Other niche competitors

COMPETITIVE MARKET SHARE

MARKET SHARE
6%

9%

5%
Naukri.com

46%

8%

Jobsahead
Jobstreet
Monsterindia

26%

TimesJobs
Others


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TRAFFIC SHARES OF TIMESJOBS.COM VS. OTHERS
st
DataCountComparison from LiveSearch ason 31 August, 2011
Parameters

TimesJobs.com

Naukri.com

Monsterindia.com

All Resumes

17,574,299

269 Lac+

16,756,032

All ActiveResumes

3,379,496

46 Lac+

3,147,296

All IT

4,934,300

68 Lac+

4,395,444

All ActiveITResumes

1,027,538

11.9 Lac+

857,593

Since TimesJobs is seeing more traffic as such it helps recruiters to recruit faster in much
more effective & efficient way (survey conducted by comscore). Within the job portal
category, TimesJobs.com is clear no. 2, ranked above Monster.com.
Total Unique Visitors 4.39 Million

5
4
3
2
1
0
Times Jobs

Naukri

Monster India

In million
Increase in total unique visitors has a direct effect in the increase in number and availability
of fresh Database compare to its competitor. December 2010 onwards, Timesjobs.com has
been ranked no.1 with regards to unique visitors.


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KEY SUCCESS FACTORS AND COMPETITIVE ADVANTAGES OR CORE
COMPETENCIES

The key success factors includes
AMAZING SERVICES
What makes TimesJobs.com stand out from a number of other available jobsites are their
unique and most user-friendly services. In TimesJobs.com constantly strive to make the
online job-hunting experience even better and more convenient. We recently launched the
world's first Voice Resume Service. The entire technology of this voice suite exclusively
resides on www.timesjobs.com portal.
In order for the candidate to be a contender for positions across industries of various
companies, the portal has a unique functionality that it allows a job seeker to post multiple
resumes. Candidates also have the advantage of submitting three separate and industryspecific resumes.
Resumes are the critical factors that ensure candidates get interview calls. Magic Resume'
was launched to provide candidates with resumes that most competently reflect their
qualifications and experience, drawing upon the proficiency of qualified HR experts for this
process. As an extension of its core philosophy of connecting aspirants to the job
opportunity, TimesJobs.com commenced the 'Resume Zapper' service, which gives the
candidate's resume direct access to over 1200 of the best placement consultants in India
and abroad.
INNOVATION @ TIMESJOBS.COM
To simplify the process of recruitment, Timesjobs.com came up with "Jobs on Mobile", a
mobile interface that allows the candidate to search, view, and apply for jobs simply by
SMSing "Jobs" to 58888. In addition, we introduced Jobtalk@TimesJobs.com where
Jobseekers

can

add

JOB.talk@yahoo.com

to

their

Yahoo!


Messenger

or

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Jobtalk@timesjobs.com to their Gtalk and search, view details and apply to jobs directly
through their chat window.
OTHER COMPETITIVE ADVANTAGES OF TIMESJOBS
•

•

•

•

Wide reach of the site- Timesjobs.com is a jobsite promoted by The Times of
India. This makes it the largest player in the jobsite industry today. By virtue of
advertising in the World’s largest circulated paper & the other group companies, it
is getting to quality jobseekers belonging to all industries all over India at a very
fast rate.
Fresh & Active Database- By virtue of being just a 4 year old jobsite, it has a
relatively fresh & active database, database of people who are actively looking for
a change.
Strong Branding & Print Support- Timesjobs.com has a high level of print
support unmatched by any other competitor through The Times of India, Times
Ascent, The Economic Times and also on rediffmail.com, yahoo.com,
agencyfaqs.com, sify.com, timesofindia.com, Indiatimes.com etc.
Pioneer of Job Fairs in India- Only jobsite in the industry organizing a lot of IT
& Non IT job fairs all across the country every month. So far more than 400 Job
fairs have been organized all over India which have had 1000000 jobseeker walk
ins

STRATEGIES ADOPTED (PRESENT AND FUTURE)

PRESENT STRATEGIES

Tapping SME segment-SME sector of India is considered as the backbone of economy
contributing to 45% of the industrial output, 40% of India’s exports, employing 60 million
people, create 1.3 million jobs every year and produce more than 8000 quality products for
the Indian and international markets. With approximately 30 million SMEs in India, 12
million people expected to join the workforce in next 3 years and the sector growing at a
rate of 8% per year and a part of this huge workforce is supplied by TimesJobs.com which
has made it possible by helping the SMEs recruitment process with its effective services and
due to which the SMEs long recruitment problem has shorten by the company which in turn
raise their growth rate along with the SMEs.


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Low pricing strategy-Since TimesJobs.com is very new in the market as compared to the
other giant portals like Naukri.com and Jobsahead.com etc. capturing the lion part of the
market, they adopted this type of pricing strategy in order to gain the market share. Under
this
type
of
pricing
strategy
TimesJobs.com offers a
relatively low price to
stimulate demand and gain market
share
compared
to
their
competitors.

Quality customer service-Quality customer service is very important to any business.
The company may have a very good product, but if the customers are not treated well, they
will not come back.Customers are the lifeblood of any company. If they are satisfied, they
will become their regular customers.Good customer service helps the company to form a
better relationship with their clients and this is what TimesJobs is looking for and they pull
their full effort in achieving the client’s belief on them and in return the company tries to
satisfy the customer according to the customer’s need. Again a quality customer service has
become a tool for TimesJobs.com which are helping them to achieve their sales goals.
Happy and contented clients refer the company to other business prospects.

FUTURE ADOPTED STRATEGIES

Diversifying in to educational sector-When it comes to future adopted strategies,
diversifying into educational portal comes first. TimesJobs in order to expand their business,
they decided to diversify their activities towards the educational institutes and in short the
this type of diversification is called concentric diversification. Under this strategy,
TimesJobs.com includes the educational sectors into their considerations with their regular
SME segment where the company provides recruitment and branding solutions to the
educational institutes and thus expanding their market share.

Tying up with Harrison Assessment certifications-Going beyond the industry
standard services of sourcing and screening, TimesJobs.com will now offer suitability
assessments of jobseekers by adding Harrison Assessment Systems to its portfolio.
TimesJobs.com is now the "Official India Partner" for Harrison Assessments and offers a
world renowned service that can secure a high-growth and successful career - by judging
not just eligibility but suitability as well - providing a win-win situation for all its stakeholders


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- partnering employers, institutions and jobseekers, the portal added.
Harrison Assessments delivers assessment tool methodologies that will virtually insure to
identify and hire the best candidate for the job. This tools quantify both eligibility (skills,
experience and education) and suitability (motivation, personality, work values, interests
and work preferences).
Our assessment tools automate the recruitment process and make employee
development more effective. The customizable and flexible system allows for detailed
weighting and scoring of eligibility and suitability factors.

Quality service provider-For any service industry, quality service provider is one of the
main strategies that they should look into and which is also same for TimesJobs.com. Under
this column the company is trying to do their after sales service much more effective in
order to retain their potential customers as well as make their service much more effective.

Washing out Monsterindia out of the way- Monsterindia is one of the main
competitors of TimesJobs along with the giant Naukri.com. Since Monsterindia and
TimesJobs both have nearly same market share where TimesJobs ranks 2nd every time
gaining more market share than the Monsterindia, hence TimesJobs are trying to finish its
competitor in their future strategies which will ultimately increase TimesJobs.com’s market
share.


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Report of Data Collection and Analysis: (B)
TOPIC AND AREAS OF THE PROJECT WORKING ON
The study “ANALYSIS OF CURRENT MARKET SCENARIO OF TIMESJOBS.COM” is based on
survey technique. The study consists of analysis of the various product, price, place and
promotion of TIMESJOBS. For the purpose of study various companies in Park street, Wood
street, Shakespeare Sarani, Chowringee road, Dharmatola, Lenin Sarani, New Alipore road,
Tollygunj circular road, S.N. Roy road were approach in order to know their mode of
recruitment pattern as they follow different mediums like reference, print, placement
consultancy and / or portals to recruit people in their companies and create awareness for
Times Jobs.
During the period, my target was to survey the market share and competitor analysis of the
companies, explain TimesJobs products and get appointments for my senior to get business
and as well as marketing & promoting TimesJobs in the market.
Personal information was collected and meeting with their HR manager, if available, or with
someone in the company who looks after the recruitment of the particular organization.

OBJECTIVE OF THE STUDY
The objectives of the study title, Analysis of current market scenario of TimesJobs.com are
as follows:Do the market survey to get an idea about the recruitment & hiring pattern of
different companies in Kolkata.
Make different companies aware about timesjobs.com through direct interaction
with different corporate (thus doing promotion for the company & market
penetration).
Creation of database of prospective & non prospective clients to the company.
Fixing up an appointment with the immediate prospective clients which initiated the
sales process and keeping in contact with the future prospective clients in order to
build up professional relation with them.

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To have a brief idea about the market conditions in Kolkata and to deal with the
higher of corporate clients. Direct sale and promotion and building up a networking.
To study the various source of recruitment in different companies in Kolkata.

SOURCES OF DATA COLLECTION
Primary data
Primary data was collected by approaching various companies and speaking,
meeting with their HR manager, if available, or with someone in the company who
looks after the recruitment of the particular organization.

Secondary data
Data collected by someone for one but used by others for some other purpose.
The secondary data are collected by using internet (justdial.com, asklaila.com),
magazines (yellow pages), journals (job alert) etc. for gathering information about
the postal address, name of the concerned person, contact number, e-mail id etc. of
different companies.

RESEARCH METHODOLOGY
In order to get the information from the various companies a field study was
conducted. I took the help of questionnaire which helped in gathering all the
required information and understand their recruitment process. There were many
companies who didn’t entertain me to gather information. But there were also many
companies who laid there hand towards completing the questionnaire.

Sample design
Data for the study has been collected from primary sources. For collection of data
CONVENIENCE SAMPLING has been used.


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Sample size
Sample size for the study was 360 companies in some of the areas of North Kolkata.

Questionnaire design
The data collected for the study is through questionnaires. The questionnaire is
comprises of 11 questions is prepared keeping in the mind the objective of the
research .Its consist of both open and closed ended questions with the
organisation’s pattern of recruitment, awareness of TimesJobs.
Various companies were approached for the study purpose and then the information
revealed from the various companies is analysed and interpreted in the study.

Questionnaire is there in the appendix:-

ANALYSIS & INTERPRETATION
Data whatever collected from various sources throughout the project duration are analysed
and interpreted systematically in statements, table and graphs. The types of graphs are in the
form of simple diagrams.

Awareness
This chart represents the awareness of TimesJobs in the market according to the survey.
0

TimesJobs awareness
0

Not aware, 40%
Aware, 60%

(Converted into percentage)


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2013


Association with Online Job portal
This chart represents the percentage of the companies associated with any job portal.

Online Job Portal

Associated,20%

Not
associated,80%


Job portal preference
This chart represents the preference of various job portals by various companies according
to the survey.

Job portal preference
25%

9%
TimesJobs
Naukri.com

21%

45%

Monster
Others



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2013


Modes of recruitment
This chart represents different modes of recruitment of various companies according to the
survey.

Mode of recruitment
15%

7%
10%
TV/Newspaper ads
Consultant
Job portal
26%

Referance

Other

42%


Market Share
This chart will be represented with the help of a special statistical tool namelyThe
Herfindahl - Hirschman index , which will show the market share ofTimesJobs in
comparison with some of the major online Job portal which is gathered through the survey.

The Herfindahl - Hirschman index
"HHI" means the Herfindahl-Hirschman Index, a commonly accepted measure of market
concentration. It is calculated by squaring the market share of each firm competing in the
market and then summing the resulting numbers.
The HHI takes into account the relative size and distribution of the firms in a market and


33


2013

approaches zero when a market consists of a large number of firms of relatively equal size.
The HHI increases both as the number of firms in the market decreases and as the disparity
in size between those firms increases.
Markets in which the HHI is between 1000 and 1800 points are considered to be moderately
concentrated, and those in which the HHI is in excess of 1800 points are considered to be
concentrated. Transactions that increase the HHI by more than 100 points in concentrated
markets presumptively raise antitrust concerns under the Horizontal Merger Guidelines
issued by the U.S. Department of Justice and the Federal Trade Commission

where si is the market share of firm i in the market, and N is the number of firms. Thus, in a
market with two firms that each have 50 percent market share, the Herfindahl index
equals 0.502 + 0.502 = 1 / 2.

CALCULATION OF THE HERFINDAHL – HIRSCHMAN INDEX:-

MARKET SHARES OF DIFFERENT JOB PORTALS
•
•
•
•

NAUKRI.COM
MONSTER.COM
TIMESJOBS.COM
OTHERS

= 32 = (32)2 = 1024
= 15 = (15)2 = 625
= 6 = (6 )2= 36
= 18 = (18)2=324

Therefore Herfindahl – Hirschman Index = 2009


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Market share comparative study of different job portals

Market share
35
30
25
20
15
10
5
0

MARKET SHARE

FINDINGS & OBSERVATIONS
The portals like timesjobs.com, naukri.com etc. are basically used by many big and small
companies in order to fulfil the vacant position in the organization. But on the other hand it
is also evident that hardly any organization recruits someone in the post of CEO or CFO or
Director. Job portals are mainly used to fill up the vacancies in the lower and middle level
post in an organization.
During my internship I have found that most of the organization especially BPO & IT
companies, which are planning to recruit bulk employees for their various posts are much
interested in job portal rather than newspaper advertisement. The main reason behind this
could be the cost and time. Both the BPO and IT companies often requires manpower in
regular basis. So they require some fast way of recruiting employees. Job portals are much
faster in getting response than newspaper advertisement. Even the cost is also very lower in
this kind of recruitment .Job portal is also considered to be effective in case of head hunting.
Many companies especially engineering companies are ready to spend money to hire


35


2013

employees from their respective competitors. As these job portals offer proper database &
some head hunt search facility to their clients, it is always preferred to them than a
newspaper advertisement.
During Project I found that there are many companies who were not ready to share their
personal information to other companies and mostly these companies were small and
medium companies who work for the big players in the markets, although most of them are
not satisfied with the print media. So when I offered them to use times job’s advertisement
facility, they showed interest in my offer as it is much cost effective way of recruitment than
the print media.
So I can conclude that the recruitment patterns of the large companies are mainly
dependent on placement consultancies, job portals or on own HR department. On the other
hand Recruitment patterns of the small & medium companies are largely dependent on
print media or own references.

LEARNINGS
The key leanings from the “Analysis of current market scenario of TimesJobs.com” includes
The analysis the market scenario of TIMESJOBS.
To understand there recruitment pattern of various companies.

To find out the various recruitment requirement of various company.

To generate lead which can be used for future follow up.

The job portal industry, dependent on economic boom that increased job opportunities, is
already under pressure as the IT companies slowed their campus placement. The major job
portals in India are naukri.com, monsterindia.com, timesjobs.com, jobsahead.com,
jobsdb.com, jobstreet.com, shine.com and some others. The Rs 2.39 billion Info Edge owns
the country’s leading job site www.naukri.com and commands 50 percent of the Rs.3.5
billion job portal market share.


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2013


All job sites other than the top three would be hit badly if economic slowdown stayed.
Times Business Solutions Ltd, the owner of timesjobs.com bought the database of
CyberMediaDice.com,
owned
by
Cyber
Media
Careers
Ltd.
The job portal segment is now attracting many media groups, a trend started by the Times
group with TimesJobs.com.

RECOMMENDATION
From the analysis of the data collected for the study. The following are the suggestions,
which can be consider for improving the current market base.
Times jobs.com is a job portal and has a very strong presence in India and is rapidly
growing in outside India also. After working on this project I felt that there are some
small areas where the company should give some focus to improve the market base.
The percentage of companies using portal is comparative less compare to companies
using other means, which is a huge market to tap.
Awareness of times jobs has increase to great extent, but it come to portal in the
mind of people naukri.com come first. To overcome this more effort had to put in
promotion effort.
Company should follow up each & every company who is looking for price
quotations. If possible mail the required quotations where there is a possibility
of sales.
According to the survey I came around 9% of the companies use times jobs, in which
some of them are big companies who use all the other job portals also, so the real
competition is on the those areas where the company has to increase the awareness
and make its base strong.
Even though it has less number of job seeker compare to Naukri in it database, but
the database it has is fresh and different from other jobs portal which company are
looking for.
In the study I came across many interested company but they did not buy the


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product as then did not have any requirement and has to be follow up time to time .
Other Job portal sales there product in less price by decreasing the number of
viewing, which Times Jobs is not able to as it cannot decrease the number of
viewing.
Another important thing which I find after completing my survey is that TimesJobs
needs to increase their after sales service much effectively, since they didn’t have
after sales service as good as compared with Naukri.com.

APPENDIX

QUESTIONNAIRE
Date: ______________
1. Name of the organization

____________________________________________

2. Company Address

____________________________________________

3. Name of the concern person ___________________________________________
4. Phone no. of concern person ___________________________________________
5. Nature of the organization ____________________________________________
6. Are you aware of TimesJobs?
(A)Yes [ ]
(B) No [ ]
7. Are you associated with any kind of online Job portal?
(A)Yes [ ]
(B) No [ ]
8. If yes, then which portal are you associated with?


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2013


(A)TimesJobs

[ ]

(B)Naukri.com

[ ]

(C)Monster

[ ]

(D)Others ___________________________________________________________
9. What is your Mode of recruitment?
(A)TV/Newspaper ads

---

Yes [ ] No [ ]

(B)Consultant

---

Yes [ ] No [ ]

(C)Job portal

---

Yes [ ] No [ ]

(D)Reference

---

(E)Other

Yes [ ] No [ ]

___________________________________________________

10. Are you interested in our product?
(A)Yes [ ]
(B)No [ ]

Comment(If any) ____________________________________________________

CONCLUSION
The project entirely deals analysis of current market scenario of TimesJobs and
understanding the recruitment method of various companies. It helps me in
understanding the inner depth of company and its competitive strategies followed by
the company.
It has helped me analyse their recruitment method. Thus while concluding I will like
to state that this project was a lifetime experience and give me a true picture of real
market and developed my skills and ability.


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2013


KEY LEARNINGS FROM THE ORGANISATION

The training in TimesJobs.com for 2 months helped me a lot in learning various activities of
the organizations .The key learning’s from the organization are as follows:
How to value each person within the organization as wells as outside.
How to assign tasks, follow-up and complete the task in stipulated time.

How to coordinate among various departments to get a job done.
How to use the marketing tools in the real field so as to understand the markets.

How to coordinate the marketing team and sales team so that both go side by side.
How to conduct meeting and to take crucial decision at pressure times.

How to use promotional tools while launching the new products.
How to approach the right customers at right place and use the psychology so that
time is not being wasted.

How to retain old customers and to approach new customers.
How to use the presentation skills to presents any new things.

It also taught me how to implement the theoretical skills in a practical way.


40

Analysis of current market scenario of timesjobs.com

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