Más contenido relacionado La actualidad más candente (20) Coca-Cola Marketing Plan for 20113. “ to increase sales of coca-cola by 3% ”
4. “ to create High Visibility of coca-cola ”
5. “ make coca-cola favorite brand among youth ”
8. 3 phases
Merchandising…
Area Storming…
Wall Painting…
9. Phase 1…
Merchandising…
Soft Merchandising
Permanent Merchandising
10. Regular
merchandising
Directional signs
Shelf Separators
Shelf Talkers
Posters
Racks
12. Must Win Channels
International Modern Trade Outlets
Local Modern Trade Outlets
Traditional Trade Outlets
14. International Local Modern Local
Elements
Modern Trade Trade Trade
Category Gondola Branding
Shopping bag branding
Entrance branding
Counter Branding
Directionally Signs
Shelf Separators
V-end Branding
One Way Vision
15. International Local Modern Local
Elements
Modern Trade Trade Trade
Trolley Branding
Poles Branding
Floor Graphics
Wind chimes
Shelf Talkers
Bunting
Mobiles
Posters
17. Area
Storming…
All efforts in one particular area at one time
18. Elements of Area
Storming… Branded Busses
Bus Stop Branding
Streamers
Banners
Rickshaws
Cutouts
Green Belt Decorations
Tree Branding
Road Safety Message
19. Gulberg
Cavalry Ground
Bharia Town
Muslim Town
Garden Town
Johar Town
Model Town
Faisal Town
Samna bad
Mozang
Shadman
Chaburji
Township
Mughalpura
Dharampura
Cantt
Sadar
Garri Shau
Iqbal Town
Liberty market
Eden
Canal
Green City
Paragon City
Valencia
PCSIR
24. if you are coming from Khalid butt chowk towards firdous market
(Cavalry Market)
25. if you are coming from firdous market towards Khalid butt chowk
(Cavalry Market)
35. Mechanics of the Activity
“ On the purchase of COKE DISCOUNT pack
Consumer get a chance to play WHEEL OF FORTUNE game ”
47. Key Focus Areas
Hyper Marts
Makro
Metro
Hyper Star etc..
Modern General Stores
HKB
Al-Fatah etc..
52. “ Most preferred thing in Youth
after MUSIC
is FOOTBALL ”