it is research who was conducted to know that how media is influencing the youth .and what is their role in building the youth.

1. MEDIA INFLUENCES ON
YOUTH
GROUP MEMBERS
Safullah khan
Ramsha Iqbal
Suleman Tariq
Wali Anwar
Naeem Arshad

2. WHAT IS MEDIA?
 Media is the collective communication outlets or tools that
are used to store and deliver information or data.
 It is either associated with communication media, or the
specialized communication businesses such as: print media
and the press, photography, advertising, cinema, broadcasting
(radio and television) or publishing
 Foreign media has effected every age of our society
 Media influences can be seen in the changing social values
customs and traditions of the society.

3.  . Media influences brings changes in
 LANGUAGE OF A COUNTRY
 TRADITIONS OF ACOUNTRY
 NORMS OF THE SOCIETY
 NUTRITION AND FOOD
 INDIVIDUAL HABBITS
 MASS CULTURE AND ELITE
 BODY IMAGE
 INDIVIDUAL PERSONALITY
 HEALTH
 POLITICS
 BEHAVIOR
 EDUCATION
 LEARNING

4. Pakistan is one of those creating nations which are
experiencing western society.
Our media is displaying foreign and Indian movies with no
significant control arrangement.

5. Literature review
 “Effects of Foreign Media on Youth” has remained a vital topic
for discussion in the past and present. Everyone is aware of its
implications.
 Exposure from foreign media is a root cause of many illnesses
which include: violence ranging from physical to drug
usage, slang language.

6. Literature Review (continued)
 Previous research was mostly done on effects of violence
on children but in recent years researchers are studying
the effects of violence in television shows, movies or
videos on social networking sites and how they could
mitigate these effects. Violence in youth ranges from
physical aggression to other forms of higher aggression.
 Modern studies have also focused on the impact of media
violence on aggressive thinking, beliefs and attitudes.
 Cross-sectional surveys over the past 40 years have
consistently provided evidence that the current physical
aggression, verbal aggression, and aggressive thoughts of
young people are correlated with the amount of television
and film violence they regularly watch (see reviews by
Chaffee, 1972; Comstock,1980; Eysenck & Nias, 1978;
Huesmann & Miller, 1994).

7. Kubrin examined 130 platinum albums with 430
songs released from 1992 to 2002 using
Anderson's conceptualization of 'the street code'
and found that violence was a central theme of the
lyrics along with wealth, violent retaliation,
nihilism, and objectification of women. (Kubrin, C
.E.2005).
Excessive usage of drugs.
Xenocentrism
Karachi School Incident

8. Theoretical Framework
Bandura Doll Theory
Reinforcement Theory
Limitations of study
 Shortage of Time
 Qualitative Research

9. METHODOLOGY
A Sample Of 100 People Has Been Selected
50 For Bahria University Islamabad
50 For Quaid-e-azam University
TARGET DEPARTMENT
Computer science
Type of study
comparative

10. Q1
Do you think media celebrities have a great influence on the lifestyle of
our youth?
Yes No
RESULTS
98%
2%
BAHRIA UNIVERSITY
YES
NO
74%
26%
Quaid-e-Azam University
YES
NO

11. Q2
Do you think watching action movies make the youth have a
violent and aggressive personality traits?
Yes No
RESULTS
66%
34%
BAHRIA UNIVERSITY
YES
NO
56%
44%
Quaid-e-Azam University
YES
NO

12. Q3
Do you prefer wearing Kamiz Shalwar over Trouser shirt?
Yes No
RESULTS
40%
60%
BAHRIA UNIVERSITY
YES
NO
56%
44%
Quaid-e-Azam University
YES
NO

13. Q4
Do you prefer Pakistani cuisine over foreign cuisine?
Yes No
RESULTS
72%
28%
BAHRIA UNIVERSITY
YES
NO
78%
22%
Quaid-e-Azam University
YES
NO

14. Q5
Do you have a joint family system?
Yes No
RESULTS
36%
64%
BAHRIA UNIVERSITY
YES
NO
44%
56%
Quaid-e-Azam University
YES
NO

15. Q6
If you don’t have joint family system, did you have
joint family system previously?
Yes No
RESULTS
52%
48%
BAHRIA UNIVERSITY
YES
NO
38%
62%
Quaid-e-Azam University
YES
NO

16. Q7
Do you celebrate Valentine’s Day?
Yes No
RESULTS
24%
76%
BAHRIA UNIVERSITY
YES
NO
10%
90%
Quaid-e-Azam University
YES
NO

17. Q8
Do you prefer to study in a co-education system?
Yes No
RESULTS
90%
10%
BAHRIA UNIVERSITY
YES
NO
86%
14%
Quaid-e-Azam University
YES
NO

18. Q9
Do you feel comfortable in opposite gender
friendships?
Yes No
RESULTS
80%
20%
BAHRIA UNIVERSITY
YES
NO
78%
22%
Quaid-e-Azam University
YES
NO

19. Q10
Do you prefer Urdu over English to communicate with
your friends and family?
Yes No
60%
40%
BAHRIA UNIVERSITY
YES
NO
90%
10%
Quaid-e-Azam University
YES
NO

20. Q11
Do you prefer Urdu music over English music?
Yes No
RESULTS
50%
50%
BAHRIA UNIVERSITY
YES
NO
58%
42%
Quaid-e-Azam University
YES
NO

21. Q12
Do you think violent video games increase
aggressiveness in the youth?
Yes No
RESULTS
66%
34%
BAHRIA UNIVERSITY
YES
NO
52%
48%
Quaid-e-Azam University
YES
NO

22. Findings
Diverse results
Life style and celebrities
Results

23. CONCLUSION
 Influence of foreign media over daily life
 Arab Spring
 Networking sites making a major change
 Lybia’s Situation
 Youth involved in violent activities

24. Thank you