1. Two Days Training
on
Advocacy
Sultan Tareen

2. Tone Setting
• Introduction
• What is your name?
• Your Qualification?
• In How many Languages you can communicate?
• What is your Zodiac Star?
• What is your blood group?
• What you like in break fast?
• Are you married?
• What is your age?

3. Setting Norms

5. What is Advocacy?

6. Exercise of power by
civil society
Initiative by
people Activities
To pressure and
convince
To influence
formulation and
Implementation

7. Advocacy refers to organized efforts
by citizens to influence the
formulation and implementation of
public policies and programs by
persuading and pressuring state
authorities, international financial
institutions, and other powerful
actors.

8. Why Engage in Advocacy?

9. Because!
• To solve specific problems
• To strengthen and empower
civil society
• To promote and consolidate
democracy

10. Designing
Advocacy
Campaign?

11. 4 Questions
• What do we want?
• Who has the decision-making
power?
• What do we need to do to convince
the targeted decision-maker?
• How will we know if our strategy is
working?

12. Steps to Complete the process
Step # 1
Identify and analyze
the problem

13. How to Identify and analyze the
problem?

14. The Problem should be
•Politically and
technically
feasible to solve

15. The Problem
•Deeply felt by a
significant section
of society

16. The Problem….
•Motivating
for the
group.

17. Analysis of Causes and
Consequences

18. Analysis
•Why did the problem arise?
•What are the main causes
of the problem?
•What are its consequences?