2.  Project Name: Promotions
 Type : Brand Promotion and recall
through in-store and retail
outlet activities
 Reach : Metros & Mini Metros
 TA : Resellers and Active Retail
Outlet Owners

3.  Build Awareness - Effectively reach resellers and retailers,
to build brand and brand loyalty through various TA specific
activities
 Create Interest – Creating brand loyalty to ensure that the
retailers promote and sell your brand over other products
 Provide Information - To provide information regarding the
brand to the retailers so that they are able to not only sell
your brand products better but also able to assist their
customers in the purchasing process
 Stimulate Demand - The right promotion can drive Retailers
sell and the end user purchase
 Reinforce the Brand - Use promotion to help build a strong
relationship that can lead to the reseller/retailer in
becoming a loyal customer

4. Festival Outdoor – Tier 2
Specific & Tier 3
Activation Specific
Retail
Retail Promotions –
Propaganda & Tier 1, Tier 2
Activation
BTL & Tier 3
specific
Tools

6.  Rationale – A Retailer or reseller is an accepted product specialist and
end users are inclined towards the products promoted or suggested by
them while decision making in context to their requirements.
Engaging , rewarding and creating an experiential learning establishes
brand loyalty thus it further enhances sales.
 Idea - The idea is to organize a reseller oriented activity such as your
brand smart reseller.
The contest would entail spot interactive puzzle / crossword games
coercive of the your brand product line. This would not only enable
interactive learning but also involvement and fun to engage the
dealers.
Every complete puzzle/ crossword would warrant a spot gift/ prize.
The idea is to have the Puzzle / Crossword piece as a part of the
product booklet to enable the dealers to keep the product line handy
to encourage sales.
 Result - This enables the brand to generate hype, interactive channel
training and distribution of product catalogue to the right channels

7.  Rationale – Engaging the end user at the dealer location in a target
market enables the end user to know about the availability of the
product in the activated location. It also establishes brand registration
and a POS.
 Idea - The idea is to organize a reseller oriented activity such as your
brand Spin it to win it
A spin wheel with the product line on it, placed at the reseller’s
location ensuring visibility to the shoppers and hype created by Emcee
and promoters by distribution of goodies to the participants will
ensure a fantastic brand registration. Since, most of the audience in
the target market will be serious shoppers, this will also enable
product know-how.
 Result - This enables the brand to generate hype, interactive product
knowledge and a good opportunity to establish the product line /
brand proposition as the emcee is equipped with mikes and speakers
in front of the large participating audience.

8.  Rationale – A propaganda done within the outlet to
spread information and ensuring information as well
as brand recall and more importantly adding buzz
and excitement to their monotonous daily work
schedule.
 Idea – Have promoters set up a your brand backdrop
along with information booklets and quiz forms for
their retailers. Hand over the booklet with the forms
along with instructions about participation and
winning criteria. Announce a winner in-house and
that winner is felicitated on the spot with your brand
goodies such a t-shirts, caps, pens, cup , note pad
and pen, keychain etc and a framed photograph
against the your brand backdrop. This winner would
also move on to participate in a regional level
competition.
 Result – The hype created by the in-house activity
along with the quiz will ensure brand and
information recall. Plus the on spot felicitation in the
presence of their colleagues will also ensure brand
loyalty. The promise of a bigger prize will also keep
their interest alive. The best out come from the
above activity would be highlighting the presence of
your brand as a big brand in the market.

9.  Rationale – A mascot promotion is
the probably the best way to
attract audience and then engage
them.
 Idea – Have a mascot deployed in
the target zone that visits the
reseller shops to distribute
goodies and brochure to ensure
brand recognition.
The above mentioned strategy
could be clubbed by the other
aforesaid strategies also.
 Result – Efficiently draws the
target audience, enables to
communicate with the audience.

10.  Rationale – A uniquely designed
entrance arch at the dealer
location is always the best point
of purchase material.
 Idea – A uniquely designed
entrance arch coercive of certain
product or an ‘out of the box’
design that highlights the brand
almost always enables brand
registration and positioning. An
engaging activity with the help of
emcee interaction with the
customer directly along with
distribution of goodies only
ensures superior brand loyalty.
 Result – Efficiently registers in to
the mind of the prospective
buyers.

11.  Rationale – Canter activity possesses great mobility
and is a fabulous base to have a bigger proposition
through engagement, visibility and audio reach.
 Idea – A canter designed to cover a demo-zone of the
product line installed near dealer outlets not only
provides the dealers to deal confidently but also
enables the end customers to touch and feel the
product before they buy the product. Canter activity
has always been a great strategy to promote decision
making to pursue the propagated product(s).
 The aforesaid activity when clubbed with emcee
engagement programs for the dealers and customers
becomes a great proposition. The emcee
continuously announces the names of the reseller in
the activated market, where the product is
available. It establishes great brand loyalty from the
dealers as they are given recognition in the market
through continuous announcements. Also, it educates
the end customer about the product availability and
knowledge.
 Result – Superior brand registration , product
availability, know how and greater brand
positioning.

13. • Rationale - In today’s market the competition is
cut throat and specifically retailers hardly have
time to celebrate any festive occasion as it is
the time for sales. Hence we bring to them
activities for each festive occasion to add a little
joy and sparkle to their work place
• Idea – On HOLI the retailers would have your
brand representatives go over to their outlets
and generate excitement by handing over
packets of gulal and a sweet to the employees of
the retail outlet as well as their customers
present in the store and make a floral / color
rangoli at their doorstep / glass door . This would
also include displaying your brand Holi tent
cards, danglers, calendars and posters with
information about festival schemes if any.
• Result – Since the activity is festival specific and
includes not only the retailer but his end clients
too, this activity would build the retailers
customer loyalty as well along with creating
brand presence for your brand.
•

14. • Rationale – An organized procession will always
attract audience and is the best way to register
in the minds of the Target audience.
• Idea – An organized procession with Nashik Dhol,
holi colors and branding as human placards /
banners, branding on dhol etc. distributing
sweets, gulal, pichkaris and pagdi to the dealers
and prospective end customers will provide super
brand recognition and loyalty.
• Result – Since the activity is festival specific and
includes not only the retailer but his end clients
too, this activity would build the retailers
customer loyalty as well along with creating
brand presence for your brand, this activity can
induce a great response and is an excellent
experiential strategy to register.
•

17.  Rationale – A propaganda and value
proposition at a retail computer store selling
varied products reinforces the brand and
compels the buyer to select the brand for the
various benefits and value attached to it.
 Idea – To have retail merchandize in form of
danglers, posters, tent cards, standees,
branded gates / entrance arch's, sign boards
and neon signs to highlight the brand and
conduct brand value specific activities at the
store with the help of promoters and giving
away benefits makes the brand stand out of
the competition and thus, boosting sales.
 Result – The branding collaterals acts as a
constant brand reminder for the buyer.
Promotion techniques through interactive
activities, distributing branded goodies and
benefit vouchers and coupons adds value to
the perspective buyer’s decision making
process of selecting the brand

19.  Rationale – An uniquely done outdoor
hoarding always serves the purpose, it
educates the probable buyer about
the brands, tells them where they can
be accessed from and reinstates the
brand visibility off course.
 Idea – We at Synergy have the ability
to ensure your outdoor hoarding not
look like “just another visibility junk”.
We pump in the “WOW” factor
through the experienced in house
creative team, we select the viable
location and recommend it to you.
 Result – Educates both, the ignorant
and the informed buyer.
 Channels – Bus stops, Out door panels,
banners and placards

20.  Rationale – An out door
solution on a local public
transport system is a great way
to inform the audience about
the presence, product and
value.
 Idea – We at Synergy, work
closely with the public
transport outdoor mechanism
for several brands to provide
you competitive pricing and
effective visibility.
 Result – Brand recall on
mobility is the ultimate run for
the money!

21.  Rationale – Wall painting is a
great way to activate the brand
with a low cost involvement in
Tier – 2 & Tier – 3 Cities in the
country.
 Idea – Wall painting the afore
said part of the country
enables maximum visibility and
acts as an equivalent to a
hoarding at a relatively lower
cost.
 Result – Educates both, the
ignorant and the informed
buyer.

23. Mumbai Office:
Sales & Marketing:
123, V Mall,
Above Royal Enfield,
W.E Highway, Kandivili - East
Mumbai – 400 101
Telephone : 022 – 40660777
Fax : 022 – 6645 9329
Email : info@synergymarcom.in
Website : www.synergymarcom.in