Social media marketing through Vimeo

2. VIMEO

3. What is vimeo??
 Alternative to YouTube
 US based Video-sharing website
 Launched in 2004
 Video-centric social network site
 Famous for it’s quality of content

4. Features
 5GB/week storage space
 Absolutely zero ads
 Unlimited HD everything
 Full player customization
 Advanced statistics

5. New Features
 Lightning Fast Playback
 In-Player Purchasing
 Redesigned Share Screen
 Integrated Login
 Fully Accessible

6. New Features
 HTML5 by Default
 Preference Sync
 More Responsive Than Ever
 Closed captions & subtitles support!
 Sleek embedded player

7. Why marketers find it useful?
 When watching a Vimeo video you are
accessing the individual's account
 Once the clip ends, the screen, unlike
YouTube
videos,
does
promote other similar clips
not
then

8. Why marketers find it useful?
 Uploaded videos are placed in user's
accounts
 Therefore, only other videos created
by the user are displayed in the side
tool bar, not competing clips (that
could be ads) for other brands and
other user-generated promotions

9. How it got noticed?
 HP - invent from Tom and Matt
The PEN from PEN Story
 CDEFGABC from lernert Engelberts
 Honda Insight – Let It Shine from Honda

10. Vimeo Pros
 Much higher video/production quality
 More aesthetically appealing video
player
 Choose your own thumbnails
 Profile pages are cleaner and more
professional
 Can host your own domain

11. Vimeo Cons
 Only about 65 million unique
visitors/month
 Seen as more of a community for artistic
videos/filmmakers
 Need a PRO subscription to upload
videos that promote products/services
 Upload limits depending on subscription

12. Vimeo lets you search by..
# most relevant
# newest
# oldest
# most played
# most commented
# most liked
# alphabetical

13. Thank You!!