a business plan with all the relevant details with the financial forecast------------by SUMIT MUKHERJEE

1. BUSINESS PLAN
Sumit Mukherjee
Amit Roy
Sanjivan Sur
Shubhangini Vaish
Purnadal Bagchi
Rohit Mishra
Prem chandra

2. Its all about Information and Mobility.
Its all about Mobiles.

3. Delhi mob
Accuracy. Simplicity. Mobility. Low Cost.

4. DELHI MOB THRIVES TO
make local and global
information about
products/services/events
available to any mobile-phone
user in the country at any point
of time.

5. ... the Power you need
Assistance in the “ Information Search” stage of Buying Process

6. Trends in consumer purchase behavior
Trends in consumer purchase behavior
Made purchase based on social media 15%
Online Comparison brands 55%
Want/Check for best prices 78%
Influenced by customer reviews 83%
Source: bazaarvoice.com
Survey

7. 1.2 bn : pop of India
Word of mouth
Newspaper/Magazines
100 %  408 mn :
TV reviews
purchasers
Internet
7%  84 mn :
internet access
15%  12 Source: India Govt.
mn : Statistics .
mobile Google Trend
analytics.
internet

8. Strengths Weakness
1.A strong team with experience in 1.Part (3%) of the revenue is dependent
technical and managerial field on Ads
2.Growing need for quicker information 2.Time to expand market and generate
3.Critic reviews integrated with consumer content
review, rating and price list
SWOT
Opportunities Threats
1.Growing Indian Telecom Market 1.Instability in TRAI regulations and
Contribution of Mobile VAS : action against SMS promotions
-increasing 60% year on year. 2.Security policies and practices
2.Rural VAS : easy accessibility of Innovative and differentiated service
information

9. How it Works Price List
retailers
Real time
Analysis &
bidding
Voice Call
+ Interact
SMS + format
OR
APP quest
Website Interface
Review + Rating + Prices

10. Why retailers need us?
 59 % of consumers  availability of product rating important
factor
 Real-time market scan
 Real-time bidding to customers
 Increase customer reach with lesser Salesmen
 Targeted advertising – Location based, Product based

11. Start - Stage 1 • Mobile phone reviews
• Promoting usage in NCR
(6months) • Build Retailer base
• Start Price Listing
Expand - Stage 2 • Expand mobile reviews
(6th- 1st yr) • Expand retailer base
• Build retailer base in Metros
Expand - Stage 3 • Expand to metros
nd yr)
• Complete integration for customers and
(2 retailers

12. Customers Retailers
• Online Marketing
• Online Reputation Management
• Social Media
• Page
• Blog
• Word-of-mouth
Website registration
• Print Ads
• At POP (retails, shops)
• Newspaper
• Awareness Team
• Internees Sales Executives

13. Target mobile subscribers base
Metros: 93mn
All India: 408mn

14. REVENUE MODEL
Ads Leads Sales
• SMS – • Rs.50/lead • From 4th
Rs.0.20/sms • Charged year of
from retailer operation
• Direct Sales

15. FINANCIALS
Be Wise. Review Wise.

16. Revenue
SMS /App
Text
No.of Leads in 1 Year 20,000
no. of cities 1
Price/ Lead 50
Sales Revenue for 1 Year 1,000,000
Total Revenue from SMS /App 1,000,000
Website
Revenue/Month 25,000
Revenue/year 300,000
Total Revenue 1,300,000
EXPENDITURES
Sales IT Reviewers Tele
YEAR 1
No. of Executive 5 3 5 3
Monthly Salary 8,000 30,000 20,000 6,000
Yearly Expenditure on Salary of SalesExecutives 480,000 1,080,000 1,200,000 72000
Total Salary Paid 2,832,000
IT hardware (server,lic,soft,ivr) 800,000
Monthly Rent expenses at Delhi 15,000
Yearly Rent expenses at Delhi 180,000
SMS Cost@ 5 paise/sms 10,000
Hosting Charges/month 10,000
Hosting Charges/Year 120,000
Misc. Expenses/Year 200,000
Advertising Expenses 1,000,000
Total Expenditure 5,142,000

17. Revenue
SMS Application
Text Ads
No.of Leads in 1 year/metro 35,000 70000
no. of cities 5 5
Price/ Lead 50 0.2
Sales Revenue for 1yr 8,750,000 70,000
Total Revenue from SMS App. 8,820,000
Website
Revenue/Month 40,000
Revenue/year 480,000
Total Revenue 9,300,000
EXPENDITURES
YEAR 2
Sales IT Reviewers
No. of Executive 20 5 5
Monthly Salary 9,000 33,000 22,000
Yearly Expenditure on Salary of SalesExecutives 2,160,000 1,980,000 1,320,000
Total Salary Paid 5,460,000
IT hardware
Monthly Rent expenses at all the metros(5) 20,000 9,520,000
Yearly Rent expenses at Metros 1,200,000
SMS Cost@ 5 paise/sms 40,000
Hosting Charges/month 10,000
Hosting Charges/Year 120,000
Misc. Expenses/Year 200,000
Advertising Expenses 2,500,000
Total Expenditure 9,520,000

18. Revenue
SMS Application
Text Ads
No.of Leads in 1 year 60,000 120000
no. of cities 5 5
Price/ Lead 50 0.2
Sales Revenue for 6 months 15,000,000 120,000
Total Revenue from SMS App. 15,120,000
Website
Revenue/Month 40,000
Revenue/year 480,000
Total Revenue 15,600,000
EXPENDITURES
Sales IT Reviewers
YEAR 3
No. of Executive 25 7 6
Monthly Salary 12,000 37,000 24,000
Yearly Expenditure on Salary of SalesExecutives 3,600,000 3,108,000 1,728,000
Total Salary Paid 8,436,000
IT hardware
Monthly Rent expenses at all the metros(5) 35,000
Yearly Rent expenses at Metros 2,100,000
SMS Cost@ 5 paise/sms 40,000
Hosting Charges/month 10,000
Hosting Charges/Year 120,000
Misc. Expenses/Year 200,000
Advertising Expenses 500,000
Total Expenditure 11,396,000

19. Y1 Y2 Y3
Revenue
1,300,000 9,300,000 15,600,000
Variable Cost
SMS 10,000 40,000 40,000
Salary 2,832,000 5,460,000 8,436,000
IT hardware 800,000
Rent 180,000 1,200,000 2,100,000
Hosting Charges/Year
Misc. Expenses/Year
PROFIT ANALYSIS
120,000
200,000
120,000
200,000
120,000
200,000
Advertising Expenses 1,000,000 2,500,000 500,000
Fixed Cost 5,132,000 9,480,000 11,356,000
Total Cost 5,142,000 9,520,000 11,396,000
Net Profit -3,842,000 -220,000 4,204,000

20. BEP (YEAR-WISE)
18000000
16000000
14000000
12000000
10000000
Revenue
8000000
Total Cost
6000000
4000000
2000000
0
0 0.5 1 1.5 2 2.5 3 3.5

21. BEP
FORMULA- FIXED COST/ P.V RATIO
PV RATIO= CHANGE IN PROFIT/CHANGE IN SALES*100
PV RATIO= 4204000-(-220000)/15600000-9300000*100
=4424000/6300000*100
=70.22
B.E.P= 11356000/70.22
=161720.30
ASSUMPTIONS
1.For calculating PV ratio we have taken sales for the second and third year .
2.For calculating B.E.P ratio we have taken fixed cost for the third year.