2. TABLE OF CONTENTS
EXECUTIVE SUMMARY ........................................................................................................................................... 3
SECTORAL ANALYSIS ............................................................................................................................................. 5
FUNCTIONAL AREA ANALYSIS ............................................................................................................................ 6
CITY BASED SCENARIO .......................................................................................................................................... 7
WORK EXPERIENCE BASED ANALYSIS ............................................................................................................ 8
METHODOLOGY ....................................................................................................................................................... 9
ANNEXURE ....................................................................................................................................................... 10-12
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3. 3

4. SECTORAL ANALYSIS
Most industries which had forecasted a steady
hiring scenario in the beginning of the year, have
now started witnessing dipping hiring numbers.
Construction and Engineering sector has seen
the highest month on month dip with hiring
activity going down by 13% in Aug-12 when
compared to Jul-12.
Oil and Gas, BPO, Telecom and Auto Sector saw
recruitment levels dip within a range of 6% and
9% respectively over the same time period.
Both Software services and Insurance have seen about a 2% dip in hiring activity in Aug-12 over Jul-12. On a
positive note, Banking sector has seen 13% growth in recruitment activities over the last month probably
because of increased hiring in the Public Banks category.
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5. F UNCTIONAL A REA ANALYSIS
Mirroring hiring trends of the Banking sector the
demand for professionals in Banking saw
increased demand over the last one month with the
job index moving up by 20% in Aug-12 when
compared to Jul-12. At the other end of the
spectrum, the demand for Sales and ITES
professionals has dipped by 6% respectively
during the same time period. Professionals in
Project management have seen the highest
monthly dip in hiring numbers with the job speak index going down by 13% in Aug-12 over Jul-12.
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6. C ITY BASED HIRING SCENARIO
All top cities have seen lower hiring
numbers over the last one month, barring
Kolkata which has seen a 8% increase in
hiring levels. Delhi –NCR has seen a 4% dip
in the job speak index in Aug-12 when
compared to Jul-12 while Mumbai, Pune
and Chennai has seen their recruitment
activities go down by 2% respectively
during the same time period. Bengaluru and
Chennai maintained steady hiring levels
during the same time period.
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7. W ORK - EX BASED S CENARIO
The demand for professionals across experience levels have dipped by approximately 2% in Aug-12 when
compared to Jul-12. However, professionals with over 16 years plus experience have seen steady demand
during the same time period.
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8. METHODOLOGY
The Naukri Job Speak index from Feb’10 includes both online jobs as wells as jobs acquired from existing
clients by our tele-calling team. Although the tele-calling data is a relatively small component of the entire job
postings on Naukri, addition of the same to the index gives a more holistic picture of the Indian job market.
Therefore, the Job index which was till now based on the July 2008, has been realigned to take care of the
effect of the Jobs added by the tele-sales team.
On the basis of job listings added to the site every month, the data shows an increase or decrease in the index.
To calculate the index, job listings added to the site in July 2008 have been taken as 1000. The subsequent
months have been indexed with data of July 2008. The monthly report shows hiring trends across industry
sectors, geography and functional areas. There might be high volatility for certain fringe cases like smaller
cities, niche industries etc. owing to a small base, but more than 42000 clients using Naukri.com leads to high
reliability of the data.
Naukri Job Speak not only talks about sectors or cities but also about the total job movement on site. The
total jobs on site are defined as:
Total Jobs: Jobs Added + Jobs Refreshed
Where a refreshed job is any job that was posted earlier, however has been refreshed during the month and
therefore indicates that the position is still open.
Disclaimer
The data is only representative of the listings on Naukri.com. Our analytics team has used statistical
techniques to derive insights which might be useful for our users/stake holders/ audiences. There may be a
statistical margin of error
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9. ANNEXURE
Industry Sectors
Upward movement of the index as compared to the previous month
Dip in the index
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10. Functional Area
Upward movement of the index as compared to the previous month
Dip in the index
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11. Cities
Upward movement of the index as compared to the previous month
Dip in the index
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