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1. Sell Smarter and Engage to Win
with SAP® Cloud for Sales
SAP Cloud for Sales

2. CONNECT WITH US:
SAP.com/CloudForSales
SAP Cloud for Sales 1
Selling today is more complex than ever. You need to know your
customers’ unique challenges, their industry, what they like, and
how to help them achieve their business objectives.
To top it off, customers themselves are better informed, socially connected, and able to switch products, services, and vendors
more easily than ever before. And more important, they are now starting the buying cycle well before they are engaging with
salespeople. In fact, your customers are shutting you out for more than half of the sales cycle.
As a result, you’ve got a lot more on your plate to manage so you can grow revenues and run a profitable sales organization, such as:
• Setting up the right sales processes and having a complete view of what’s happening to target the right opportunities
• Enabling your teams to work together as a well-oiled machine, to shorten sales cycles and ensure revenue predictability
• Equipping your salespeople with tools they want to use, and help them sell more effectively
• Executing in real time to deliver a better customer experience and close more deals faster while keeping costs in check
• Effectively engaging your customers and delivering the right message at every stage of their journey
Meet today’s sales challenges head-on and win – with SAP® Cloud for Sales
To overcome these challenges, high-performing sales organizations are supercharging their sales forces with the SAP® Cloud for
Sales solution. Built to maximize sales productivity, it’s an easy-to-use cloud sales tool that goes beyond the traditional approach
to customer relationship management (CRM).
Your salespeople will love SAP Cloud for Sales because they can now close more deals faster by:
• Efficiently and
proactively engaging with each customer in a unique and personalized way
• Learning sales best practices through guided selling and social collaboration
• Easily keeping tabs on the competition
• Working more effectively with their sales teams and
internal experts
• Prospecting earlier in the buying cycle and engaging with
hard-to-find key contacts
• Spending less time on administrative tasks and more time
in front of customers
• Being productive in the office and on the road, and online
or offline
You’ll also be a fan of SAP Cloud for Sales because it:
• Gives you real-time visibility and predictability into your
business, and enables you to coach your team
• Can be quickly tailored to the changing needs of your
sales organization
• Is quick to implement and easy to manage
• Is more cost-effective than other cloud-based CRM software

3. CONNECT WITH US:
SAP.com/CloudForSales
SAP Cloud for Sales 2
SAP Cloud for Sales – Everything you need to sell smarter with a solution you’ll love to use
To have the agility and power to find answers, engage in meaningful customer conversations, and deliver the right impact every
time, salespeople need a new set of capabilities that enhance the selling process. Going beyond the traditional approach to sales
software, SAP Cloud for Sales maximizes sales effectiveness of your rock-star sales reps to engage and win customers like never
before.
Key Features
Account management and intelligence
Make fast account updates, get complete customer intelligence, and keep everyone in the loop so that you and your team can have
the right impact in every customer conversation. And quickly scan a business card from your mobile device to create a lead or
opportunity as soon as you get it.
Opportunity management and insights
Accelerate sales wins by rapidly tracking activities, collaborating with
internal teams, customers, and partners, submitting quotes and sales
orders in seconds, keeping tabs on the competition, and obtaining guided
selling materials specific to each deal.
Real-time actionable analytics
Track your performance in real time and proactively drive the right
opportunities to close while steering clear of unwanted surprises. Forecast
with ease, and perform what-if analysis to learn where to focus. With built-
in interactive dashboards, embedded reports with real-time content, and
advanced analysis tools, you’ll avoid end-of-quarter surprises.
Predictive analytics for next-generation customer engagement
Discover new leads and uncover new opportunities in existing accounts with real-time scoring. Quickly identify top account
influencers and bring them into the sales process. And combine the right mix of products, people, and partners to maximize the
chance of winning the deal.
E-mail and notes integration
Work more efficiently leveraging office productivity tools you
use every day. Integration with Microsoft Outlook, Google Gmail,
Lotus Notes, and even note-taking editors such as Evernote
means no double data entry, and key customer information and
notes stay automatically in sync.
Enterprise mobility
Make every interaction count anywhere and anytime with
seamless mobile support for iPhone, iPad, and Android devices.
Engage in real time with your customers, manage your activities,
and track your performance, even when you’re offline.

4. CONNECT WITH US:
SAP.com/CloudForSales
SAP Cloud for Sales 3
Productivity and personalization
Enable salespeople to personalize their
experience and get quick access to the
information they need with innovative
features such as tagging, flagging, in-line
editing, and the shelf (for quick access to
items to work on later), along with custom
fields, reports, and tiles.
Collaboration and social selling
Accelerate sales cycles by collaborating
effectively with your sales team, internal
experts, customers, and partners – all in the
context of your accounts and opportunities
with built-in integration to the SAP Jam™
social software platform for enterprise social
collaboration.
Turn every cold call into a warm introduction,
learn your customers’ key concerns, and
engage with them more personally though
social media.
Back-office integration and mash-ups
Get back-office information pushed to you in real time so that you no longer need to hunt for pricing, quotes, or other order-to-cash
information. With native integration to the SAP ERP and SAP CRM applications and business application mash-ups, SAP Cloud for Sales
helps ensure that you’re always effortlessly up to speed on your accounts.
Sales performance management
Turn sales strategy into action by guiding and coaching sellers on ways to increase revenue and exceed goals and objectives. Your
team can also sell faster and perform better with the right territory management, forecasting, and quota planning.
Cloud-based platform
Get up and running quickly and hassle-free with cloud-based delivery. Go easy on your budget with simple subscription pricing.
Industry functionality
Industry-specific functionality of SAP Cloud for Sales, such as for retail execution and design win registration, allows you to target
your approach to meet the unique needs of customers. Learn more about our specific capabilities not only across consumer
products and high tech but also in professional services, manufacturing, insurance, utilities, banking, and more.
Find out more
To learn more about SAP Cloud for Sales, please contact your SAP rep or visit us on the Web at www.SAP.com/CloudForSales.
SAP Cloud for Sales helps you and your team know your
customer so you can sell smarter and engage to win

5. About SAP SE
SAP is at the center of today’s technology revolution, developing innovations that not only help businesses run like never
before, but also improve the lives of people everywhere. As the market leader in enterprise application software, we
help companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop
to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight
more effectively to stay ahead of the competition.
SAP applications and services enable more than 263,000 customers to operate profitably, adapt continuously, and
grow sustainably.
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