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 The Name,

 User eXperience
                    usync. will always be about solving problems at the core.
History & Definition...
Elements of UX...
UXD Process ...
Interaction Patterns...
Future of UX...



                      usync. will always be about solving problems at the core.
Universe of User Experience




                    usync. will always be about solving problems at the core.
10 yrs ago...




                usync. will always be about solving problems at the core.
Today ...




            usync. will always be about solving problems at the core.
Experience...

 “If our Gods and hopes are nothing but
 scientific phenomena then let us admit
 it must be said that our love is scientific
 as well.”
 - In the ‘L'È ve future’ by Auguste Villiers de l'Isle-Adam




                                                                                                   René Descartes

                                                               usync. will always be about solving problems at the core.
Experience...




[Source : a scene in Matrix

                              usync. will always be about solving problems at the core.
Experience...




[Source : ‘인형사’ in Ghost In the Shell

                                        usync. will always be about solving problems at the core.
Trends?



                UED                               LED
  UI      UCD
                UXD                               LXD




                      usync. will always be about solving problems at the core.
But...
History first...



                   usync. will always be about solving problems at the core.
- the Eastman Kodak slogan in 1900




                                     usync. will always be about solving problems at the core.
History...

6~70s                          80s                  90s                 2000                                                2010




                                                              1996                                  2006
  1962          1970
                                                               P3                                   Asimo
 UNIMATE        Seiki




        1964                         1981                  1992                   2001                                   Web 2.0
        Mouse                         Star                CERN_G                   XP




                        1975                  1983                   1998                                          2007
                         DSC                 Dyna-Tac                MPMan                                        iPhone
                                                                             usync. will always be about solving problems at the core.
History...

6~70s                 80s                90s          2000                                              2010




        Product LED                      Market LED                          Socially LED
        Consumption                      Experience                              Network


    Tech Driven             People Driven                                   Value Driven
                                                                            Sense-making
    Products                Interface
                                                                            Open Innovation
    Hardware                Aesthetics
                                                                            Co-creation
    Functionality           Emotions



                                                         usync. will always be about solving problems at the core.
History...

  6~70s                                     80s                          90s                               2000                                                2010




           MMI & HMI                                       HCI                                     HCI                                       HCI
         Man                                      Human                                   Human                                    Human
         Machine                                  Computer                                Centered                                 Centered
         Interface                                Interface                               Interface                                Innovation
         &
         Human
         Machine
         Interface

                                                                                                              3                                           4
                             1                                        2
MMI was used early on in control room design for anything operated on or observed by an operator, e.g. dials, switches, knobs and gauges.
                                                                                                                usync. will always be about solving problems at the core.
Definition of HCI...

          “Human-Computer Interaction is a
          discipline concerned with the design,
          evaluation and implementation of
          interactive computing systems for
          human use and with the study of
          major phenomena surrounding them.
           - ACM/SIGCHI 1992



The human–computer interface can be described as the point of communication between the human user and the computer.
                                                                                                         usync. will always be about solving problems at the core.
Definition Again...



                      usync. will always be about solving problems at the core.
Interface & Interaction

             Humane




             Device


                      usync. will always be about solving problems at the core.
Interface & Interaction

             Humane




 Interface                      Interaction


             Device


                      usync. will always be about solving problems at the core.
Interface & Interaction

                                                             Humane




           Human                                       Man            People                             User




Also think about : the meaning of each term with history
                                                                               usync. will always be about solving problems at the core.
Interface & Interaction



             Humane

 Interface

             Device



                      usync. will always be about solving problems at the core.
Interface & Interaction

             Humane




                                Interaction


             Device


                      usync. will always be about solving problems at the core.
Relation Map




Information architecture – development of the process and/or information flow of the system
Usability - a qualitative attribute that assesses how easy user interfaces are to use. also refers to methods for improving ease-of-use during the design process.
                                                                                                                           usync. will always be about solving problems at the core.
User experience
 “ Most often abbreviated UX, but
 sometimes UE, is a term used to describe
 the overarching experience a person has
 as a result of their interactions with a
 particular product or service, its delivery,
 and related artifacts, according to their
 design.

                               usync. will always be about solving problems at the core.
Elements of UX




                 usync. will always be about solving problems at the core.
Success of Apple




                   usync. will always be about solving problems at the core.
Brand?




         usync. will always be about solving problems at the core.
Design & Feature?




                    usync. will always be about solving problems at the core.
User interface?




                  usync. will always be about solving problems at the core.
He said ‘Reinvent’...




                        usync. will always be about solving problems at the core.
usync. will always be about solving problems at the core.
usync. will always be about solving problems at the core.
User Experience!




                   usync. will always be about solving problems at the core.
User Experience!




                   usync. will always be about solving problems at the core.
User Experience

  Humane    Humane                   Humane




  Device    Device                     Device


                     usync. will always be about solving problems at the core.
Experience...
Can be measurable?



                     usync. will always be about solving problems at the core.
Semantic approach



                                                 IA




                         Peter Morville          UX Honeycomb
                                          usync. will always be about solving problems at the core.
Also see Jacob Nielsen
Definition...


                Affect


       useful       Usable

                         usync. will always be about solving problems at the core.
But...
Basic Principles first...



                        usync. will always be about solving problems at the core.
Design Principles...

                                                         Affordance
                  Mental Model
                                                                                           Simplicity
                                                 Redundancy                                                       Emotion
                                  Efficiency                                  Satisfaction
                                                              Accessibility
             Learnability                                                                                     Error tolerance
                                                  Metaphor
                                                                          Aesthetic
                           Labeling                                                                   Navigation
                                                     User Interface Mapping
                             Constraint
                                                                  Effectiveness
         Information Architecture                                                               Consistency

                                                                              Visibility
                                                    Helpfulness                                         Controllability

                                                                                       Attitude
                          Feedback
                                                       Intuitiveness                                            Joy of use
                                                                              Perceptibility
Also see : Usability principles (Nielsen 2001)
                                                                                           usync. will always be about solving problems at the core.
Design Principles...

                                                 Affordance



                                                               Mapping
                             Constraint




Also see : Usability principles (Nielsen 2001)
                                                              usync. will always be about solving problems at the core.
Affordance...




                                                  usync. will always be about solving problems at the core.
Also see Jacob Nielsen’s ‘perceived Affordance’
Affordance...




                usync. will always be about solving problems at the core.
Constraints...




                 usync. will always be about solving problems at the core.
Constraints...




                 usync. will always be about solving problems at the core.
Mapping...




             usync. will always be about solving problems at the core.
Mapping...




             usync. will always be about solving problems at the core.
The last...



              usync. will always be about solving problems at the core.
User Emotional Design : Affect




The last...



                     usync. will always be about solving problems at the core.
What we need More...



                   usync. will always be about solving problems at the core.
Apophenia...




see : Klaus Conrad, A Cognitive Approach to Situation Awareness: Theory and Application, 1958
                                                                                                usync. will always be about solving problems at the core.
Observation...




                 usync. will always be about solving problems at the core.
Observation again...




                       usync. will always be about solving problems at the core.
The Next will focus on...



                      usync. will always be about solving problems at the core.
Process & Methodology
    Determine Best Test           Conduct Usability Test                         Analysis Result



   Technical assessment        Heuristic Expert Evaluation                     Quantitative data


                                                                                Qualitative data
   Competitive analysis           Paper prototype tests


                                                                               Usability principle
Evaluate products/Services     High-fidelity prototype tests


 Existing process validation   Semi-structured interviews                        Problem coding


 New process development         Think Aloud protocols                           Prioritize Issues


   Process optimization                Card Sorting                          Iterative refinement


      Flow illustration          Focused user workshops


                                                               usync. will always be about solving problems at the core.
Our interface were [not] just a matter of
the optimal button placement and clicking sequence... ...


Joel Spolsky

                                       Thank you…
                                              usync. will always be about solving problems at the core.

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UX Seminar, Elements of UX Research

  • 1. Introduction(1/4) The Name, User eXperience usync. will always be about solving problems at the core.
  • 2. History & Definition... Elements of UX... UXD Process ... Interaction Patterns... Future of UX... usync. will always be about solving problems at the core.
  • 3. Universe of User Experience usync. will always be about solving problems at the core.
  • 4. 10 yrs ago... usync. will always be about solving problems at the core.
  • 5. Today ... usync. will always be about solving problems at the core.
  • 6. Experience... “If our Gods and hopes are nothing but scientific phenomena then let us admit it must be said that our love is scientific as well.” - In the ‘L'È ve future’ by Auguste Villiers de l'Isle-Adam René Descartes usync. will always be about solving problems at the core.
  • 7. Experience... [Source : a scene in Matrix usync. will always be about solving problems at the core.
  • 8. Experience... [Source : ‘인형사’ in Ghost In the Shell usync. will always be about solving problems at the core.
  • 9. Trends? UED LED UI UCD UXD LXD usync. will always be about solving problems at the core.
  • 10. But... History first... usync. will always be about solving problems at the core.
  • 11. - the Eastman Kodak slogan in 1900 usync. will always be about solving problems at the core.
  • 12. History... 6~70s 80s 90s 2000 2010 1996 2006 1962 1970 P3 Asimo UNIMATE Seiki 1964 1981 1992 2001 Web 2.0 Mouse Star CERN_G XP 1975 1983 1998 2007 DSC Dyna-Tac MPMan iPhone usync. will always be about solving problems at the core.
  • 13. History... 6~70s 80s 90s 2000 2010 Product LED Market LED Socially LED Consumption Experience Network Tech Driven People Driven Value Driven Sense-making Products Interface Open Innovation Hardware Aesthetics Co-creation Functionality Emotions usync. will always be about solving problems at the core.
  • 14. History... 6~70s 80s 90s 2000 2010 MMI & HMI HCI HCI HCI Man Human Human Human Machine Computer Centered Centered Interface Interface Interface Innovation & Human Machine Interface 3 4 1 2 MMI was used early on in control room design for anything operated on or observed by an operator, e.g. dials, switches, knobs and gauges. usync. will always be about solving problems at the core.
  • 15. Definition of HCI... “Human-Computer Interaction is a discipline concerned with the design, evaluation and implementation of interactive computing systems for human use and with the study of major phenomena surrounding them. - ACM/SIGCHI 1992 The human–computer interface can be described as the point of communication between the human user and the computer. usync. will always be about solving problems at the core.
  • 16. Definition Again... usync. will always be about solving problems at the core.
  • 17. Interface & Interaction Humane Device usync. will always be about solving problems at the core.
  • 18. Interface & Interaction Humane Interface Interaction Device usync. will always be about solving problems at the core.
  • 19. Interface & Interaction Humane Human Man People User Also think about : the meaning of each term with history usync. will always be about solving problems at the core.
  • 20. Interface & Interaction Humane Interface Device usync. will always be about solving problems at the core.
  • 21. Interface & Interaction Humane Interaction Device usync. will always be about solving problems at the core.
  • 22. Relation Map Information architecture – development of the process and/or information flow of the system Usability - a qualitative attribute that assesses how easy user interfaces are to use. also refers to methods for improving ease-of-use during the design process. usync. will always be about solving problems at the core.
  • 23. User experience “ Most often abbreviated UX, but sometimes UE, is a term used to describe the overarching experience a person has as a result of their interactions with a particular product or service, its delivery, and related artifacts, according to their design. usync. will always be about solving problems at the core.
  • 24. Elements of UX usync. will always be about solving problems at the core.
  • 25. Success of Apple usync. will always be about solving problems at the core.
  • 26. Brand? usync. will always be about solving problems at the core.
  • 27. Design & Feature? usync. will always be about solving problems at the core.
  • 28. User interface? usync. will always be about solving problems at the core.
  • 29. He said ‘Reinvent’... usync. will always be about solving problems at the core.
  • 30. usync. will always be about solving problems at the core.
  • 31. usync. will always be about solving problems at the core.
  • 32. User Experience! usync. will always be about solving problems at the core.
  • 33. User Experience! usync. will always be about solving problems at the core.
  • 34. User Experience Humane Humane Humane Device Device Device usync. will always be about solving problems at the core.
  • 35. Experience... Can be measurable? usync. will always be about solving problems at the core.
  • 36. Semantic approach IA Peter Morville UX Honeycomb usync. will always be about solving problems at the core. Also see Jacob Nielsen
  • 37. Definition... Affect useful Usable usync. will always be about solving problems at the core.
  • 38. But... Basic Principles first... usync. will always be about solving problems at the core.
  • 39. Design Principles... Affordance Mental Model Simplicity Redundancy Emotion Efficiency Satisfaction Accessibility Learnability Error tolerance Metaphor Aesthetic Labeling Navigation User Interface Mapping Constraint Effectiveness Information Architecture Consistency Visibility Helpfulness Controllability Attitude Feedback Intuitiveness Joy of use Perceptibility Also see : Usability principles (Nielsen 2001) usync. will always be about solving problems at the core.
  • 40. Design Principles... Affordance Mapping Constraint Also see : Usability principles (Nielsen 2001) usync. will always be about solving problems at the core.
  • 41. Affordance... usync. will always be about solving problems at the core. Also see Jacob Nielsen’s ‘perceived Affordance’
  • 42. Affordance... usync. will always be about solving problems at the core.
  • 43. Constraints... usync. will always be about solving problems at the core.
  • 44. Constraints... usync. will always be about solving problems at the core.
  • 45. Mapping... usync. will always be about solving problems at the core.
  • 46. Mapping... usync. will always be about solving problems at the core.
  • 47. The last... usync. will always be about solving problems at the core.
  • 48. User Emotional Design : Affect The last... usync. will always be about solving problems at the core.
  • 49. What we need More... usync. will always be about solving problems at the core.
  • 50. Apophenia... see : Klaus Conrad, A Cognitive Approach to Situation Awareness: Theory and Application, 1958 usync. will always be about solving problems at the core.
  • 51. Observation... usync. will always be about solving problems at the core.
  • 52. Observation again... usync. will always be about solving problems at the core.
  • 53. The Next will focus on... usync. will always be about solving problems at the core.
  • 54. Process & Methodology Determine Best Test Conduct Usability Test Analysis Result Technical assessment Heuristic Expert Evaluation Quantitative data Qualitative data Competitive analysis Paper prototype tests Usability principle Evaluate products/Services High-fidelity prototype tests Existing process validation Semi-structured interviews Problem coding New process development Think Aloud protocols Prioritize Issues Process optimization Card Sorting Iterative refinement Flow illustration Focused user workshops usync. will always be about solving problems at the core.
  • 55. Our interface were [not] just a matter of the optimal button placement and clicking sequence... ... Joel Spolsky Thank you… usync. will always be about solving problems at the core.