ITOPS AUTOMOTIVE Inc. is a South Korean automotive parts manufacturer established in 2011 with a vision to become a $100 million company through innovation in smart vehicle technology. The company produces active hood lift systems and other electronic components for vehicle safety and has grown its sales from $0.7 million in 2012 to a projected $102 million by 2020 through expanding production for major automakers. ITOPS maintains quality management systems, testing equipment, and patents to ensure product excellence.
2. CONTENTS
Company Profile
Mission / Vision / Core Values
History
Organization
Technology
Sales status & plan
Quality Management
Production line
Equipment & facility
Key customers & asset
2/19
3. 3/19
1. Company profile
Young & Creative Company, Hidden Future Champ!
ITOPS AUTOMOTIVE Inc.
KIM, Koohyun
37, Cheoldobangmulgwan-ro, Uiwang-si,
Gyeonggi-do, 437-718, S. Korea
700,000 USD
52
Dec. 7th, 2011
Automotive Parts (sensors, actuators, solenoids)
www.itops.co.kr / itops@itops.co.kr
Tel: +82-31-689-5407 Fax : +82-31-689-5415
Company name
Established
CEO
Capital
Location
Employee
Business Areas
Contact
Web / e-Mail
4. 2. Mission / Vision / Core Values
Vision Dynamic ITOPS 1000 (100million USD sales company with a dynamic growth)
We contribute to a safe and convenient automotive technology via
smart vehicle parts with a excellent technology and quality.Mission
Core Value
TRUST
SPEED
MASTER
ACTION
RELATIONSHIP
Speedy solution provider
Master in every field
A strong executive action
Trustworthy Partner
4/19
Rapport relationship for cooperation
5. 3. History
ITOPS AUTOMOTIVE is growing together with customer
ITOPS AUTOMOTIVE Inc.
5/19
12. ITOPS AUTOMOTIVE Inc. established2011
2012
06. AHLS first mass production started (Sorento and SantaFe)
04. ISO 9001 Certification
2013
11. Expansion of AHLS production (Genesis)
07. Registration of Corporate Affiliated R&D
03. Certified as a venture company
2014
2015
11. Active Hood production expended (Aslan, new Sorento, new Carnival)
09. ISO/TS 16949 Certification
06. Active Hood production expended (All new Tucson)
6. 4. Organization
Professional and efficient organizational operations of ensuring competitiveness.
[people]
Ranks
Executive G/Manager Manager
Assistant
manager
Staff Production Total
3 5 5 6 7 26 52
• Production
control &
Manufacturing
• Production
technology
• Production
support
• Domestic/
Oversea sales
• Purchasing/
Material
management
• Supply chain
management
• Financial
management
• Accounting /
Finance
• HR / Secretary
• Quality control
& Assurance
• Quality
Management
• Sensor design
• Electronic Control Unit
design
• Advanced technology
research
• Participation of Government
research project
• Mechanism design
- Actuator
- Solenoid
• Reliability Assessment
6/19
PRESIDENT & CEO
Kim, Koohyun
R&D Center
Lee, Dae Yub
Deputy Managing Director
Management Planning Dept.
Hong, Sung Wook
Deputy Managing Director
R&D Team 1 R&D Team 2 Quality Team
Production
Team
Sales&Purchasing
Team
Management
Support Team
roles
Executive Research Management Manufacture Total
3 11 12 26 52
7. 7/19
AHLS : Active Hood Lift System
AHLS System Configuration
[Pedestrian detection &
control unit]
[Pyrotechnic actuator]
The active hood lift system can reduce the head injury of pedestrian in a collision.
※ Record proven safety system decreases pedestrian fatal casualty over 78%
③Actuator operate
to lift up the hood
④Absorb collision
energy &
Protection
②Decision at ECU①1st collision
5. Technology
8. Mass production Vehicle SOP Mass Production SENSOR & ECU Actuator
Santa Fe (DM) ‘12.06 36,000
Assembly : PHA
Main parts : ITOPS
Mechanical type
Assembly : PHA
Main parts : ITOPS
Sorento (XM) ‘12.07 28,000
Genesis (DH) ‘13.12 33,000
All New Carnival(YP) ‘14.06 26,000
All New Sorento (UM) ‘14.09 76,000
Pyrotechnic type Assembly : ITOPS
Aslan (AG) ‘14.10 28,000
Tucson (TL) ‘15.05 147,000
CK / IK ‘17 36,000
TOTAL 410,000 Vehicles/Annual
<EURONCAP>
8/19
Mass production reference (Active Hood Lift System)
5-1. Technology
9. ① Inductive sensor type
- 2 axis sensing (X-Y)
- Robust against magnetic field
interference
- Reasonable price
[Inductive sensor module]
Sensor & ECU1
5-2. Technology
CANACTR
control
TCU
① Motor driven actuator
- Simplifying the structure
- No change in the existing
transmission
- price competitiveness
[SBW Actuator]
SBW Actuator2Electronic Lever SBW Actuator
9/19
Shift-by-Wire System
The device designed to improve vehicle transmission shift lever controls by electric signals with vehicle electronics which
has been previously controlled by mechanical wire and kinetic shift motion.
Emergency vehicles parking function is built to prepare many
situation like battery discharging. (lever move to P position)
1. OVERVIEW
10. Blocking the battery power supply
when the accident occurred to
prevent fire due to the high current
short circuit.
The device cut off the power
supply with the pyrotechnic device
which triggered by electrical signal
when vehicle occurs external
shocks (Airbag operation),
overcurrent (short circuit).
[Pyrotechnic Safety Switch]
Pyrotechnic Safety Switch2
PCB ASSY
(door latch/ Shift Lever)
- Apply a non-contact sensor
(HALL/INDUCTIVE)
Solenoids and actuators
- High-speed, high suction
power, water solenoid
- Stroke / force-tunable
The tailgate / Boot lid switch
- Waterproof and dustproof
- Ensuring repeat durability
OTHER PARTS3
Mounted on side of Tail gate and
prevent damage of passenger or
any object to be pinched by Tail
gate.
The change of resistance generated
when the conductive material of
the sensor contacted by the
external obstacle. → Send signal to
PSD/PTG ECU
APS(Anti Pinch Sensor)1
5-3. Technology
10/19
▣ Other electrical parts and sensor products
11. 5-4. Patent status
Technology patent status
Patent Field Title of patent Status Remark
Automotive safety
system
Lift device of active hood system Registered
Sensor & Control
module
The impulse sensing module sensor systems and active hood
system using the same
Registered
Non-contact type shift lever position sensing and control module Registered
The shift lever position sensing and control module Registered
Inductive sensor type position detection device Pending
Actuator
Pyrotechnic hood lifting modules and using the same car for
pedestrian protection
Registered
Pyrotechnic actuator for pedestrian protection Pending
Pyrotechnic hood lifting module automotive Pending
Solenoid Solenoid current delay device Pending
Sensor, Actuator Technology patent registered & pending
11/19
12. Enlarge domestic and overseas market sales in AHLS
Target automotive smart electronic parts mass production
Achieve sales 100 million USD by year 2020
Dynamic ITOPS 1000
12/19
0.00
20.00
40.00
60.00
80.00
100.00
120.00
'12 '13 '14 '15 '16 '17 '18 '19 '20
0.70
19.50
34.06
38.00
48.00
55.00
63.00
0.00 0.50
0.50
5.94
17.00
26.00
34.00
39.00
Electrical parts
AHLS
Sales transition and Plan
1.5 2.5
7.5
20
40
550
74
89
102
6. Sales status & plan
(Assume 1000 KRW = 1 USD)
(UNIT, Million USD)
13. 7. Quality Management
2
Securing design quality
Verified robust design based
on actual test
Intensify design review
Reliability Assessment &
Performance verification
3
Step-by-step parts quality
verification
Production process
management through
continuous improvement
Securing parts quality
4
Reinforce competence
Company-wide quality
awareness reform
Potential quality weakness
prevention activities
Quality Assurance
empowerment
1
Securing customer oriented
considering customer's
requirement as Top priority
realize customers satisfaction
based on perfect quality
Best Quality, Beyond Customer Satisfaction
Actualize customer satisfaction through best quality product
Quality
strategy
13/19
14. 7. Quality management
SQ-MARK follow-up
The internal audit
system
Keeping system
certificationQuality Status
Quality Systems Innovative activity
Customer Quality
Status
New model quality
securement
Claim analysis &
assessment
New model quality securement & activities for
claim reduction
’14 ’15
23
8
Process Quality
Status
Manufacturing/ product
audit
Daily quality meeting
Process improvement
status
Production process quality improvement activity
110
9
Thorough part
inspection
Enhanced reliability
verification
Periodic inspection
Parts quality status
Parts quality assurance activities
’’14 ’15
33
5
14/19
’14 ’15
[PPM][PPM]
[PPM]
15. 8. Production line
Fool PROOF Applied Main production process
Automated inspection equipment for
finished product
- conduct automated inspection for function,
missing and metamorphosis
- After performance test attach acceptable
finished product identification marks ☞ Barcode prints
Operates Clean room for production line &
finished product warehouse
- Constant temperature and humidity control facilities
& air shower installed
Building anti-static environment for manufacturing
electronic component
- Adopt Bench, Antistatic shoes and
workwear for static prevention
Managing cleanliness through operating clean
room in production line
2
Prevent in advance defects parts applying F/PROOF on each
stage of production process
1
15/19
16. 9. Equipment & facilities
High-Speed Cameras
Tension and Compression
Testing Machine
(Chamber piece / stand-alone)
Thermal Shock Test
Chamber
Temperature& Humidity
Chamber
Salt Spray Testing
Machine
3D Measuring
Machine
Painting Thickness
tester
Electronic Microscope
Tools
ITOPS possesses testing & measuring equipment to ensure
The best quality and product reliability.
16/19
18. Registered patents & quality certification from both public and private authorities
for excellent technology & The best quality assurance
18/19
11. Qualification & Certification