The document discusses the importance of image management for organizations. It defines corporate image as the perceived sum of an organization's objectives, plans, visual elements, verbal messages, and behaviors. Managing image is important to differentiate from competitors, build loyalty, and prosper in a changing global marketplace. The document outlines how Bharti Airtel, India's largest telecom company, has strategically managed its image over time through branding, positioning, segmentation, targeting, communication strategies, and corporate social responsibility initiatives.

1. IMAGE IS EVERYTHING

2. We all have one But few work to Project & Protect it

3. What is an Image ?

4. An image is a dynamic & profound affirmation of nature, culture & structure.

6. Its ‘walk the talk’ game Image is created by what we do & how we do it

7. Why managing an Image is so Important?

9. According to the Opinion Research Corporation (ORC)…

10. 97 percent of the respondents acknowledged that image accounts for a significant measure of the successes and failures of their organizations.

11. An Image integrates… MISSION VISION STRATEGY Constantly managed Sustained & Supported Thoroughly Planned VISION STRATEGY MISSION .

13. Image Audiences

15. Image Portrayal accurately reflect level of the organisation's commitment to quality, excellence and relationships with its various constituents encompasses company's products, services, management style, communications activities & actions around the world the perceived sum of the entire organization, objectives and plans CLEAR CONCISE CONCRETE For the target audience

19. So the mantra is…

20. Stand up with a happy, healthy face That reflects honesty, integrity, reliability & credibility

21. And as they say…

22. “ Watch your thoughts; they become words. Watch your words; they become actions. Watch your actions; they become habits. Watch your habits; they become character. Watch your character; it becomes your destiny.”

23. The Case Study

26. Product Offerings Broadband DTH services Mobility VAS Corporate services Brand Airtel

27. Core values 1 2 3 Performance Dynamism Leadership

29. Vision 2010 Targeted by top talent Loved by more customers Benchmarked by more businesses . By 2010 Airtel will be the most admired brand in India

38. Airtel Share

40. Image Communication Strategy Barriers break when people talk

44. Airtel ambassadors over the years

50. First Mover Advantage

59. Thank you & Express yourself By: Sunita Sharma MAMM II