PRESENTATION ON BUSINESS ENGLISH

1. Presented by-
M SARANYA
M KEERTHI LATA
MBA 2ND SEM.
GIACR COLLEGE,MBA DEPT.

2. What is Culture?
-the distinct ways that people, live
differently, classified and represented their
experiences and acted creatively.
What is non verbal communication?
-it is the process of communication
through sending and receiving wordless(mostly
visual)cues between people.

3.  Body movements-
-moving towards or away from a
person(desire to control the environment)
-nodding of head
 Touch
-in USA handshake is common for
strangers ,family or opposite gender where by
African Americans touch on greetings.
- Islamic and Hindus don’t touch with left
hand. To do so is a social insult.

4.  Eye contact
-in USA : indicates degree of attention or
interest, regulates interaction, communicates
emotion.
-African Americans: more contact while
talking & less while listening and it is vice versa
for Anglo Americans.
-Arabic cultures: believe it shows interest &
truthfulness of the other person
-Japan, Africa, Latin America: avoids to show
respect

5.  Postures
-bowing(criticized in US,shows rank in
japan)
-hands in pocket(disrespectful in Turkey)
-sitting with legs crossed(offensive in
Ghana, Turkey)
 Facial expressions
- Asian cultures supress facial expression
-Mediterranean(Arabic)cultures
exaggerate grief or sadness while most
American men hide sorrow or grief.

6.  Gestures
-pointing in USA index finger
in Germany little finger
in Japanese entire hand
-counting in Germany thumb=1
in Japan thumb=5
in Indonesia middle finger =1

7. As per the saying , ”ACTIONS
SPEAK LOUDER THAN WORDS”. Non-
verbal communication is specially significant
in intercultural situations.