Alibaba Group has grown from 18 employees in 1999 to over 26,000 employees globally in 2014. It started as an online business platform founded by Jack Ma out of his apartment and has become the world's largest online commerce company. Alibaba Group operates numerous platforms including Alibaba.com, Taobao Marketplace, and Tmall that enable global trade and commerce for businesses and consumers. Its mission is to level the playing field and enable small businesses to leverage technology and innovation to compete effectively globally.

1. SOURCE THE WORLD!
with Alibaba.com

2. Story of Alibaba
The largest online and mobile commerce company

3. Employees:
18
Office:
Jack
Ma’s
Hangzhou
apartment
1999

4. The Alibaba Group Story
In 16 years, Alibaba Group has become the largest online and mobile
commerce company in the world in terms of gross merchandise volume.

5. * In terms of gross merchandise volume in 2013, according to the IDC GMV Report
** Data as of June 30, 2014
Employees:
More
than
26,000**
Offices:
90
offices
in
mainland
China
and
19
offices
outside
mainland
China**
2014

6. Mission
To make it easy to do
business anywhere
We believe the Internet can level the
playing field by enabling small
enterprises to leverage innovation
and technology to grow and compete
more effectively in the domestic and
global economies.

7. Culture & Values
The Alibaba Culture is about
championing small businesses.
We operate an ecosystem where all
participants – consumers, merchants, third-
party service providers and others - have an
opportunity to prosper.
Our success and rapid growth is built on the
spirit of entrepreneurship, innovation, and an
unwavering focus on meeting the needs of
our customers.

8. 1999
2003
2004
2007
2008
2009
2010
2013
2014
Alibaba Group founded in
Jack Ma’s apartment;
Alibaba.com and 1688.com
(then Alibaba.com.cn)
launched
Key Milestones
Online shopping website
Taobao Marketplace
launched
Aliwangwang instant
messenger launched on
Taobao Marketplace; Our
related company Alipay
launched
Online marketing technology
platform Alimama launched;
Taobao Marketplace starts to
monetize
Brands and retail platform
Tmall.com launched to
complement Taobao
Marketplace
Alibaba Cloud Computing
founded in conjunction with
Alibaba Group’s 10th
anniversary celebration
Online group buying
marketplace Juhuasuan
and global consumer
marketplace AliExpress
launched; Mobile Taobao
App introduced
Mobile social
networking app
Laiwang launched
Alibaba Group listed
on the NYSE;
Alipay’s parent
company Ant
Financial Services
Group formally
established

9. Major Businesses
Tmall.com
Brands and retail platform
AliExpress
Global consumer marketplace
Alibaba.com
Global wholesale marketplace
1688.com
China wholesale marketplace
Taobao Marketplace
Online shopping destination
Alimama Online marketing services
Alibaba Cloud Computing Platform for internal and third-party use
Data Platform
Juhuasuan
Group buying marketplace
China Smart Logistics Logistics information system**
Alipay Payment services*
* Through contractual arrangements ** Our 48% owned affiliate

10. Alibaba Group Eco-System
Online
Travel
C2C
online
marketplace
Cloud
Compu5ng
and
data
management
Mobile
OS
B2C
online
shopping
pla=orm
Local
Services
Shopping
search
engine
Smart
TB
OS
Internet
Communica5ons
Domes5c
B2B
e-­‐commerce
pla=orm
Logis5cs
Global
Consumer
e-­‐marketplace
Global
B2B
e-­‐commerce
pla=orm
Group
shopping
pla=orm
Digital
Entertainment
Adver5sing
Network
Merchant
Services
Mobile
Applica5ons
Third-­‐party
payment
pla=orm
Logis5cs
Informa5on
Pla=orm
Online
marke5ng
technology

11. 11.11 Shopping Festival
• The 11.11 Shopping Festival began in 2009
with 27 merchant participants as an event for
Tmall.com merchants and consumers to raise
awareness of the value in online shopping.
• On November 11, 2014, our China and
international retail marketplaces generated a
GMV of RMB57.1billion (US$9.3 billion)
settled through Alipay within a 24-hour period.
• On the day, mobile GMV settled through Alipay
accounted for 42.6% of total GMV.
• 278.5 million logistics orders were generated.
* All 2014 11.11 Shopping Festival GMV and other figures are subject to final
auditing following conclusion of the event.

12. … and many more
* Data as of May 2014
Brands on Tmall

13. Alibaba Group Business Scale and Size
Notes:
(1) Unless otherwise indicated, all figures are specific to our China retail marketplaces for the 12 months ended June 30, 2014.
(2) Specific to our China retail marketplaces for the 12 months ended June 30, 2014.
(3) The sum of merchants on our (i) China retail marketplaces who paid fees and/or commissions to us in the 12 months ended June 30, 2014, plus (ii) wholesale marketplaces with current paid
memberships as of June 30, 2014.
(4) Includes registered countries and territories of (i) buyers that sent at least one inquiry to a seller on Alibaba.com and (ii) buyers that settled at least one transaction on AliExpress through Alipay, in each
case in the 12 months ended June 30, 2014.
Total GMV
US $296 billion (RMB 1,833 billion)
Mobile GMV
US$ 71 billion (RMB 442 billion)
Annual orders
14.5 billion
Packages generated (2)
6.1 billion
Annual active buyers
279 million
Annual active sellers
8.5 million
Paying customer relationships (3)
3.6 million+
Countries where buyers
are located (4)
190+

14. Introduction to
Alibaba.com
The largest B2B marketplace
for global trade

15. International Trade:
No Longer Just the Realm
of Big Corporations

16. In 16 years, Alibaba.com has developed an open
ecosystem, which not only bridge buyers and
suppliers but extend to other services from
partnerships in logistics, safe payment
solutions, trade financing and mobile solutions.

17. CHALLENGES SOLUTIONS
Alibaba.com enables small businesses
to overcome a number of barriers to international trade
• Global reach and 24 x 7 product showcase
• Highly efficient online marketing tools
• Low-cost communication tools
Limited capital and resources
• Robust global online company database
• Active trading community
• User forums / knowledge sharing
Lack of foreign market
knowledge / connections
• On- and offline partnerships (with tradeshow organizers, trade
associations, government bodies, big buyers, etc.)
• Education materials, seminars, etc.
Lack of confidence in doing
international trade

18. Alibaba.com is a global network
for buyers and suppliers of raw materials,
component parts and finished goods.

19. GLOBAL SUPPLIERS
• Companies of all sizes
• Entrepreneurs, e-retailers,
buying agents, MNCs, etc.
• Diverse end markets
GLOBAL BUYERS
• Typically SMEs engaged in
import / export business,
trade agents, wholesalers,
retailers, and manufacturing
companies
• 40+ industry categories
A global network for buyers and suppliers of raw
materials, component parts and finished goods.

20. Buying on Alibaba.com

21. Sourcing with Alibaba.com
Find Supplier Verify Supplier Order Inspection Ship
• Product Search
• AliSourcePro
• Wholesale
Checkout
• A&V Check
• Onsite Check
• Supplier
Assessment
• Trade Assurance
• e-Credit Line
• Inspection Service • Alibaba Logistics

22. Product
Search

23. AliSourcePro
A customized sourcing solution for buyers
How it works:
Buyer Submits
Buying Request
Accredited Suppliers
Submit Quotes
Alibaba.com
Screens Quotes
Buyer Receives
Pre-screened Quotes
Buyer Builds
Deal Online
þ 1 Request, 10 quotes
þ Verified Suppliers
þ Comparison to Transaction

24. Wholesale Low MOQs
The biggest online wholesale market of
Chinese products
How it works:
þ Low MOQs at wholesale prices
þ Fast online transactions
þ Full payment protection
Buyers Sources
Products
Buyer Orders
Online
Supplier Ships
Order
Buyer Confirms
Delivery
Buyer Leaves
Feedback
Buyer Pays
Escrow

25. Trade Assurance
Enabling buyers to trade with confidence
1. Search suppliers &
products with this icon
2. Order, sign contracts
and pay via
Alibaba.com
ü Payment safety:
Protection up to agreed Trade Assurance
Amount
ü Supplier adheres to contract for:
1. Shipment time
2. Agreed order quality requirements
þ 100% refund of the Trade Assurance amount for orders
not meeting agreed delivery or quality terms
þ Supplier performance feedback system allows buyers to
rate and review their experience
First, you need to:
Then,
Alibaba.com
ensures:

28. e-Credit Line
Open account transaction service
How it works:
þ Up to 300,000 credit limit
þ Low variable annual interest rates starting
at 6%
þ Get a quote in under five minutes
Confirm Supplier Submit Supplier
Information
Sign Contracts
Related to e-Credit Line
Shipment RepaymentSupplier Credit
Checks
Financing