Linepresentation-4ps-mkt

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4Ps of marketing on Line App

Marketing

What is LINE?
Product
“LINE” is a smartphone app which allows users to
enjoy free calls and messaging with other LINE
users, both nationally and internationally,
regardless of which mobile network provider they
are using.
Linecorp.com

Feature
Text Chat
Video Call
Audio Chat
Find friend
nearby
Sticker
Games
Official
Account
Sponsored
Sticker
LINE’s competitor

Price
• FREE! For normal user
• In-App Purchases

Price
• Corporate price
Official Account Official Home Sponsored Sticker

Price
MOON BROWN CONY JAMES
Spnocered stickers

Promotion
• Concept
– “More LINE Much Closer”
• Using Apps
• Advertisement

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Linepresentation-4ps-mkt

1. LINE APPLICATION

2. 4p’s of Marketing Group Members: Ahsan Ali(13-arid-1606) Qasim Naveed(13-arid-) Zeeshan Ahmed(13-arid- Balakh Sher(13-arid) Presented to Maam Sidra

3. MARKETING MIX (4Ps)

4. What is LINE? Product “LINE” is a smartphone app which allows users to enjoy free calls and messaging with other LINE users, both nationally and internationally, regardless of which mobile network provider they are using. Linecorp.com

5. 14’09/01 490 M+

9. Feature Text Chat Video Call Audio Chat Find friend nearby Sticker Games Official Account Sponsored Sticker LINE’s competitor

10. Product Family App Games

11. Price • FREE! For normal user • In-App Purchases

12. Price • Corporate price Official Account Official Home Sponsored Sticker

13. Price MOON BROWN CONY JAMES Spnocered stickers

14. Place www.LINE.me

15. Promotion • Concept – “More LINE Much Closer” • Using Apps • Advertisement

16. THANK YOU