Think you could be the next “Dunk in the Dark?” or afraid of being the next Chrysler scandal? Find out who’s doing it best, and what they’re doing that makes them stand out from the crowd. Learn what not to do to keep your fans coming back and protect your business reputation. You’ll hear about: - Demonstrated engaging social business practices that produce results - Horror stories of social media gone wrong - Online brand management - How to effectively interact with online consumers and build advocates

1. Social Media
And Biggest Losers.

2. Standing out from the Crowd
 Social practices that produce results
 Horror stories of social media gone wrong
 Online brand management
 Effective interaction
 Building advocates

3. Be insightful

4. Advertising
Consider who you are targeting
Is your ad social? Does it even need to be?
Branding vs. Advertising
Optimize for mobile and short attention spans

5. • More Page Likes
• Location
• More Comments
• Age
• More Shares
• New Users
• More Attendees
• Gender
• Interests
• Categories
• Connections
But I want
more….

6. Make them an offer
they can’t refuse
• Free, unless you promote it
• Only available on pages
with 100+ “Likes”
• Add a barcode to scan in
store
• Keep it simple
• Use great imaging

7. Gimme’ a Boost
• On average your posts are only
seen by 16% of your “like’rs”
• 70% of consumers trust their
friends brand recommendations
• Average FB fan is worth $174
• Images must be <20% text
• Limit three days
• Potential to double reach for
small investment

8. You Can Lead a
Horse to Water…
• Cross promotion
• Collaboration
• Directional Adoption
• Scripted Content
• Promotional Materials
• Standardization

9. What not to do…

10. Google Yourself
•
•
•
•
•
Proactive, not reactive
Be alert
Manage your profiles
Listen, learn, engage
Deliver on your promises

11. Bottom Line
 Do not underestimate the power of strategy
 Make sure everyone is on the same page,
literally
 Put the proper resources in place for success
 Compose guidelines, goals and
expectations
 Evaluate, measure, and review

12. @NikkiSunstrum
www.fb.com/nikki.sunstrum