Social Media 101 - Presented by Nicole Sunstrum Sponsored by Portland Michigan Main Street, MSU Extension and the MI-SBTDC.

1. Nicole Sunstrum
Social Media Specialist
Executive Branch Liaison
Michigan Economic Development Corporation

2. • The Social Revolution
• What are the most commonly used outlets?
• Why/How social media benefits your business
• Identifying and engage your online customer
• Building an online brand
• The Rules of Engagement

3. Internet-based applications that build on
the ideological and technological
foundations, which allow the creation
and exchange of user-generated
content.
Source: www.wikipedia.com

4. TRILLION State of the Internet:
1.9B # of people who use email globally
BILLION 294B average # of emails sent each day
107T # of emails sent in 2010
MILLION 255M websites worldwide, 21.4M created
last year alone
2Billion users across the globe, 14% increase
Each year… 800B registered users on Facebook
~200B Twitter users, 25B sent in the last year
Every day… 2B videos are watched on YouTube each
day
35 hours of video are uploaded each
Per minute… minute
36B photos added to Facebook in 2010
In the last second…

5. TRILLION
BILLION
MILLION
Each year…
Every day…
Per minute…
In the last second…

7. • What is the top reason we are investing in
social media?
• What are your goals for social media?
• What additional value are you offering?

8.  Get started  www.facebook.com/pages
 Identify Yourself  Store hours, info, staff
 Target  Spread the word! Rubber
stamps, flyers, postcards,
bag stuffers, receipts
 Be unique  Vanity URL, branded
welcome page

9.  Start simple
 Shared stories
 Mentions and collaboration
 Support promotional efforts
across multiple channels
 Create a buzz….decorate for
season
 Social plug-ins
 Facebook advertisements

11. • Photos, Videos, Questions, Polls, etc.
• Gift registries, holiday countdowns, pricing alerts, store
events and exclusive promotions via social media
• Update consumers about local events, extended store
hours, price changes
• Friday Fun Facts, Deal of the Week, Wacky Wednesday
Contest, Logo usage and Foursquare
• Take the time to analyze critical response patterns and
build your social posts accordingly.

12. Schedule, monitor, reply.

13.  Policy
 Site creation
 Style, images, content, disclaimers
 There is no expectation of privacy
 Confidential information, defamatory or
derogatory postings
 Reinforce proper usage, activities,
professionalism, no advertising

14.  Follow their company
 Add them to a Twitter fav’s list
 Share their Facebook Posts and RT them
 Find their blog, comment, share and
tweet it
 Create a buzz….Hashtags
 Show your expertise…Klout