Todays Small Business digital magazine - Premier Issue

SmallBusiness
Today’s

TODAY’S SMALL BUSINESS

SuperiorBMS.com/tsbmag

Issue 01 - Fall 2013

TSB

November/December 2013

PRESENTED BY SUPERIOR BMS

OUR PREMIER ISSUE

News To Help Your Small Business Success

37
pages

OF QUALITY CONTENT

FOR YOUR BUSINESS!

*
Tech Love!
Gifts &
Gadgets
pg 12
-----------

SOCIAL
STRATEGY
Effectively Using Facebook For Your Online
Business Marketing Strategy

Pg 09

Time To Get

FOUND
Your PR Strategy

Pg 20

Is Your SEO
Company

Write That

What To Look For

Publishing on Amazon

STEALING YOUR $$$
Pg 28

book!
Pg 18

PAGE

1

Nov/Dec 2013 - Issue 01
Always Free - Always Online

Contents

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THE EFFICIENT ENTREPRENEUR
Great Tips To Getting More Done

BRANDING 101

B.Y.O.D.

How to effectively Brand Your Biz

GOOGLE PLUS

12

DROP IT & DRIVE
Safety Beyond Policy

22

YOUR TOOLBOX
Boost Your Productivity Now!

12
PR WITH PURPOSE

Why You Should To Be Using It

2012

10

Complications in Healthcare

05

* --ove!
Tech L &
Gifts s
d nt
Ga-5 gee
2 Ju
--------

It’s Time To Be Found!

32
PRINTING COSTS
You Paid HOW MUCH?

16
YOUR HEALTH

34

Prioritizing Your Health & Fitness
While Running Your Business

SUCCEED...

Ever Wonder Why Some Do?
PAGE

2

24

20

08

pages

Full of useful

small biz
content!

TSB

“Great content for
the solopreneur, new
business owner, and
WAHMs everywhere.”

OUTSOURCING GUTCHECK



TSB

BY SUPERIOR BMS

WELCOME
Thank you for checking out the
premier issue of Today’s Small
Business, a bi-monthly magazine
dedicated to YOU, the small
business owner.

IS YOUR SEO COMPANY STEALING YOUR MONEY?

It is the intention of the editor to
bring you information which you
can apply to your business the
minute you finish the article.
Please have a look to the left to
see what we have to offer you in
this issue.

DISCLAIMER

The views expressed in the articles
presented in this magazine are those
of the Authors. They are not the views
of the publisher. The publisher is not
responsible for the opinions, statements
or remarks made by the Authors.

28

Please forward all comment to:
tsbmagazineonline@gmail.com
PUBLISHER

Superior Business Management
Solutions LLC
EDITOR

Deirdre Baker
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tsbmagazineonline@gmail.com or call
888-247-5183 x704
THIS MONT’S CONTRIBUTORS

Jeff Bickley, Walid Moustafa, Amanda
Steadman, Donna Cravotta, Josh
Hofmann, Juliette Schmerler, Deirdre
Baker, Pamela Jacob, Joel George,
Harshajyoti Das, Soozy Miller, Karen
Bowman, Munmi Sarma, Carol Dodsley
PAGE
Thank You!

3

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Editor

The

“The greatest good you
can do for another is
not just to share your
riches but to reveal to
him his own.”
~Benjamin Disraeli

Corner

Welcome to the premier issue of Today’s Small
Business Magazine, presented by Superior Business
Management Solutions LLC.

Always

grateful
paying it forward!

My name is Deirdre Baker and I am the Editor for this
brand new digital magazine; created exclusively for Entrepreneurs, Small Business Owners, Solopreneurs,
WAHMs and anyone and everyone interested in business and marketing.
It is my goal to bring you news, information, tips and tools that will help you and your business find success and
explore new opportunities to market and grow in the fast paced and every-changing online environment. In
this and all future issues of TSB Magazine, I will be bringing you information that will both inform and inspire
you as you navigate the small business landscape. It is my hope that you will always find something in each
issue which you can immediately apply to your business.
Our content is created by micro and small business owners just like you who are “in it to win it” and want to
share their valuable insight and lessons learned. I strongly believe that the best information comes from those
who are experts in their fields and have real-world experience to share...and that includes me too! I want to
help your business succeed and flourish and will dabble in tools, tips and gear which you can use to become
more productive or get an edge over the competition.
TSB Magazine is published every other month in digital form only. You can find the latest issues online at
http://issuu.com/todayssmallbusinessmag or you may subscribe and have each new edition of Today’s Small
Business Magazine delivered fresh to your email once it is published.
To subscribe now, please visit: http://SuperiorBMS.com/subscribe
I welcome all comments and suggestions you might have to improve Today’s Small Business and make it the
go to publication for your business. I also welcome you to contribute and share your own experiences to our
readers.
If you are interested in writing for an upcoming issue, please email me at TSBOnlineMagazine@gmail.com and
let’s get acquainted.

Deirdre
My Best,

PAGE

4



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New Business Branding 101
How to effectively brand your business, and get it right from the beginning.
BY Jeff Bickley

Lots has changed since the days when branding was simply a
means of denoting the ownership of cattle. Today, branding
is a multi-billion dollar industry generating huge revenue for
businesses that get it right, and certain demise for those who
don’t. So what goes into making a successful brand, and why is
important to get it right from the beginning?
It’s important to understand that branding is much more than
a pretty logo and nice slogan. As important as those things are,
they are simply a representation of the company behind them.
Consider Carolyn Davidson. Her name might not ring a bell to
you, but she was the creative force behind one of the most iconic
logos in history. In 1971, she was paid a whopping $35 by Nike
for developing the “swoosh” we’re all familiar with today. Clearly,
it wasn’t graphic design element that has established Nike’s
infamy. It’s what’s behind the swoosh that has made it what it is.
If you’re launching a new business, it’s important you take steps
to develop your company’s identity first. This is a much more
involved process than simply hiring a graphic designer and
choosing from a selection of mockup logos. Unfortunately, many
businesses hastily skip past this important step, and end up
failing as a result.
So where do you begin? Probably not where you think. Before
developing your own corporate identity, spend some time
reading from other successful business owners that have gone
before you. For less than $15, you can learn from some of the
greatest business minds in the world.
If your company has multiple officers, you’ll want to involve each
of them in this part of the process. Begin by compiling a list of
respected and historic books on leadership and business culture.

If you’re launching a new
business, it’s important
you take steps to
develop your company’s
identity first.

Then, divide the list and assign reading to your leadership team.
This will allow you to cover much more ground than you could on
your own. As you’re reading, take note of what values resonate
with you. Which philosophies do you want to become an integral
part of your company’s identity?
Once you’ve done your homework, it’s time to roll up your
sleeves and get to work.
The best way to do this is to begin with a brainstorm session.
Take out a few pads of post-it notes, a sharpie, and notes from
your reading. Start by asking your officers to tell you the most
valuable things they’ve learned. In a few words, summarize
their thoughts on your sticky-notes and plaster them on a wall
or whiteboard. Go around the room until you’ve mined every
nugget of golden goodness. Try to come up with at least 25
notes.
Next, come up with as many adjectives to describe your
company’s personality as possible. Are you conservative or
progressive? Funny and playful or serious? Predictable or
surprising? These are just a few examples to get you thinking,
but write down as many as you can that communicate how you
want your employees and customers to perceive you. If you get
stuck, you can consult a list of professional business adjectives,
however, you should mine your mental database first as these
will align more naturally the vision you have for your business.
After posting everything you can about your company’s
personality, write down some ways that you will champion and
empower your employees. What negative experiences have
continued on page 34

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Marketing Tips for the Network Marketers
Written by Carrie Strimel

O

ver the last 20 years,
the role and perspective
of network marketing has
changed drastically. We are
no longer promoting pushy,
overbearing, and intrusive
sales tactics in order to make
money. Some of you may
remember a time when a
person would receive a knock
at the door from a vacuum
salesman pushing his way
in for a demonstration and
asking if they have a stained
rug that requires spot
remover. Fortunately, network
marketing has left that era
and embraced an entirely
new mindset. We now place a
greater emphasis on building
personal relationships to
strengthen our network
marketing businesses.

In network marketing, you
want to get to know people
on a personal level. Ask
where they are from, about
their family, their likes and
dislikes. From these casual
conversations, highlight
certain key topics that could
lead to a dialogue later on.
For example, maybe in your
first encounter with someone
they mention an upcoming
vacation or a milestone for
their child. As Laura Wells,
President of the Heart Link
Network, states “When
relationships are created,
business flows naturally.” As
a network marketer of the
PAGE
21st century, always take

6

the time to find ways
to make a genuine
connection with those
you meet.
Sometimes the most
challenging part of
network marketing is
not what one says to a
person after meeting
them, but finding new
people to meet. Social
media has created a
very accessible platform
for marketers to meet
and connect. Many
fail to understand
that it is even more
crucial to establish
an interpersonal
connection with others
while online. In some
cases, marketers
might be so anxious
and excited to share
about the business
or opportunity that
they dominate the
conversation. Also,
seasoned marketers
understand that each
social media platform

has a different targeted
market that they wish to
attract and how to adapt
to each model. However,
to be truly successful in
the Network Marketing
industry, you need
to step outside these
online methods and
attend vendor events
and advertise in your
surrounding areas.
There are some very
budget-friendly ideas
that have been quite
successful for others.
The first one is to be
“branded” any time you
are in a public setting.
Simply wear a t-shirt
or item from your
company. Remember,
people are much more
likely to purchase
items or services from
those who are clearly
passionate about the
things they promote.
Also, savvy marketers
will leave their business
cards after a night


with friends and family. A person in
this industry can never be sure when or
where their “game changing” lead will
be. Additionally, they may randomly
place their business cards throughout
the greeting card and magazine
sections, as well as at the checkout
lane. Furthermore, a serious marketing
professional should never leave home
without documentation describing their
product or service. If the marketer is in
a product-based company, instead of
giving out samples which can prove to be
costly over time, carry several trial size
lotions in your bag. If someone expresses
interest, the marketer can let them test
a little without losing the entire bottle to
just one potential client.
Finding local marketing groups to
network with is a great way to share your
business and learn from others. Even
though many of these groups do require
a monthly or yearly fee, they can be very
beneficial in building a business. If one is
at a complete loss as to where to search,
I would strongly recommend finding
an area Heart Link Network. The leader
will be able to provide all of the tools and
training one would need to become a
successful leader in this industry.
Using these avenues in addition to hard
work, determination, and patience
will, no doubt, reap massive benefits in
the future. Many in this industry fail
to understand that everyone has the
ability to achieve ultimate success, but it
takes time. A marketer must commit to
months, and even years, of promotion;
gathering new leads, and learning new
tactics and techniques. Anyone new
to the network marketing industry can
expect ups and downs. It is important
during the slow times to have a powerful
and intelligent leader who will help
motivate, inspire, and encourage you
through the rough times. Every marketer
should understand that they hold the


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ability, strength, and creativity to alter the
course of life, not only for themselves but
for others as well. Remember, network
marketers are extraordinary people with
incredible circumstances, doing amazing
things every day.

Carrie Strimel has been involved in
very successful entrepreneurial
opportunities and part of Network
Marketing Industry
for 18 years. Carrie
is also a Solavei Social Thousandaire and
Co-Leader of the Allen, TX Chapter of the
Heart Link Network.
MineIsFree.com

PAGE

7

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Prioritizing Your Health & Fitness
While Running Your Business
I understand the amount of time that goes into your business
as an entrepreneur. A few years ago when I left the big gyms
to work independently as a personal trainer, I experienced that
firsthand. I was working in Chicago training clients at their
private gyms. Traveling from place to place was not an easy task.
I ditched my car for public transportation in order to save money
on parking garage fees in the downtown area which are steep. I
was out pretty much all day, with big gaps at times in-between
clients. Needless to say, by the end of my day I was exhausted!
This was the price I had to pay. I couldn’t afford to open my own
facility and part of the attraction of my service was that I came
to my clients, opening up a facility and having clients come to me
would have been an entirely different beast.
Those long days took their toll (especially during the winter
months). When I got home, all I wanted to do was slide into
bed to get ready for the next day. After some time, all this
“dedication” to my business made me neglect my own health. As
a personal trainer working at a gym, I worked out at least 5 times
a week and prepared my meals. Now, I was working out perhaps
2 times a week, and food wise, I was at the mercy of whatever I
could find on the road. So all the things I preached to my clients
about prioritizing time for their workouts, eating well, finding
time de-stress and FIND BALANCE, I myself was not putting into
practice.
As I considered my hypocrisy I just brushed it off as: that’s just
part of the “hustle” of being an entrepreneur. Deep down though, I
knew I was in the wrong, and I knew that I couldn’t honestly try
to persuade my clients to prioritize their health if I was failing
to achieve it in my own life. This decision I made to prioritize my
clients over myself had its effects; my muscle mass decreased,
my metabolism slowed down, my energy levels burned out
along with my immune system, my physical appearance wasn’t
the same, and that was the biggest blow because it affected my
CONFIDENCE.
So… I got selfish! I began to take care of me by prioritizing my
health and fitness above my business because (if we’re honest) if
you don’t have your health… YOU HAVE NO BUSINESS!
I began scheduling my day around my workouts (after all) as
entrepreneurs the whole point is that we’re our own bosses, we

by Joel
George

set our own schedule!
That was the big step I had to take, what steps are you willing to
take to maintain or improve your health? Truthfully, being “too
busy” is a majority of the time just an excuse to excuse ourselves
from having to do something we don’t want to.

As a business consultant, the greatest effect I can have on
a client’s business is improving their wellness. First thing I
target?... Their sleep patterns. Then, hydration levels. Followed
by, their eating habits. Once we have these down and their
energy levels are where they need to be THEN we incorporate
workouts. By the end you have an individual who’s in much more
control, balanced and (once all these factors come together and
they begin to look better) CONFIDENT (which is my intended
ultimate goal.)
I truly believe there’s a direct connection between the health
of a business and the health of the entrepreneur leading that
business. If your health is vibrant and strong your business will
be vibrant and strong!
Things to start today:
Don’t allow yourself to not get enough sleep. Sleep is
instrumental in your body’s physiology. Cheat on your sleep and
your hormone levels will pay the price along with your immune
Continued on Page 13

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8



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SOCIALSTRATEGY

Effectively Using Facebook For Your Online Business Marketing Strategy
There are two schools of thought when businesses think about
using Facebook – one is “I will just build a page, and they will
come, no not really that is only ½ of the equation. These businesses start off earnestly with great excitement but soon
become frustrated because they are not getting the returns they
want or need. Then there are business owners who think Face
book is a waste of time and resources. They think they have to
spend hours to stay ahead of the fray, and it is just not worth it.
Both groups are wrong – Facebook is an important business
tool and when you learn the tips, tricks and techniques, there is
nothing like it.
The number-one mistake businesses make on Facebook: Building as personal page and using it as a business page.
I started Facebook when it was still a new form of media, and I
made the same mistake. After intense study and taking classes
on profiting from Facebook every single professional in the field
says, “Build a business page, do not use a personal page for
business” and here is why.

By Pamela Jacob

Did you know Facebook is still growing after years of existence?
37% growth in 2011, 1 in six people (on the planet) are using
Facebook; that is over 800 million people. If your target market’s
age is 35+ that demographic is growing rapidly, this age group is
now over 30% of the entire Facebook user base (as of 2011).
Harnessing the power of Facebook is learned through knowledge. It is important to become aware of the best techniques
through reading and taking classes. Start with asking yourself
what you want to achieve? What are your goals in the coming
year, gaining exposure, building your brand, selling products or
services? How about all the above…
I am constantly amazed at how much really valuable information
is available through searches on the web. Why not start educating yourself on how to use Facebook the right way?
Without a doubt, you need to be on Facebook. I don’t care what
markets you are in your clients are one Facebook. Why not tap
this valuable resource!

Why you don’t want to use personal pages for your business:
Allows only 5000 followers
Accessed by family and friends it is hard to maintain a professional appearance.
When Aunt Sue starts ranting and raving about her political
views, it could turn some potential clients off. You get the point.
Using a personal page for business is against Facebook’s
“Terms of Use” and can be shut down by Facebook.

A Business Page
Allows you to brand your business through use of your logo and
customized cover photo.
You can create unique tabs or landing pages that are extremely
valuable when used properly.

Pamela Jacob is the owner of Artista Design she
has been in business for 15 yrs. Pamela specializes
in helping small and new
businesses by giving them
the tools they need to
become a leader in their
industry, through graphic
design, website development, social media,
consulting, branding and
marketing.

Business pages are indexed by Google. Anything you post on
your page can be found by people doing Google’s searches.
As an added bonus when you link from your business page to
your website you are increasing the chances of achieving a
higher ranking within Google.

PAGE

9

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at work. Instead of focusing on 10 different things such as managing
office conflicts, product design, resolving employee disputes etc., you

5 NOTORIOUS SECRETS O

AN EFFICIENT ENTREPREN
can focus on something which is more significant for your company’s
growth.
It’s 2013 and there’s a software for almost any task. If there isn’t, it’s
not tough to build one.

2

Exploit Your Strength

“If you cannot do great things, do small
things in a great way.”- Napoleon Hill
The most productive entrepreneurs focus on their strengths and
implement them to the best of their abilities; it enables them to have
an unfair advantage over their competitors.
It takes a lot of effort and energy to fix your follies or work on our
weaknesses. A smart guy will hire a team of individuals who possess
the qualities he doesn’t. You only need to be good at one particular
thing to achieve greatness. Let’s say, if you are good at closing sales,
try to be a Sales Ninja.

By Harshajyoti Das
An ‘Efficient Entrepreneur’ is someone who enjoys the luxury of
running a comfortable business, while others still strive to make both
ends meet. An efficient entrepreneur is smart, impertinent, bold, and
diligent, all at the same time.
In this article, we will talk about some of the most notorious secrets
of an efficient entrepreneur, that have helped them succeed in their
business..

1

Eliminate, Automate and Outsource

I remember a quote from Timothy Ferriss, the Author of 4-Hour
Workweek. He quoted, “Never automate something that can be
eliminated, and never delegate something that can be automated or
streamlined. Otherwise, you waste someone else’s time instead of
your own, which now wastes your hard-earned cash. How’s that for
incentive to be effective and efficient?”
It doesn’t mean you are evading your responsibilities. You only have
24 hrs., and it’s in your best interest to get more things done within
PAGE
that period. ‘Automation, Outsourcing, Delegating, and
Eliminating’ is a mind boggling way to get more productive

10

Be so good that nobody can compete with you when it comes to that
1 thing where you are good at. You have it within you, just hone your
abilities to get an edge over your competitors.

3

Look at Failures as Opportunities

“I have not failed. I’ve just found 10,000
ways that won’t work.”- Thomas Edison
Thomas Edison is arguably right. You can fail a thousand times but
you only need to get it right just once. The sooner you fail, the sooner
you will succeed. It’s not my word but the word of all the billionaires
in this world. They are so determined to succeed that they see each of
their failures as great opportunities that takes them one step closer
to their goal.
As I said earlier, you just need to get it right just once.

4

The Race Against Time

What separates a rock-star entrepreneur from a normal guy is that


he races against time. Time is money for any businessman.
We already know that we need to fail first in order to succeed but,
we have very limited time to achieve
it. As stated above, you need to
Eliminate, Automate, Outsource,
Delegate and Prioritize all your
work.

OF
NEUR
5

If you accomplish more things within
a short period of time, you will have
more time to experiment and fail.

Try the Impossible

Mark Twain, once said that you would be more disappointed by things
you haven’t done than by the things you did. Efficient entrepreneurs
will break that invisible fence and force themselves to cross their
limitations.
Once you try the impossible, it becomes quite easy to try the obvious.
We run most of our lives thinking about a million ‘if’s’ and ‘but’s’. You
can’t strive for greatness if you are too scared to undertake risks.
Steve Jobs rightly said, that when you know you are going to die one
day, you can’t fool yourself to think that you have something to lose.
You are already naked. You have nothing to lose but to achieve greatness once you break that invisible fence.

“When you cease to
dream you cease to live.”
- Malcolm Forbes
You can be just a normal guy with average IQ but if you are good at
what you do, you will succeed. What separates an efficient Entrepreneur from the rest is that he overcomes his Procrastination. All you
need is to ‘JUST DO IT’. Nobody has won a battle without fighting.
And you can’t do any of it without actually having faith. Not just your
faith in God, but also in yourself. If you think you can do it, no force in
this universe is strong enough to hold you back.

Harshajyoti Das is the CEO at Munmi IT Solutions LLP, a company that helps small businesses
with SEO, Social Media marketing, and Web
Automation. He also gives Start-up and business
advices on his blog,

FireYourMentor.com



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Solopreneur

Toolbox

You are a singular sensation. Taking the reins of your
business on your own, doing everything from answering
the phone to marketing your business. Every solopreneur knows this is no easy task and requires making the
best use of the limited hours in each day.
To help you out we offer you these great tools to automate and streamline your business operations, both
online and off.

CLOUD ACCOUNTING FOR YOUR BUSINESS
Though Intuit has
traditionally been
the go to software
for small business
accounting, the
new kid on the
block, FreshBooks
has some really great offerings for the solopreneur,
especially if you are just starting out.
Freshbooks offers all the services a soloprenuer may
need including invoicing, time tracking and accounting, all in a very easy to use interface. They have a
few pricing levels available starting at under $20 per
month plus a FREE version which is ideal for those
who are just getting started and have a limited client
base.
The software is could based which means you have
access to your account no matter where you log in
and their iPhone and Android apps make it possible
to access from anywhere. Create invoices from your
car, check payments while shopping, or record a lunch
expense while out with a client.
Check them out at FreshBook.com for more information on pricing packages and to take their online tour.
With Cloud Accounting from FreshBooks in your
Soloprensur Toolbox, you are sure to streamline the
annoying accounting process and make your business
run more fiscally sound.
Have a great tool you love? Share it with us and you
might see it in an upcoming issue of TSB.

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11

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B.Y.O.D.

The Complications of BYOD in Healthcare by Soozy G. Miller
Imagine you’ve just been in a car accident and you’re in a lot of
pain. The medics put you in the ambulance and ….
Scenario A: The medic writes down your information on a form
on a clipboard. When you get to the hospital, the ER doctor takes
that clipboard, briefly reads it and hands it to one nurse, who goes
down the hall to input the information into the hospital computer
system, because you have to be entered into the hospital
system to be admitted. Another nurse administers generic pain
medication. Instead of waiting for the paperwork, the doctor
sneaks away to treat another patient until the nurse comes back
with your printout so the doctor can begin to figure out the next
step.

the risks associated with portable
devices, IT maintenance costs and
security issues plus the sensitive
nature of a person’s medical history, well,
the medical world has now entered a
whole new realm of complicated.
BYOD could save hospitals a lot of money
on hardware and IT resources. Employees
prefer to use their own customized
devices and that lightens IT’s load because
then IT doesn’t get a phone call for every
trivial issue (“Why can’t I print?” “How do
I save this?”). However, EMT workers and
hospital nightshift employees have down
time, and during that down time they
tend to use these devices for other, non
work-related activities. Some download
questionable apps. Some download porn.

Scenario B: The medic in the ambulance has a
mobile device and uses a pre-installed app to touch
answers to questions about you on the way to the
hospital. Once s/he enters your name into the app,
your whole medical history including allergies and
current medications comes up and syncs with the
information s/he put in. One final touch at the end
ensures all the information is automatically saved
and transferred to the hospital computer system.
But they don’t have to worry about the hospital
computers right away because the medic simply
hands the device to the ER doctor and the doctor
has all the information s/he needs right there to
diagnose and treat your pain.
Scenario B seems like the better option, right? It
saves both time and personnel issues. A portable
device such as a laptop, Smartphone, iPad or tablet
here could make the difference between life and
death.
In reality, of course, the issue is not that simple. Though many in
the Healthcare IT field believe BYOD (Bring Your Own Device) is
the future of medicine, BYOD brings some very serious security
and financial issues to the table. Organizations and companies in
the field of medicine are already grappling with shortages of staff,
budget cuts, the influence of the strong pharmaceutical industry,
Healthcare regulations, Patients Rights legislation and HIPAA
(Health Insurance Portability and Accountability Act). If you add
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12

Every time an employee uses that device
for something not related to the hospital
and then connects to the hospital’s
cloud/server, the hospital runs the risk
of bringing a virus into the system or
compromising patient data in another way.
To find a compromise, some organizations



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have started to institute PYOD
(Purchase Your Own Device), which
allows employees to purchase bigdiscount devices from a vetted list.
These devices can have pre-installed
virus protectors, pre-approved apps,
app filters, etc. But, again, to provide
and maintain these state-of-the-art
devices costs the hospital money.
With BYOD and PYOD a hospital’s
IT department is heavily taxed.
IT has to deal with much bigger
security issues; more devices mean
the chances of a security breach
increase substantially. So while the
hospital is saving money on hardware and time on small issues
by instituting BYOD, it has to spend more money to manage data
storage and ensure risk avoidance. Every machine associated with
the hospital is at risk to both add a problem
and spread a problem.
And the problems can be big and complicated.
Hospitals and other medical facilities store
very personal information. We live in a litigious
society and the legal implications of a breach
are enormous. The mix of personal employee
information and personal patient information
on that employee’s device creates potentially
serious issues whenever the employee
accesses the hospital’s cloud/server. Loss or
breach of crucial data, such as information
protected by HIPAA, can create liability issues
and further expense for the hospital. Also,
valuable patient information on personal
devices may be lost if the device is lost.

risks that might affect your most personal
information so you can benefit from
the latest technology and the miracle of
modern medicine?
Soozy G. Miller has been a business
writer for over 25 years. She works
with clients on publicity, marketing,
social media, book editing, blogging,
web content, technical writing
and other projects. Soozy runs
SoozyPR in East Hampton, NY where she lives
with her two children.
Soozy can be reached at soozyg@yahoo.com

Everyone in the healthcare field is going
to have to figure this out. According to a
report by Voalte, a company that creates
healthcare devices and systems, 58% of nurse leaders say that
their biggest problem is a lack of devices for their staff. Landlines
currently outnumber mobile devices 3-to-1 in hospitals and
nurses complain their equipment can no longer keep pace with a
hospital’s needs.
Scenario B is very tempting if you’re an accident victim in pain. So,
that brings a question: Are you willing to overlook the security
PAGE

13

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TechLove
Our Favorite Tech Items For Your Business
Would You Like To Feature Your Product?
Tell us about it and you could be in our next issue!
Email: TSBMagazineOnline@gmail.com

HALO Cell Charger
Where to buy: QVC
Price: $30
These fun portable cell charges from
HALO are RAWRing with style! Never
run out of power again on the go.
Just keep one of these in your purse
and you will be ready to go all day
and night. Offered in a variety of
styles and colors and includes a mini
flashlight. Great Holiday Gift Idea!

WOW-KEYS

For the minimalist shopper, Remora
offers this very slim card case for the
iPhone 5. Travel light in style and
always have a way to pay close at
hand. The Remora Card Case comes
in black, white, electric blue, red, mint
green and bubble gum pink.

CableDrop

Mobile Photo Print

Where to buy: BlueLounge
Price: $9.95 for a Pack of 6

Where to buy: Amazon
Price: $130

Tired of picking up those cell
chargers or USBs off the floor? The
CableDrop and the CableDrop mini
is here to save you. Offered in 2
sizes and a variety of colors these
self adhesive holders can easily be
mounted on your desktop or hidden
out of site.

Sometimes digital just doesn’t cut
it. Now you can leave a tangible
souveneir behind with this portable
printer from Polaroid. Print from your
cell or any bluetooth enabled device.
Full bleed, borderless 3x4” prints are
ready to touch by use of ZINK zero
ink technology.

Airframe

Galaxy S3 Wallet

Where to buy: Kenu
Price: $24.99

Where to buy: Etsy
Price: $35

Lightweight iPhone or Smartphone
holder for the car. Easily clips to any
vent, keeping your cell phone clearly
in view and hands free. A must have
for any business owner who is always
on the go.

High tech meets low tech in these
beautiful handmade writlet wallets/
S4 cases from Mere Bliss Supplies
on Etsy. Each one is hand crafted
and they come in a variety of stylish
material. Each has room for 4 cards
and a few hidden locations for cash
too.

Meteor Mic

Pivot Power Mini

Where to buy: Best Buy
Price: $69-$99

Where to buy: ThinkGeek
Price: $19.99

If you are a podcaster, musician or
voiceover creator, you will love this
mic. High quality sound direct to your
laptop or desktop for under $100!
Developed by Samsung and perfect
for Skype, iChat and VR software like
Dragon Naturally Speaking.

14

Where to buy: Remora
Price: $19.95

Wow Keys by Omnio is a full sized
QWERTY keyboard which allows you
to type directly into your iPhone or
PC/Mac simultaneously. Also has
iTunes sync and charging capabilities.
Easy text while working and 12 iPhine
hotkeys make music play easy.

PAGE

Remora Card Case

Where to buy: Amazon
Price: Around $20

Convert your office outlet into a full
charging station including those USB
charging devices. The Pivot Power
Mini helps to expand the space when
needed and folds up when not in
use. Great for travel or shared office
spaces.


Prioritizing
Your Health
& Fitness

continued from page 6

system and energy levels. Waking up naturally without an
alarm and feeling refreshed can be accomplished but first it has
to be a goal. It takes time, don’t expect to nail this in a week.
The biggest culprit for people staying up at night?... Facebook.
Don’t let this be you! Facebook will be there in the morning
(unfortunately.)
If you need assistance falling asleep at night try a natural sleep
aid (key word there) natural. Stay away from sleep meds which
will alter your physiology even more. Take notice of the nights
you get a good night’s sleep and
make a note of what you ate for
dinner and what your routine was,
this will give you clues as to what
type of routine to establish to help
you achieve a good night’s sleep
every night.
Hydrate. By this I mean water. It
seems so simple doesn’t it? Yet,
the majority of people fail at it.
Any other form of liquid besides
natural H2O is questionable. Learn
to like water. Bottled vs tap? Me,
personally I prefer bottled because


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the fluoride in tap scares me. If you’re the type of person that
has to have a coffee every hour to function… congratulations
you’re an addict. Most people don’t have an issue admitting
their addiction to caffeine. Caffeine is a drug and a powerful
one at that (Just trying to get off of it attests to how powerful a
drug it is.)
Here is the truth about coffee; at the point of addiction it’s no
longer energizing you! It’s simply satisfying the urges of your
addiction, hence why you have to drink more of it more often to
get the energy effects from it. Because caffeine is a drug, it will
disrupt your natural physiology. If you’re getting enough sleep
and maintaining proper hydration levels you should have no
need for it. Again, (just like sleep) this is something you won’t
accomplish over night, it will take time and effort as well as
planning on your part but make it a goal and you will reach it!

Joel George is a
Wellness Consultant &
Coach and the owner of
Image2Envy.
Image2Envy provides
services dedicated to introduce effective solutions and strategies for
self enhancement and goal realization, with
the ultimate objective of producing a quality of
life that is enviable. Be Envied.

joelgeorge@about.me

Making Good Use of Your
Commute Time

If commuting is a major part of your business week, you may feel like
you are losing hours each day just getting around. Now you can turn
your travel time into “sharpening the saw” time with one of the top rated
business podcasts on iTunes; Harvard Buinsess Review’s IdeaCast. Listen
to top business leaders and learn about innovations changing the business
and marketing landscape. Grab your subscription at the iTunes store or
listen on your Android device through podcasting apps like Stitcher.
PAGE

15

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OUCH! MUC
YOU PAID HOW
By Walid Moustafa
walked
Early on in my business life, IlookingI
into a printing company
to buy some promotional material.

The Dirty Secret Of Print
Shops Exposed

to have a postcard printed, you would
expect that they were going to go into
their manufacturing facility and print
spoke with a sales rep, who quoted it themselves. Some printers still do
me a price for what I was looking for that, but the second you agree to buyand then they looked at me to see if ing those postcards, the printer has 2
I would flinch. When I did flinch, he options. The first option would be to
gave me a discount to try to make me actually go in their manufacturing fafeel better. He then went into a script cility and produce the postcards you
about how they’ve been in business need. Printers that choose to do that
for 20 plus years and had great qual- are boutique printers who charge
ity... etc... etc. Being how I needed the premium prices because they carry
promotional material, I eventually high overhead expenses. The second
made the purchase from them. Did I option the printer could choose is to
regret it? NO... well, not yet.
hand your job over to a major commercial printer who could produce
Now that I’ve learned the tricks of your postcards at a price less than
the trade, I can honestly say that I they could even do it themselves.
was taken advantage of. I didn’t know
any better and most businesses don’t And You’d Never Even Know!
either. Businesses all over are dishing out way too much money on their How could this be you ask? It’s beprinting needs then they should be, cause large scale commercial printers
because the secret society of the have perfected delivering high quality
printing world believes in high mar- printed material for the lowest posgins and low overhead. Most busi- sible cost. They’ve done such a great
nesses of every size have no clue job at cutting the excess fat from
about whether what they’re paying print manufacturing that smaller
is the best value for what they’re scale print manufacturers would pay
getting from the printer. They don’t more to turn on their own machines
have time to do the research, or keep and run a print job than they would by
up with industry trends, or shifts in handing the work over to a large scale
material costs, or a number of other commercial manufacturer!
factors that would help them make
an educated decision on what’s a fair When I Found Out This Dirty Little
price to pay for their printing needs.
Secret... It Didn’t Sit Well With Me At
All
Let Me Ask You...
Here’s the kicker! Since the small
If you walked into a printing company scale printer still has bills to pay for

PAGE

16

his smaller shop, they’re
not passing their savings
to you. They’re marking up
your print job significantly,
often 400-800%! When
I learned that, I felt the
need to learn everything
I could about the printing
industry. Not only to cut
my own printing cost, but
also so I could help other
businesses cut their printing costs. I quickly found out tha
large scale printing manufact
wouldn’t deal with anyone other
a printer or a printing broker. So
came a printing broker. It was o
the best decisions I made beca
love what I do. To put it briefly, I c
organizations printing costs by
my knowledge, my connections
my negotiating skills.

As a printing broker, I create win
situations between large scale
mercial printing manufacturers
businesses of any size. Mediu
large businesses can get the bi
cost savings, but small businesse
also enjoy large overall percen
savings since they won’t have to
the mark up their local print s
are charging them.

Next time you need printed m
produced, use the dirty little se
mentioned above to your advan
Send out requests for quotes
the various print shops around
or that you’ve dealt with before.



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CH AT THE PRINTER!?
pick up the phone and call a Print Broker and see if the Print Broker
could deliver you quality work at a significant cost savings. Not only
would you have just become savvy of the printing industry, but you’ll
also be able to save your business money and use those savings towards bettering your business in other ways.

Walid Moustafa is a print broker with
Your Community Insider LLC.
You can reach him by phone at (800) 773-4566 or
via the connections below.

at the
turers
r than
o I beone of
ause I
cut an
using
s, and

n-win
coms and
um to
iggest
es can
ntage
o pay
shops

martial
ecret I
ntage.
from
d you
Then
PAGE

17

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Why You Should S

01 You Find Clarity
Nothing brings clarity like focus and
writing your own book really lets you
zone in and get a clearer view of your
business. It allows you to really take
time to look at the inner workings
of it, how and why you do what you
do and find the best solution to
effectively reach your target market.
You may even uncover new business
ideas along the way!

02 Become An Expert
Once you take the time to
communicate exactly what it is that
you do and how you solve your
clients/readers problems, potential
clients are more likely to want to
work with you. I frequently get calls
from new clients in bookshops where
they just ‘felt’ they had to work with
me. This is really fun!

Many years ago, I DREAMED of writing a book to change the lives of others but my
way’! Our lives changed drastically three years ago when the economy in our secto
livelihood and we had to look at new options for income. During this period of desp
a book that I would write to show others how to overcome life-challenging obstacle
actually want to live!

Over the last three years while being a mother to my two precious babies, I started
I completed the majority of the work in nine months from writing the complete boo
needed to make it a reality within Kindle – Amazon.com’s digital book gadget.

Since 2011, sales for e-books have overtaken paperbacks so everyone, including th
note…and you should too!

If you are in business, you are already solving particular issues for clients and provid
sible for you to package this expertise into a useful non-fiction book. Your book will
tool for your business as well as a giveaway to future clients who want to know mor
your success rate. I wrote my book because I had so many people talking about thei
ING anything about it. so I wanted to impart my expertise to help them.
I wrote a positive, engaging and PRACTICAL book with exercises in it so my clients

03 Self Publishing = No Barriers
If you self publish, the gatekeepers of the big
publishing companies cannot stop you from
getting launched and out there. There is a lengthy
process in the traditional, vanity publishing
system where you may need to get an agent in
order to get your work seen by a publishing house.
Remember, they want to make their money first,
so in many cases you need to prove you already
have a large following of readers in order for them
to consider you.
I am talking mostly here about non-fiction. Some
fiction writers have been lucky enough to be
picked up through Kindle Sales like Amanda
PAGE

18

04 Inexpensive
If you download the Kindle book Word
Doc template and keep the cover
simple, it is NOT going to cost you a
lot of money just your time. I paid a
professional designer to do my cover,
as I believe the cover is very important
in communicating to the reader that
the book is exactly what they are
searching for. There is a very specific
look and feel people expect in certain
genres like Personal Development,
Finance and Parenting, for example
so you want to be sure you attract
the right audience. Kindle does have
guidelines within their site to get you
through most of the steps.

05 Huge Reach

Kindle is the eBook arm of
so basically they are the po
millions of potential custom
and readers! The sky is the
here. They do not do much
the marketing for you unle
remain high in the ranking
certain period of time, but
have already gathered mill
potential customers for yo

photo credit: amazon.com

Self-Publish on



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Plus some great tips
on getting started.
by Amanda Steadman

y life just seemed to ‘get in the
or drove a huge wedge into our
pair, I developed clear ideas for
es to create the life that they

make the CHANGES NECESSARY for themselves. If they wanted more they could request
one-on-one consulting, join the group or even
join the book-mentoring programme. No hard
sell on my part! The book took care of that.

d to bring the book together.
ok to learning everything I

I hear from so many people that they want to
write a book, fiction or non-fiction, and I am
always available to offer advice. The first question I ask each person is, “Why do you want
to write this book?” If there is not a significant
‘WHY’ (i.e. if it is only to make lots of money,
which is not the best reason, trust me!), you
may not have the drive to write the book.

he publishing industry, is taking

ding useful services. It is posl be an awesome marketing
re about how you work and
ir challenges and NOT DOand readers would be able to

f Amazon,
ortal to
mers
e limit
h of
ess you
s for a
t they
lions of
ou.

06

You could outsource the book to a ghostwriter,
but that defeats the purpose of imparting
“your” expertise and knowledge to others. I
was very determined to get my book out as I

A Not So Silent Partner

Let’s face it, the biggest book retailer now is
Amazon. If you do your marketing and PR right and
manage to get a No1 ranking like I did with my book
‘Connect to Authentic Success’, then you start to
be recommended to other people who have read
similar books.
After putting a huge effort in to create many books
in one non-fiction niche, a fellow author had emails
sent out BY AMAZON offering me his books! This
is crème de la crème of ‘Marketing-Done-For-You’
and can take your book straight up to the Number
1 Seller list. Having Amazon as your not so silent
partner definitely has it’s perks!

believe in what I do and my message that
changes people’s lives. If you have a message, a story, something that will help
others, here is how you can make that
dream a reality.
Getting a book published is much
EASIER than it was even just a few years
ago, but there are still certain processes
you must go through to get it out there.
Below are ten great reasons for you to
consider before you take that first big
leap.

F

or me, it was one of the BEST
things I ever did. I was recently invited as a Guest Speaker
for the Anguilla Literary Fest and
had the opportunity to speak
to children in various schools. I
also was able to meet and talk
to other amateur writers (while
staying in very beautiful accommodations I might add). I was in
my element and the joy was so
amazing that I am now searching for ways to do even more of
this work. It is rewarding to help
first time authors achieve clarity
on their ideas and to see their
books develop along with their
self-confidence as a person and
business advocate.
Some final tips...
Marketing & PR
Again as with any marketing

plan, you need to think about
how you can get your book out
to as many people who will find it
relevant. You can also BULK sell
in advance to corporations, associations or even the government.
If your book is more of a reference book, you can approach the
library book buyers associations.
Where there is a will there is a
way. I achieved my No1 status
through multiple joint ventures, a
virtual book tour (which included
live radio and guest blogging), an
intense social media advertising
campaign as well as a physical
launch with a talk, food & wine.
Building your Empire
Now that my book is out there,
the French translation is in
process, the Home Study Course
and Audio version are all going
to be in the mix very shortly and
PAGE

19

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ITS TIME TO BE FOUND!
Serious PR For Your Small Business

“A social media
presence is no
longer optional
for your business”
Donna Cravotta, CEO of Social Sage PR
and creator of The Total Social PR System™
is fiercely committed to guiding entrepreneurs
in gaining visibility and fostering engagement
online through the creative use of Social Media
and Public Relations.
With over twenty years of experience in the
corporate world and seven years guiding her
amazing clients to achieve remarkable success,
Donna’s mission and commitment is to make
sure that you have all of the elements in place to
successfully amplify your unique voice and share
your purpose in the online media arena.
PAGE

20

P

rior to launching my business in 2006, I spent over 20 years in the
corporate world as an administrative assistant (true right hand) and
project manager in large global law firms. The big corporate structure,
which I once found comforting, no longer worked for me. I was
increasingly dissatisfied with my professional life and was in the midst
of a very difficult shared custody situation. Commuting and long hours away from
home were no longer an option. My dilemma as a single mother was… do I stay at
the comfortable, secure job, do I find another stifling job closer to home, or do I
buy a domain and start a business without any clients? Hmmmm.I closed my eyes
and jumped as only a true entrepreneur could!
I have spent the past seven years happily finding my niche. I started as a virtual
assistant and quickly became aware that I had already done that and wanted to
do more! I moved on to social media and instantly fell in love! Along the way, one
of my clients needed me to take over her public relations work; I jumped right in
and quickly landed some wonderful opportunities for my clients. I felt instantly
comfortable in this new role and realized that I had actually been doing PR
for years and that I have always helped people build relationships, long before
Facebook even existed.
The next logical step was to combine my two passions and so Social PR was born
into my business. I have always viewed Social PR to simply be a combination
of social media and PR and using them together to gain exposure online and
connect with your target market and the media. After doing this for several years



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written by
Donna Cravotta

You CAN have an
impressive presence
online!
now I am starting to see it is so much
more.
As a result of the work that I do with my
clients, my view of Social PR has been
elevated to a much loftier place. I truly
believe that by showing more and more
people how to get the word out about
their unique brilliance via social and
traditional media we will shift the focus
of what is shared both online and off.
Turn on the news, there is one negative
story after another breeding fear and
desperation. If there are hundreds, even
thousands, of people who are experts in
a wide array of topics being presented
in a positive light instead of a negative
one it must make a difference.
Perhaps I am being naïve, but one thing

know
is that
when I
was going
through a
difficult time in
my life, my clients
would have been able
to make a significant difference
and the difficult period would have been
much shorter, with much less impact. I
know there are countless people that
they can help right now. I am choosing
to believe that my work and the work of
these smart and generous professionals
will create a shift; even if it is a small
one I will feel quite accomplished.
About six months ago I launched my
program The Total Social PR System™

which
has
given
me the
opportunity to
bring my process to many
more people. This has been an amazing
experience, most of my private clients
as well as the members of my program
all “give back” in some way, but when I
was working with one person at a time
the impact was much smaller. Watching
100 people using my Social PR process to
reach out to more people and help them
has changed everything. Every day I am
seeing these wonderful people change
lives and dare I say… change the world.
PAGE

21

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Distracted Driving:
Safety BEYOND Policy

Even if only viewed from a risk management perspective, addressing distracted driving awareness is a significant concern. When looking at the issue from
an employee safety angle, there is no dollar amount that can be equated with
significant injury or loss of life.

Distracted Driving Stats &

Recent CAA survey shows that 80%
traction. – Canadian Automobile As

The National Safety Council recomm
and hands-free devices and that it a
management.

Nearly 3 Canadian drivers out of 4 a
ance Bureau of Canada

In 2012, Coca-Cola was hit with a $21 million distracted driving judgment
after an employee, who had been talking on her cell phone at the time, struck
& seriously injured a woman. Within the judgment is a caution for all business
owners; “Coca-Cola’s cell phone policy for its drivers was ‘vague & ambiguous,’’
and although aware of the dangers, “they withheld this information from its
employee.”

49% of adults admitted to texting w

Employee safety is a primary concern closely followed by essential risk management practices. Raising awareness about the risks involved with driving
distracted is becoming a top priority for employers, with a number of companies taking proactive steps to address the issue.

Economic losses caused by traffic c
and lost productivity are at least $10
Canada’s GDP! -Government of Can

From small business owners to Fortune 500 companies, distracted driving
policies are put in place to protect employees and companies as well as the
communities in which they live & work. No business owner wants a phone call
reporting that their branded vehicle was seen driving erratically because the
driver was busy juggling a cell phone while sipping their morning coffee.
Employers must take the lead to ensure their workplace policies, or the
absence of them, do not foster a culture of distraction. Standard Operating
Procedures (SOP) should be reviewed to ensure a safe working environment
when on the road.
David Teater, Senior Director, Transportation Initiatives, with the National
Safety Council shares how companies and organizations can protect their employees by educating them about distracted driving and with effective workplace policies. “Make sure your people get educated,” is David’s top recommendation. According to David, the vast majority of companies who have put
cell phone policies in place have seen no reduction in productivity and credits
people’s ability to adapt for these surprising results. He also identifies that the
majority of calls people think are critical are actually not, and instead are just
used to pass time while on the road.
With roll-out support from the safety department and supervisors, it wasn’t
long before reports of a ‘sense of relief’ began rolling in as the pressure to
stay connected & respond instantaneously while driving was removed. Not
surprisingly, there was a drop in motor vehicle incidents and a 40% drop in cell
phone expenses.
Having a policy in place may not be enough to protect a company from liability.
Creating or updating an existing policy to meet current legislation and workPAGE

22

Over 100,000 accidents a year invol
numbers are climbing sharply. – AT

Distracted drivers are a risk to emplo

An AMEC survey of its employees ac
respondents did not experience a d
of the ban of wireless devices while

The AMEC employee survey also re
ents agreed that talking on a cell ph
drive safely. 96% felt that responsible
employee use of wireless communi

“It’s not a question of what your han
what your head is doing. And so wh
phone conversation, you become b
ing around you.”
- Dr. Ira Hyman, Western Washingto
University

& Facts You Need to Know

% of all collisions involve driver disssociation 2011 Survey

mends policies prohibit hand-held
apply to ALL employees, including

admit to driving distracted. – Insur-

while driving. –AT&T USA Study

lved driving who are texting, the
T&T USA Insider

oyees and employers.

collision-related health care costs
0 billion annually. That’s about 1% of
nada

cross North America found 95% of
decrease in productivity as a result
e driving during work hours.

eported more than 97% of respondhone impacts a person’s ability to
e companies should discourage
ications devices while driving.



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place safety requirements may not provide adequate protection for
companies and their workforce. Distracted driving risks may also go
beyond the use of hand-held or hands-free communication devices;
the policy should address: tablet/computer use, fatigue, boredom,
repetition & complacency.
The bottom line is important to any business owner; however, a balance must be struck between productivity and risk management to
effectively address safety issues.

Tips for Effective Distracted Driving Policies
Communicate crash risks, personnel safety concerns & the
need for a workable policy
Be clear & specific, covering talking and/or texting, handheld and/or hands-free
Ensure the policy is enforced consistently, across the
board and with no exceptions
Detail expected behavior, e.g. when pulled over to safely
make or receive a call or text, vehicle must be in ‘Park’
Implement risk management programs to actively & passively enforce the policy; workplace awareness posters,
mandatory education program (during Safety Start-Ups or
Stand-Downs), in-vehicle reminders (stickers, key chains,
etc.)
Include in new employee orientation program

nds are doing. It’s a question of
hen your head is engaged in that
blind to some of the things happen-

Reward/Recognition program for observed safe practices
in line with policy

on

Appropriate consequences for infractions
Create an Employee Safety Taskforce – get non-management employees on board with the policy by having them
involved in its creation thereby addressing productivity
concerns and employer expectations
Karen Bowman, Founder, Drop It And Drive has over 20 years experience
in the public and private sectors in British Columbia and Ontario, Karen’s
background includes business administration & consulting, project management, public relations and communications. As a crash survivor herself, Karen
founded Drop It And Drive in October 2010 with the idea to take a proactive
approach to ending distracted driving by increasing education and awareness.
The D.I.A.D. education campaign became a particularly personal cause after
Karen’s 8-year-old daughter was injured by a distracted driver less than three
months later.
PAGE

23

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Deirdre Baker
CEO, Owner
Superior Business Management Solutions LLC

Do You Ever Wonder Why
Some People Succeed?
Have you ever wondered why some people
are more successful than others? I think
about this all the time. For some it seems so
easy to just get things done. It’s almost as if
they do this without any energy whatsoever.
But, for others, getting things done is a
constant struggle.
I am one of those people. I honestly
believe it comes down to the structure
that you receive at an early age. I know for
me personally, there was either so much
structure that I couldn’t move, or there was
no structure whatsoever, and I was left to
fend for myself.
From as early as age 7, I was in charge of
my younger brother. Because both of my
parents worked, we were left alone a lot. I
was ‘in charge’ (if you can imagine a 7-yearold in charge of a 4-year old) and forced
to develop my own structure within the
household without any guidance from them
(well…until I screwed it up). I was the one
who created (and broke) the rules and I was
the one that laid out the day, albeit on a
minute by minute basis.
Now from a 7-year-old’s viewpoint, or even
from a 9 or 11-year-old’s viewpoint, rules
and structure are not something that comes
naturally. As a matter of fact, it rarely comes
at all. In the end this develops bad habits at
this very formidable age which I had carried
well into my adulthood. And with it, a lot of
excuses.

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24

Fast Forward to today…having studied many
people whom I admire, or even those that
I don’t admire but who I feel are successful,
one thing clearly stands out. They DO.
What I mean is they don’t talk about doing.
Perhaps they talk to themselves about it, but
not so much to others. It’s almost as if they
have it set in their mind that this is what
they are going to do and they don’t look for
acceptance or approval from others to get it
done. They just DO.
Doing, and creating the habits in your life
around this process of doing, I believe is the
key to getting more things accomplished
and bringing more success to your life.
Now, having said that, the truth is that for
some of us (present company included) it
does not come that easy. We must work
much harder to get into that mindset. For
those of us where this does not come
naturally, we actually have to reset the brain
by setting up structure in our lives. It is as if
we have to become the parent to our adult
brain. We need to set up rules. Many, many
rules.
Rule Number One: No Excuses!
This is the rule I break the most. In an
undisciplined mindset, excuses have a way
of creeping in to every aspect of your life.
And when no excuse is present, we tend to
make them up as we need them. Some of us
call this justification. Others call it survival.
I am not sure why, but excuses became
such a comfortable mindset for me and


anything outside of it made me feel anxious, tired, and
unmotivated. I used excuses to explain procrastination,
lack of motivation, bad habits, anger, laziness and
anything else.
Knowing this, I realized that the only way to get around
these excuses was to completely ban them from my
speech and thought. The truth is that on the days where
I don’t allow excuses in my life, I get the most done, I
feel the most accomplished, and I find that I fear less.
But, old habits die hard and there are still days when
I fall off the wagon and allow excuses to rule over my
moments or even my whole day. The good news is
that I’ve learned to recognize these moments and have
learned to adjust this behavior and re-establish rule
number one. For me that was a huge accomplishment.
Rule Number Two: Write It Down!
There is a lot of research these days behind the power
of writing down your thoughts and goals. When you
write things down, your brain views them in an entirely
different way than if you simply think about them.
The structure of your brain can only hold so many
thoughts in place at one time. This is a fact. And I don’t
know about you, but for me, my mind is constantly
buzzing with thoughts.. ideas.. goals.. things to do and
just processing everything that comes at me on a daily
basis. It took me a long time to realize that no matter
how great I thought my own mind was at keeping
information, I constantly lost stuff, forgot stuff, missed
stuff… including opportunities that would have helped
me move forward.
Because I had such limited structure in my early
years, the concept of goal setting was very foreign
to me. Since then, I’ve read an enormous amount of
information on the subject and I have put into place a
process of writing down just about everything. I know
that on the surface that may seem overwhelming, but
once you get the structure in place it actually becomes
part of your daily habits, takes very little time, and helps
you save time in the end.
I actually have this app in my phone (any.do) that allows
me to easily record of goal, however minor, and set a
date and time for that goal all in under 30 seconds. It
works the same for my appointments, phone calls, and
things I just need to remember on a daily basis (like
take the wash out of the washer). Not only has this
app saved me an enormous amount of time, but it has
helped me to get done more of the things I want to get
done throughout the day.
Aside from the app, I have created a habit to start each
week by writing down my goals for that week. I mix


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these between what I personally consider to be realistic,
and far-reaching goals. The realistic goals are goals that
I am confident I will have no trouble completing by the
weeks end or necessary goals that have to get done for
clients or family or otherwise. The far-reaching goals I
dabble in there to give me personal challenges, because
I have learned that by challenging yourself on a regular
basis you actually provide your brain with valuable (and
necessary) rewards. These rewards actually increase
positive chemicals in the brain and help you to feel
elated. I don’t always accomplish the far-reaching
goals… It just doesn’t happen sometimes. But, when I
do, it makes such an amazing difference in my life.
Writing things down helps you to see them on a daily
basis, keeps them in focus, and makes them less likely
to be forgotten. In addition, when you start crossing off
items on your list you begin to see the power of having
the structure in place. You will definitely find yourself
getting more things done on a daily/weekly/monthly
basis. The path you are walking on will become more
organized and will fall in front of you much faster than it
would if you did not put this in place.
So, please start writing stuff down immediately. Start
today, don’t wait.
Rule Number Three: Don’t Speak, DO!
The only person your goals and dreams should be
important to is YOU. That doesn’t mean they won’t
also be important to others, I just mean that the only
person’s opinion who should matter is you. It’s my
belief that truly successful people do not count on the
validation of others to make their success a reality.
I had spent a good portion of my life looking for
validation and acceptance from others without having
the confidence to believe in myself from within me.
Some people are just born with this ability, for others it’s
a struggle to believe in ourselves. For whatever reason,
we were taught to believe that our opinion did not
matter and that the only way to truly feel accepted is
through the acceptance and validation of others.
I believe there are two sides to this coin. One side says
that nothing you do is worthwhile unless it is validated
by another. The second side inhibits you from doing
things you find important because you fear someone
may mock you for it, or ridicule you, or make you feel
like you have made a mistake. But that is how it sits in
THEIR mind …for THEIR life…and you are not them and
they are not you. So, although you need to take (SOME)
opinions into consideration, they should not rule your
decisions to build your dreams or set your goals.
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The Art of Making
Businesses Look Like
a Million Bucks
I’m sure we’ve all seen examples of businesses that have polished,

a unified message and design that creates an image of who they
are and makes them instantly recognizable. This is all a result of
carefully planned and well executed BRANDING. What exactly
is branding? Entrepreneur magazine defines branding as “the

marketing practice of creating a name, symbol or design that
identifies and differentiates a product from other products”.

professional looks that are truly memorable. Their website,
promotional materials, packaging or physical locations all have

Large corporations invest millions of dollars working with ad
agencies to develop and market successful brands for their
businesses. Tactics like extensive market research or using the
perfect celebrity endorsements are not uncommon. Of course
not all businesses can afford or, quite frankly, require this level of
investment. Great branding doesn’t need to be overly complicated
but it does require some important thought and planning.

Making a business look like a million bucks
is all about developing a strong foundation
and creating branding building blocks
that will aid in a company’s growth. Large
business or small, the
same basic rules apply.

Breaking down the major steps
involved in creating a great brand

Asking the right questions.
• What is the company’s mission?
• Who is their ideal client?
• What are the unique benefits and features of their products or
services?
• What values do they want to be associated with?
Establishing a look and feel for the business. This could include:
• A logo design.
• Development of a unique colour palette.
• Writing a company tagline.
• Creating a set of design and branding guidelines to follow.
• Creating a “voice” or “unique selling proposition” for the company.
Continuously and consistently applying these brand elements
in all of the company’s marketing materials and customer
interactions.

Juliette Schmerler is the
founder and creative director of Sparktank Creative, a
full-service boutique design
agency offering branding,
website development and
graphic design.
An avid entrepreneur and
creative visionary, Juliette
enjoys working with businesses to devise marketing
materials that help them
succeed. Sparktank Creative
has enjoyed building strong
relationships with clients
large and small, for over 12
years.
www.SparktankCreative.com
hello@sparktankcreative.com

Tel: (604) 733-5765
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5

WAYS TO TELL IF YOUR SEO
COMPANY IS STEALING
YOUR MONEY

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28

by Josh Hofmann

O
G
Y


More often than not I am asked this
question from potential clients, “Is my
SEO company scamming me?”. As the
owner of an SEO company, it makes me
very disturbed that this is the direction the SEO industry has gone in. The
assumption is that there isn’t any legitimacy behind what SEO companies
do and how they do it. When there is
legitimacy, it’s usually to point fingers
at outside companies for their failures
such as Google with their constant algorithm updates that can interfere with
how a person’s website is ranking rather
than take responsibility for something
they might have done. Being the owner
of an internet marketing company
myself, I realize how important it is be
honest and share values with potential
clients. There isn’t anything I do to a
client’s business website that I haven’t
done to my own; that’s the way I run
my business. I’d rather make a satisfied
client for life than a quick buck.

Another thing you should not be afraid
of is asking for customer references. A
lot of SEO companies do sign nondisclosure agreements with their clients
so this might be challenge to get from
some companies. If they are willing
to provide a reference, ask for a phone
number or email address; don’t be
afraid to give them their reference a
call and ask questions like, “how long
did it take till you saw results from
them” or “how many sales did you receive after working with them.” Questions like these are very informative
when trying to figure out if your SEO
company is the company for you.

2. Your SEO Company
Doesn’t Share Case Studies
With You

The typical way people search for an
SEO company is by typing in their city
followed by the type of service they
require. After initially choosing an
SEO company, you should browse the
testimonials they post on their own
website and on other websites such as
Thumbtack, Elance, or any local business directory.
When researching a potential company, search for their name followed
by “reviews” or “complaints.” If there
aren’t a substantial amount of reviews
(5 or more) odds are either their company is new or they don’t have enough
customers willing to give them positive
feedback. Most importantly, if you see
Pissed Off Consumer, Ripoff Report, or
Complaints Board on the first or second
page of your results, go find another
SEO company ASAP!

Don’t be afraid to ask your SEO company for a recent case study or experiment. If your company is keeping
up-to-date with the latest changes to
search engine algorithms, they should
have no problem sharing with you their
methods. If your SEO company cannot
take you step-by-step through their
processes, then you should consider
taking your business elsewhere. As I
mentioned above, I earn my clients’
trust. If your SEO company isn’t doing

1. Your SEO Company Does
Not Have Testimonials

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the same, I would suggest making a
change.

My company always shares our case
studies with our customers. Why? We
have nothing to hide, and there isn’t
anything we do to their sites that we
haven’t done to our own sites first. By
using my own company as a lab for
different approaches, I can provide the
best possible services for my clients. By
directly observing my process, potential clients are more willing to take my
company seriously. SEO companies
should want to earn your trust before
you decide to use them. As an example,
I recently updated our process in which
we obtain links from other websites to
help us rank in search engines better.
My company’s site went from page
three to the fourth result on page one
for one of our main targeted keywords.

But I’ll get off my soapbox for now
and share with all of you some ways to
identify if the SEO company you are
using is in fact stealing the money you
are giving them.


3. Your SEO Company Doesn’t
Track Their Own Results
From the start of your SEO campaign,
your internet marketing company
should know exactly where you rank
for the keywords you desire to rank for.
Ultimately, they should do this for one
reason: to track your website’s progress
in moving forward in search engine results pages for your desired keywords.
Your SEO company should give your
website a free evaluation so they know
where your website is ranking currently
and how long it will take them to rank
your website for its desired keyword.
Ask your SEO company to provide you
with some Key Performance Indicators
(KPIs). Some examples of these would
be return on investment (ROI), cost per
sale (CPS), keywords that send traffic to
your website, as well as non-business
name vs. business name traffic. The
non-business name traffic conversion
rates are my favorite reports to show
clients. These reports truly indicate that
our clients website is generating traffic
from generic keyword searches.

4. Your SEO Company Won’t
Reveal Their “Secret Weapons”
Many SEO companies do not share
what they do to a clients website. The
Continued next page

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29

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reasoning behind this is they want to
remain mysterious and make you think
SEO is some sort of magic. SEO is not
magic or voodoo. Anyone can do SEO if
they take the time to learn it and keep
up with this forever changing industry.
It does take math, experiments, art, and
much more to be able to master the
science behind SEO. But it isn’t rocket
science by any means. It’s logic science.
At the end of the day, our job as an SEO
company is not only to make our clients
happy but make search engines happy
as well.
There are mainly two ways SEO’s rank
a website. One, by adding valuable
content to your website, and two, creating links to your sites from other places
on the web. Ask your SEO company to
show you what types of links they are
making for your site. Do not just ask
them questions like, “how are you going
to get more links to our site” or “how
are you going to create content on our
website.” Most SEO companies will give
you a long winded answer and confuse
the heck out of you. Ask for visuals, case
studies, and clients websites that they
have worked on, as well as referrals.
Successful SEO today is quality over
quantity. If your SEO company says
“We will build you 50 social profiles, 25
directory submissions, etc.” find another
SEO company. Real SEO companies
change their strategies every month in
order to keep up with the changes that
search engines make every month.

5. Your SEO Company Doesn’t
Charge Enough
Some of you are probably scratching
your heads reading this, but it’s true!
Most SEO companies are located outside of the United States, mainly India,
and they charge unbelievably low prices
- prices so low they make your head
spin with excitement. STOP! Always
remember, you get what you pay for. In
the end, you might be spending $75 a
month for SEO, but you will most likely
end up spending thousands to fix your
website from low quality links that will
hurt your website’s traffic.

by thousands of people, or would you
rather spend that same $5000 a month
and get thousands of quality leads and
results immediately after you start? You
do the math!
While a couple years ago it was easier to
manipulate search engines to rank for
crazy terms like “mortgage rates” or “life
insurance”, it has become progressively
more difficult to do that without quality
SEO services. You can manipulate organic search results with spammy links
and tactics, but those days are pretty
much over. Ask questions, but know
the answers to those questions before
taking the test. You might be surprised
after you ask your SEO company, “What
are you doing for my business?” Don’t
waste any more time wondering if your
money is being invested in the right
SEO company.

Josh Hofmann is an
Most businesses still are not up to date
with how to advertise their business
today. Before I owned my own company, my 9 to 5 catered to people who
still thought spending $5000 a month
in the Yellow Pages (the actual book)
was an effective strategy for their
marketing. Ask yourself this: would
you rather spend $5000 a month on a
printed advertisement that might get
you a single phone call when it’s seen

internet entrepreneur,
Search Engine Optimization specialist, and
the founder of Monocle
Internet Marketing.
He focuses on helping
and growing businesses
with their online presence.
Josh has eight years of
experience in SEO and
twelve years experience
in web design focused
on user experience. In
his spare time, he enjoys
bird watching and playing with his dog.

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30


Do You Ever Wonder
Why Some People
Succeed?

Continued from page 23

I am not going to lie. For me this is still an
daily struggle. But, one that I am slowly
learning to overcome. The key for me is
focusing on the feeling of accomplishment I
will have when I actually get goals completed
or the dream achieved. I remind myself that
getting there is not going to mean the same
to anybody else but me. If you hold this
thought in your mind when those moments
creep up on you, it will save you every time.
Just remind yourself “This matters to ME
not THEM. This will improve ME not THEM.
This will make ME happy not THEM. The
people who truly love and care for you will
only want good for you.
So, I would challenge you to incorporate
these three rules in your life starting today.
I am not saying it will be easy, sometimes
nothing worth having ever is easy, but I
would like you to check back with me and
let me know if they have, in fact, made a
difference over the course of say.. 30 days.
I have seen them in action and I know they
work in I would love to see you find the
success that you desire by giving them a try.
And, if you are one of those people who have
already put these rules into place, I would
love to hear your thoughts on the matter.

Deirdre Baker is the CEO and
founder of Superior Business Management Solutions, LLC, a boutique
business solutions provider, offering
a variety of business support services to entrepreneurs, solopreneurs,
and micro to small businesses. From
WordPress website design to online
marketing, Superior provides custom
solutions for businesses in their early
stages as well as established businesses looking for a fresh face lift in
our technological era. She offers real
answers in a no pressure, non-salesy
environment to help you find the
best path to business success.

Self Publish
On Amazon

Continued from page 17

I have live courses going on all the time
based around the book and how to publish
it. I have had feedback that some people
just do not have time to read the book but
they do have the time to LISTEN to it on
an i-Pod while on the move so an audio
version was created. Be sure you listen to
what your customers want and you will
find new ways to reach more people.
Get a guide! Book coaches = a great short
cut and saves time & cost
I was very determined to get my book out
there and I am very good at deadlines, so
with the help of being held accountable
every two weeks by a coach and getting
tips and pointers on how to improve the
book, how to stay true to my objectives
and various other ‘how to’ courses, the
book was finally self published on Kindle
and became a No. 1 Best Seller! If I had
not outsourced many of the processes
and had NOT had someone ensuring I was
progressing. I cannot guarantee it would
have been done as fast.


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Be Featured
In Our
Next Issue!
Show off your
expertise while
providing high
quality information
to our readers!
If you would like to become a
contributor to Today’s Small
Business, just send an email to
TSBMagazineOnline@gmail.com
and tell us how you would like
to contribute.

My first piece of advice for anyone wanting to write a book - - you must really
enjoy and even LOVE the topic that you
choose to write about because you will be
spending a lot of time writing the material and planning its delivery! if you are
seriously considering getting your book
published DO get in touch with me! In the
meantime to your health, wealth and success in self-publishing on Kindle!
Amanda is a TRANSFORMATIONAL LEADER, Author,
Mentor and Speaker. She is also a Mom, Serial Entrepreneur
& Trainer who speaks 5 languages and is on her mission to
connect others to their authentic success. She has worked
with many people over the last 15 years, on how to choose
the right path both in career, in business and personally
resulting in increased profits, happiness and levels of true
fulfilling SUCCESS from the INSIDE OUT!
To get a copy of her Free Ebook & Audio - “Feel Love by
3.15pm”, Click HERE

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5 Productivity Boosting Tools

For Suitcase Entrepreneurs

by Munmi Sar

It can be a productivity nightmare when you travel
constantly, work on the move and try to run as well as
grow your business at the same time. To have the ability
to focus on your priorities while traveling is very critical
to your productivity. Being productive is all about doing less of the procrastination driven and soul-sucking
activities that are currently filling most of your days.
Very often, people lose the productive edge due to
extreme exhaustion, sleep deprivation, travel and work
related stress. However, with a little forethought and
shrewd technology, you can easily make your travel

time your most productive period.
The entrepreneurs who are at the
top of their game know how to
accomplish their goals in less time
than others.
These five simple tools will increase
your productivity when you are
busy playing road warrior, but more
often than not, people miss out on
their benefits while traveling.

Formulate Power Options
You want your device to work at all times and you cannot depend on power outlets to be
available everywhere, at all times. In such cases a solar-powered charger may help. The
XD Design Solar Window Charger can stick to your airplane or car window and charge
any device with an USB outlet.
However, always keep your power cords handy in your carry-on bag. There will be times
when your smartphone will be the only device with internet access. So, always plug in
your smartphone into your laptop whenever you get the chance to charge your laptop.

Collect Your Ideas
Accumulate all your creative ideas in one particular place. Dr. Linus Pauling, a world
renowned scientist once said, “The best way to have a good idea is to have a lot of ideas.”
Most entrepreneurs are great visionaries and they often come up with mind boggling
ideas, however capturing and storing numerous ideas can become a big challenge for
busy people.
You achieve stupendous results in business based on your ideas, propositions and
notions. But, it is very easy to lose track of your ideas when you’re on the go. Evernote is a
popular, free program that is very convenient for collecting and capturing ideas. I’ve been
using Evernote since many years; it offers an app that allows you to easily track notes,
pictures or sound-bites all in one particular place. When you collect someone’s business
card or take down important notes in a business meeting, snap a picture of it with your
smartphone and directly email it to your Evernote account.
Whether you prefer a tablet or a notebook, keeping ideas in one place has manifold benefits and you need not waste time searching for the post-it.
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rma



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Don’t Waste Time Planning
There are numerous travel planning apps that help entrepreneurs to organize, coordinate and
plan their travel in a limited time. Hundreds of entrepreneurs use these tools on a daily basis.
They make sure that you have a hassle free business travel by taking care of last-minute delays,
confirmations, your travel dates, schedules etc. A few good apps that are worth considering are
Nileguide, TripWolf and Triplt.
Entrepreneurs are always in a race against time and planning out every step of their trip in infinite detail will be instrumental in incrementing productivity. Traveling always involves a lot of
research if you want to avail the best of deals and save your hard earned money. But accumulating the information is a back breaking and time consuming task. Sites like, Travelmuse help you
by saving information from any web site offering travel advice and also gives you all the tools to
assemble all your research in one place.

Track Your Expenses
If you don’t keep a track of all your business expenses during travel, there’s a good chance that
you could run into some accounting problems. To evade that, resort to Freshbooks. Freshbooks
makes it easy for you to track all your business expenses while traveling. It is simple and instinctive. Freshbooks is a ‘cloud accounting software package’ which enables you to access all your
accounting information from your tablet, laptop or smartphone. Its live chat option makes it accessible and ideal for traveling entrepreneurs.
It is best suited for all the start-up entrepreneurs who are constantly on the move and budding
small time business owners, it will facilitate your payments and organize your finances in no time.
It is very cost effective, time efficient and all your data is always backed up and secure.

Scan Anything Anywhere
You most definitely can’t get to the office to scan a contract or any important document while
traveling. Scanning options are not always easily available or accessible on the road and if you are
someone like me who loathes fax machines, you will definitely love ScanR! It is one of my favourite productivity boosting cloud apps. ScanR turns your phone into a mini mobile scanner in just
a few clicks. The mobile camera captures the image, scans it and converts it into a PDF file. The
quality of the captured document is amazing. You can immediately e-mail or fax the file to your
clients or employees for fast delivery.
One important tip that a suitcase entrepreneur needs to consider is packing
smart and traveling light. You need to
distinguish between what’s essential and
what’s extravagant. Generally all you really need is your e-ticket, wallet, passport,
smartphone, laptop or tablet, travel kit
and your important documents. Do not
carry excess clothing or any other insignificant luggage, just pack the essentials and
don’t forget your travel plug converter. Too
much luggage will mark you as a typical
tourist because you’ll walk with your luggage a lot more than you think you will.
It’s more convenient if you pack every-

thing in just one bag, that way you can
save some money by carrying your own
bag and it is still free to check one bag on
most overseas airports. With a limited
luggage you are always in control and very
much mobile. It will keep your frustrations
at bay, make you happy and alleviate your
exhaustion. Packing light isn’t all about
saving money, time and energy; it also defines your traveling lifestyle and definitely
enhances your productivity.

who pack light and the others who wish
they had. Need I say more?
Munmi Sarma is the Chairperson at
Munmi IT Solutions LLP. She blog’s
at Penigma.com . She is a globetrotter,
painter, blogger, entrepreneur and a
feminist. You can also download follow
this link to get her Free Book on
The Secret To HappYness.

Buy yourself out of any jams and always
pack for the best case scenarios, not the
worst. Go casual and pack smart, because
there are two kinds of travellers- those
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“Everything that you do on Google
plus is indexed, to help your search
engine optimization.”

Why Your Business Should
Be Using Google Plus
There are only two things that a business needs to have in
place in order to be successful:
A great product or service
To get that product or service in front of the right people,
who are hungry and ready to buy from you.
The first factor is the easy part, because if you do not have a
great product or service, then you do not yet have a business, so we wont talk about that today.
The second element is the part that is absolutely vital and
something that many businesses owners find very challenging…
How do you know who is looking for what you offer?
How do you know where they are?
How do you get your business in front of them in the right
way?
Traditionally when someone wanted to find a product or
service, they would pick up a:
Newspaper
Magazine
Telephone book

Right now the place that everyone is telling you, you need to
be, is the Social Media platforms like:
Facebook
LinkedIn
Twitter
Whilst these are great places to connect, engage
and build relationships with potential clients and a
great way to showcase who you are and what you
do, the question to ask is, is this where people go
when they are ready to buy and they are actively
looking for a product or service?
Some of your potential customers will ask their
friends and networks on Social Media for a referral, but many people are turning to the search
engines to find the products and services they are
looking for and I am sure that you will have been
told or heard people say;
“Google it!” when you are looking for information,
ideas, products and services.

In April 2013 Google held over 85% of the Global
Search Market

And businesses would be using push marketing to attract
attention. Placing adverts in the hope that people would
look for them in those printed formats and then pick up the
phone to find out more, place an order and make a purchase.
Now though, people are not drawn to print ads in the way
they used to be and we are in an era of attraction marketing, with people using online platforms and Social media to
find what they are looking for and connect with businesses.
People no longer want to be sold to, but to be attracted to
you and your business. People want to know who you are,
check you out to see if others find you great at what you do
or offer and they are doing this in a very busy online space.
The key to success and building a sustainable business is to
work out how to get seen in this busy world and how to be
the person that your prospective customers find when they
are hungry for what you do.
Competition is high, and it is no easy job to stand out in the
crowd.

So what can you do?
How can you make sure that you are found?
How can you make sure that you are putting yourself,
your products and services in front of the right people at
the right time?
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34

So if you want to be found then that is where you need to be
– Showing up in the search results!
And one of the best ways to do this, is by using Google Plus,
Google’s new social layer – yes I did say social layer, because Google plus is not simply another social network as
many people believe, but a social layer encompassing all of
the Google tools, features and platforms:
Everything that you do on Google plus is indexed, to help
your search engine optimization.
Every comment you make publicly, every post you create
is indexed and you can also enhance your opportunity of
showing up in other peoples search results, by verifying your
online content with Google using Google Authorship.

Todays Small Business digital magazine - Premier Issue

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Todays Small Business digital magazine - Premier Issue