Supernova Media presents Pinterest 101. Includes do's and don'ts for business! Pinterest is a social photo sharing website and app where users can create and manage theme-based image collections in the format of a virtual pinboard. Pinterest drove more referral traffic to retailers than Linked In, You Tube and Google+ combined in January 2012.

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4. Pinterest
You know when you go online and find something you love and
don’t want to forget but you don’t know where to keep it so
you’ll remember? Maybe you email it to yourself? Or bookmark
it? Well you will be excited to hear that there’s a website made
for all those ‘things’ you want to keep track of, and it’s called
Pinterest.
Pinterest is a social photo sharing website and app where users
can create and manage theme-based image collections in the
format of a virtual pinboard. The site's mission statement is to
"connect everyone in the world through the 'things' they find
interesting."

5. Pinterest Facts
 On August 16, 2011, Time magazine published Pinterest in its "50 Best Websites of 2011"
column.
 In December 2011, the site entered the top 10 social networks according to Hitwise data with
11 million total visits per week.
 In January 2012, the company was
named the best New Start up of
2011, by Tech Crunch.
 Traffic grew by 40% in the second half
of 2011.

6. Referral Traffic
Pinterest drove more referral traffic to
retailers than Linked In, You Tube and
Google+ combined in January 2012. The
analysis was done based on the
consumers who went to Pinterest
before visiting the retailer websites.
Pinterest grew from 2.5% of referral
traffic in December to 3.6% of the
referrals in January. That’s impressive
growth from just owning .17% of the
traffic back in July.

7. Getting Started
The first thing you'll need to do is get a Pinterest account. You can go to the Pinterest website
and request an invite (yes, there's currently a waiting list) or ask a friend who is already on
Pinterest to send you an invite. The registration process currently requires users to link their
Pinterest account to their Facebook or Twitter account, and those who log in via Facebook
must currently have (or opt in to) Facebook's new controversial "timeline" format.
www.Pinterest.com

8. Who to Follow?
The next step after
registration is deciding what
topics/people to follow. You
may only want to follow one
category or you may want
them all! Pinterest will pick
people from each category
you choose and add them to
your following list or
‘pinners’.

9. Creating Pinboards
Think of Pinboards as
folders. You can make a
folder for each interest you
have. Pinterest will suggest
pinboards if your not sure
where to start. You can
add/edit/delete these later
if you change your mind.

10. Pin It
The Pin It button
makes it so easy to
take a photo from
anywhere on the web
and bring it to your
Pinterest account as a
‘Pin’. Just follow the
instructions on how
to get the Pin It
button and you’re
ready to start pinning!

11. Home Page
The photos on your homepage are all of the most recent pins from
those you follow. It will also show all of the pins that you have pinned
or “repinned,” mixed in chronologically.
The left-hand sidebar features a constantly-updating list of people
who are “repinning” and “liking” the pins on your Pinterest
boards, also know as your “Recent activity.” You’ll also see a little tab
when a new pin is recently added.
Now if you are thinking to yourself “What the heck does it mean to
‘repin’ something?” don’t worry…This is probably the simplest
concept to grasp on Pinterest. If you decide to do nothing
else, repinning is the easiest tool you could use.

12. Pinning
Here’s how it works- When you click on
something you like on the homepage it
brings the photo up in a bigger size, lists who
pinned it, when, etc. You can see at the top
of the photo you have the option to Like or
Repin. A box will come up prompting you to
select a board to put the pin into and a name
for the pin.

13. Boards
If you didn’t customize your boards during registration
or maybe you decided you don’t want one of the
boards you made you can change those at any time. In
the top right hand corner is your Account page. If you
click your name it will bring up your profile and boards.
(This is just a short-cut to the boards option in the
drop-down menu) You can have as many boards as you
like and you can rearrange how they appear on your
profile. You can click on each board to reveal the entire
collection of pins within. To change a name or delete,
click edit at the bottom of that particular board and
there you will see several customizable options for the
board.

14. Friends
Finding friends on Pinterest is so easy. When you first
signed up, Pinterest probably already tried to find you
friends based on your Facebook or Twitter friends
(depending on which site you used to sign-up). You can
see who your following/who’s following you on your
profile page above your photo. If you want to find more
friends to follow you can invite friends through email
using the Invite tab or you can find friends on facebook
to invite by using the Find Friends tab.

15. Pins
The Pins tab is pretty self explanatory. Pins will show all of your
pins and the details of each pin. These details included:
Where you repinned from/where you found the image to pin
What board to pinned to
The description/caption for the pin

16. Likes
Likes will show you the pins you’ve Liked. There has been a bit of a debate on what the point
of the Like button is when you can just as easily repin things but here are a few thoughts:
 Maybe you want to express your appreciation for a pin without having a dedicated
pinboard where you could repin it.
 “Like" could be used as a way to quickly collect pins before later repinning them to an
appropriate pinboard.
 Likes also won’t show up in the feed of those who follow you, but it is still viewable from
your profile.

17. Settings
Your have lots of customizable
options in the settings tab. Lets
start with email settings. Here you
can choose whether or not you
want to receive email
notifications, how frequently you
would like to receive notifications
or what type of action you would
like to be notified for. Make sure
to click save settings at the
bottom of the page after you
have changed these settings.

18. Settings
Back on the main settings page is
where you would update your
name, ‘about’ information, location
and possibly a personal/business
website. You can also add or change
your profile photo here. When you
registered, Pinterest probably grabbed
your photo from Facebook/Twitter if
you had one. You can change it or you
can click the ‘Refresh from Facebook’
button to have it update with your
latest Facebook profile picture.

19. Settings
Don’t want your Pintrest account
associated with your Facebook or
Twitter account anymore? You can
choose to unlink/link. Also you have
the option to hide your Pinterest
profile from search engines. Lastly, you
can delete your account form this page
if you think you’ve had enough.

20. Using Pinterest to Grow Your
Business Do’s
 Do follow other people within your industry.
 Do follow other people who have similar interests as
you.
 Do follow people from within your target audience.
 Do have a mix of personal and professional pin boards
on your profile.
 Do install the ‘Pin It’ button to your tool bar and
integrate ‘pinning’ into your everyday life.
 Do post relevant YouTube Videos to related pin boards.
 Do re-pin other users pins, especially when they’re
related to your industry.

21. Using Pinterest to Grow Your
Business Don’ts
 Don't leave your boards empty. Spend some time populating them.
 Don't forget to give credit where credit is due. Pinterest makes this easy
when you are pinning but if you have a photo that requires a credit, be
sure you take care of that.
 Don’t tag all your Pins to repost on Facebook and Twitter – you’ll annoy
your other online communities. Only use this feature with purpose for
really good posts or information you want to get out there.
 Don’t only create boards, pins and re-pin business information – throw
your personality in there and like & pin personal things you like.
 Don't ignore the potential power of this site. It's not going away anytime
soon.

22. Using Pinterest
Pinterest can be used in so many ways!
 Promote your Business
 Plan a wedding
 Inspiration for your DIY home projects
 Virtual recipe book
These are just a few ideas to help you get started but
there are SO many other ways you can use Pinterest.
So what are you waiting for? Get Pinning!

23. Our Services
Being Passionate comes easy when you
genuinely enjoy what you do. We offer an array
of services at Supernova Media but here’s what
we do best:
• Web Design & Hosting
• Consulting
• Branding
• Virtual Tours
We know that your success is our success.
Contact Us

24. About Nancy Bain
Nancy is a business owner, educator, and business strategist
with more than 20 years experience. When she is not advising
and teaching people about social media, Nancy spends a lot of
her own time using social media.
Find Nancy online:
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Visit her Website Find her on LinkedIn
Follow her Blog And visit her YouTube Channel