1. Some KEY points when dealing with implementing a BusinessSome KEY points when dealing with implementing a BusinessSome KEY points when dealing with implementing a BusinessSome KEY points when dealing with implementing a Business
IntelligenceIntelligenceIntelligenceIntelligence systesystesystesyste to take into account based on my own experienceto take into account based on my own experienceto take into account based on my own experienceto take into account based on my own experience
BUSINESS INTELLIGENCE

2. INDEX
► What's Business?
► And Business Intelligence?► And Business Intelligence?
► DATA: RelevantRelevantRelevantRelevant versus AvailableAvailableAvailableAvailable
► Don´t forget KEYKEYKEYKEY DONDONDONDON´TSTSTSTS
► BI MOTO: EUOFEUOFEUOFEUOF

3. WHAT’S BUSINESS?
What's BUSINESS?
Assets
Resources
People
• Customers
• Workers
• Providers
• …

4. AND BUSINESS INTELLIGENCE?
DATA
• Structured
• NOT structured
INFO KNOWLEDGE+
!!!!Using row data from
business to generate
UNKNOWNUNKNOWNUNKNOWNUNKNOWN KNOWLEDGEKNOWLEDGEKNOWLEDGEKNOWLEDGE
that will improve thethethethe
DECISIONDECISIONDECISIONDECISION----MAKINGMAKINGMAKINGMAKING of yourof yourof yourof your
BUSINESS PROCESSESBUSINESS PROCESSESBUSINESS PROCESSESBUSINESS PROCESSES !!!!
=

5. DATA: RELEVANT VS. AVAILABLE
Available
Relevant
INSIDEINSIDEINSIDEINSIDE DATA InfoDATA InfoDATA InfoDATA Info from
business
Data NOTNOTNOTNOT
ALIGNEDALIGNEDALIGNEDALIGNED withwithwithwith
missionmissionmissionmission or
valuesvaluesvaluesvalues of the
company
Most of static
Relevant HardHardHardHard and Soft Dataand Soft Dataand Soft Dataand Soft Data
from COMPETITORSCOMPETITORSCOMPETITORSCOMPETITORS
Data from EXTENDEDEXTENDEDEXTENDEDEXTENDED
CompanyCompanyCompanyCompany (providers,
channels)
SOFTSOFTSOFTSOFT and HARD dataand HARD dataand HARD dataand HARD data
from CustomersCustomersCustomersCustomers
Most of static
data not linked
to businessbusinessbusinessbusiness
processesprocessesprocessesprocesses
RedundantRedundantRedundantRedundant
and misalignedmisalignedmisalignedmisaligned
data
(especially
from financials
statements)
OutstandingOutstandingOutstandingOutstanding DataDataDataData from customerscustomerscustomerscustomers
(especially Transactional)
Data from keykeykeykey supplysupplysupplysupply----chainchainchainchain processes

6. The company shouldThe company shouldThe company shouldThe company should
MAXIMISE the amount ofMAXIMISE the amount ofMAXIMISE the amount ofMAXIMISE the amount of
relevant informationrelevant informationrelevant informationrelevant information
available to make the bestavailable to make the bestavailable to make the bestavailable to make the best
decisions in businessdecisions in businessdecisions in businessdecisions in business troughtroughtroughtrough
STRONGSTRONGSTRONGSTRONG
Available
Relevant
DATA: RELEVANT VS. AVAILABLE
STRONGSTRONGSTRONGSTRONG
EVALUATION OFEVALUATION OFEVALUATION OFEVALUATION OF
YOUR BUSINESSYOUR BUSINESSYOUR BUSINESSYOUR BUSINESS
TheTheTheThe companycompanycompanycompany should MINIMISEshould MINIMISEshould MINIMISEshould MINIMISE the
amount of useless information availableuseless information availableuseless information availableuseless information available
through SELFSELFSELFSELF----CRITICISMCRITICISMCRITICISMCRITICISM
Relevant
Do you know the ropesknow the ropesknow the ropesknow the ropes of your
business
Or are you just using commoncommoncommoncommon
assumptionsassumptionsassumptionsassumptions present in your
market that maybe are not
longer valid?
Are you keen to challenge thechallenge thechallenge thechallenge the
status quostatus quostatus quostatus quo and achieve
extraordinary resultsextraordinary resultsextraordinary resultsextraordinary results?

7. DON'T FORGET KEY DON’TS
►Don’t make-up the figures; UNDERSTAND the REAL WORLD and
accept what's the REAL SITUATION of your business. That's the
only way to IMPROVE
►Don’t use PILES and PILES of data; try always to reduce the►Don’t use PILES and PILES of data; try always to reduce the
amount of data managed, Aligning data is costly and completely
useless for your company
►Don’t use only accounting and financial data. Try to include
dynamic, process based and soft data collected from Customers,
Competitors and the Market
►Don’t stumble: once you choose your system, keep stick to it
without big changes. Implementing a system is very hard for your
teams and nothing works 100% as planned

8. BI MOTO: EUOF
Use the Business Intelligence:
• to EvaluateEvaluateEvaluateEvaluate and UUUUnderstandnderstandnderstandnderstand the past• to EvaluateEvaluateEvaluateEvaluate and UUUUnderstandnderstandnderstandnderstand the past
• to OOOOptimizeptimizeptimizeptimize the present
• to FFFForecastorecastorecastorecast the future