Valient Automotive\'s Aftermarket brochure. Please contact us today at info@valientsolutions.com for a quick quotation on your next market research project.

1. automotiVe aftermarket market research
Valient Automotive Market Research • Phone 1.585.227.2600 • www.valientsolutions.com/automotive.html • info@valientsolutions.com

2. Automotive Quantitative Market Research
Valient Automotive’s quantitative research solutions include in-person, online, telephone and mail surveys of consumers,
fleet managers, new & used vehicle dealers, service technicians and other key audiences. These cost-effective data collec-
tion methodologies are often used for customer satisfaction, product concept testing, advertising effectiveness & brand
equity measurement and other ad-hoc and longitudinal tracking research studies. These surveys can be programmed in
over 60 different languages and deployed in over 200+ different countries around the world. We also offer telephone-
based interactive voice response (IVR), kiosk-based point of sale/service surveys and advanced analytics-based surveys
including conjoint, MaxDiff, TURF and predictive analytics-based projects. Surveys can be conducted with any audience
including consumer, business-to-business, specialty groups and decision maker audiences.
Automotive Qualitative Market Research
Valient Automotive’s qualitative research solutions include in-depth interviews (IDI), in-person product clinics, ride &
drive evaluations, focus groups, online focus groups, online bulletin boards, mystery shopping and ethnographical-based
research. These cost-effective data collection methodologies are often used for product concept & evaluation testing,
advertising effectiveness measurement, package testing, ride-and-drive vehicle evaluations, point of sale/service perfor-
mance measurement and in-home lifestyle evaluations. These services can be utilized in over 60 different languages and
deployed in over 200+ different countries around the world. Qualitative research can be conducted with any audience
including consumer, business-to-business, specialty groups and decision maker audiences.
iDealerPoll U.S. Dealer Opinion Panel
With over 70,000 U.S. new & used dealership members, Valient Automotive’s iDealerPoll U.S. Dealer Opinion Panel is the
largest U.S. online automotive dealership opinion panel offering a unique perspective on dealer sales, parts & service,
finance and management personnel opinions. Each week, thousands of iDealerPoll members provide valuable insight on
new and used vehicle issues including:
• Salesperson opinion polls
• Incentive program effectiveness
• Maintenance and repair trends
• Internet sales & marketing
• Vehicle accessory trends
• Finance & insurance trends
This online panel is used for online surveys of dealership-based panel members and is the only panel of its’ kind in the
United States.
Automotive Vehicle & Aftermarket Shopper Insights
Helping our clients understand shopper attitudes, preferences and future purchase intentions is crucial for success. Valient
Automotive uses advanced analytical tools and innovative segmentation strategies to provide our clients with deep
insight beyond the collected data to uncover valuable buyer intention, brand preference, pricing sensitivity and product
usage trends. Our experience includes shoppers in several automotive retail channels including new & used vehicle deal-
erships, large aftermarket parts & service retail stores, quick lube & service shops, grocery & convenience stores, online
retail and other various retail channels.
Demographic & Geo-Targeted Market Research
Valient Automotive’s demographic and geo-targeted research Automotive offer the ability to reach low incidence popula-
tions by age, gender, ethnicity, household income, household size, employment, relationship status, product ownership
& preference and geographic location down to the Zip Code and postal code level. Utilizing the latest Internet, telephone
and mail-based primary market research data collection, we deliver solid, fact-driven insights on major trends on a local,
regional, national and international basis.

3. Brand Equity
Valient Automotive’s brand equity research measures a brand value and strength by utilizing primary market research to benchmark
brands against competitive brands. Our brand equity research includes preliminary brand benchmark research, qualitative research and
quantitative research. The process starts with a thorough examination of the current brand equity landscape includes existing brand ar-
chitecture of both our client and competitive brands. This process often includes conducting internal client interviews with client manage-
ment, field sales, product development and customer service staff. The next phase involves in-depth qualitative depth interviews among
a small sample of clients/customers and those loyal to competitor brands. The final phase involves quantitative research of current clients
and prospective clients to measure brand awareness, brand image associations, differentiating strength & perceived differences between
competing brands, brand loyalty & switching likelihood and current brand confidence levels.
Valient Poll™ Omnibus Services
Valient Automotive’s complete suite of Valient Poll online omnibus products cover nineteen countries around the world. Powered by a
robust international online consumer panel and enriched by our specialized expertise in market research survey design and in-depth
analysis, this tool provides our valued clients with a truly cost-effective research solution. Our clients can obtain rapid-response data
from adults within the general population and from targeted consumer audiences typically in less than one week. The online omnibus
is a population representative and shared cost survey that we conduct at weekly intervals. Clients subscribe on a per-question cost basis,
and all survey results are confidential. For each wave of the weekly or twice weekly Valient Poll omnibus service, a minimum of three
questions and maximum of ten questions can be included. In addition, omnibus questions can contain simple skip patterns and piping
logic. Graphics, images and videos can be included for a nominal charge. The Valient Poll omnibus service include survey question design,
extensive data tables including a broad range of demographics in MS Excel, executive summary in MS Word compiled by senior market
research experts and translation services for open end responses and all non-English omnibus services available for a nominal fee.
Customer Satisfaction, Loyalty & Winback
Valient Automotive conducts quality and customer satisfaction benchmarking research based on survey responses from millions of
consumers and business decision makers worldwide. This voice of the customer market intelligence is generated by translating survey
responses from consumers and businesses into insightful reports that help our customers improve their customer satisfaction. We
provide proprietary research tracking programs that focus on customers’ satisfaction with product and/or service quality, sales & service
satisfaction, retail experience and their willingness to recommend a brand, product, service or company. This intelligence information
and analysis helps our clients better understand their strengths and weaknesses from a customer viewpoint, determine and measure
customer loyalty and retention behavior, understand the competitive landscape and allow marketers to fine tune their strategies based
upon fact driven insights. This information can be collected from Internet, mail or telephone-based surveys or mystery shopping.
Advertising Effectiveness & Testing
Valient Automotive offers innovative market research solutions to measure the effectiveness of advertising including print, television,
radio, Internet, events and mobile device based advertisements. Our proprietary research techniques are designed to test and measure
our client’s advertising and marketing campaign effectiveness at each stage of the creative continuum – from ideation, to concept, to
copy testing, to in-market evaluation and long term longitudinal tracking. A common element of these studies is the measurement of a
brand, product or service’s connection to its customers. Our research includes pre & post-advertisement testing, longitudinal advertising
& brand equity tracking studies, sponsorship return-on-investment measurement, brand equity & loyalty measurement, copy & imagery
testing, brand name & tagline testing, in market assessments and communications evaluations. We provide deep insights into consumer
and business media consumption and usage habits, customer satisfaction, attitudes & preferences and advertising awareness. Our
studies frequently focus on gaining insights from targeted consumer groups, grocery and retail shoppers, retail businesses, commercial &
industrial business owners and other key target groups.
Product & Concept Testing
Valient Automotive’s product and concept testing research identifies potentially successful new products early on, so that your company
can focus research and development resources and marketing resources on concepts with the greatest probability of consumer & business
decision maker acceptance. Our product & concept testing systems can also be used for new service concepts, new customer experiences
and new product positioning concepts. Valient Automotive’s online quantitative choice modeling system can determine the optimal
mix of new product/service concept variables or elements. Once the variables are defined, choice modeling is used to determine optimal
combinations of the variables. Target-audience consumers are asked to rate the degree to which various combinations of the variables
create interest in buying the brand or product/service. Each respondent usually sees multiple scenarios or combinations of variables.
Choice modeling algorithms derive the potential selling value of all possible combinations including interactive effects among the vari-
ables. Product & concept testing typically involves the following variables -- trial interest, unaided purchase intent, aided purchase intent,
uniqueness, and frequency of purchase and product image projection.

4. Valient automotiVe market research
automotiVe aftermarket industry coVerage
• OEM Vehicle Manufacturers
• Tier 1-2-3 OEM Suppliers
• Aftermarket Parts Suppliers
• Do-it-Yourself (DIY) Consumers
• Do-it-For-Me (DIFM) Consumers
• Aftermarket Parts Shoppers
• Dealership Parts & Service
• Dealership Sales & Customer Care
• Dealership Finance & Insurance
• Large Retail Parts & Service
• Independent Retail Parts & Service
• Independent Retail Sales
• Automotive Restoration Enthusiasts
• Automotive Distributors
• Audio & Electronic Systems Installation & Sales
• Tires & Wheel Installation & Sales
• Remanufactured Parts Installation & Sales
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470 Long Pond Road, Suite 270 Twitter: twitter.com/ValientSolution
Rochester, New York USA 14612
Phone: 1.585.227.2600
Website: www.valientsolutions.com/automotive.html
Email: info@valientsolutions.com