1. Innovative Interaction Paradigms
for the Indian Users
Sponsor > Philips Design | Guide > Mr. Shashank Mehta
Supriya Ajmera, Information and Digital Design

2. Interaction
Paradigm
OVERVIEW

3. Interaction
Paradigm
HOME
ENTERTAINMENT
OVERVIEW

4. PHILIPS
Interaction
Paradigm
INNOVATION
HOME
ENTERTAINMENT
INDIA
OVERVIEW

5. Women , aged 25-50
Well to do / Affluent
Buying power
Influencing power
Working / homemakers
Not Technology savvy
USER GROUP

6. USER GROUP

7. Understanding and Planning
PROCESS

8. Understanding and Planning
Research
PROCESS

9. Understanding and Planning
Research
Analysis
PROCESS

10. Understanding and Planning
Research
Analysis
Conceptualization
PROCESS

11. Understanding and Planning
Research
Analysis
Conceptualization
Design
PROCESS

12. Look and Feel Experience Being in Control
Ownership Informed Choices
Multitasking Awareness
TRENDS : Socio-cultural

13. Personalization Visual Information
Simple
TRENDS : Technological

14. Multi-functional
products
Latest Products
Value for money
TRENDS : Economic

15. Technological Space
Social Space
Home Entertainment

25. Protection from dust Initiative
Clutter Multitasking
Space constraint
Memory
Activity
Companion Awareness
Instructions
Variation in distance
Importance
Value for money Control of the remote
Home Entertainment – Social Space

26. Technological Space
Home Entertainment – Technological Space

33. Complexity Features Remotes
Jargon and obscurity Multifunction and Hybrid Devices
Number of devices
Device conflict Need for change
Unfamiliar technology
Power problems
Transition
Avoidance of technology
Brand incompatibility
Complicated Lack of Awareness Connectivity
Laziness Lot of wires
Hardware Software incompatible
Home Entertainment – Technological Space

34. Interaction between user and product

35. Research and Analysis

36. User OPINION
User
ATTITUDE
TECHNOLOGY
IMPLICATIONS
User Interviews - Purpose

37. User Time saving
User Family Life
Dependency
Technophobia
Male dominance
Confidence
Comfort
TECHNOLOGY Aesthetics
Being with the times
Need based
User Interviews - Insights

38. User Frequency of use
User
PRODUCT Ease of use
USAGE
Utility of the product
User Interviews - Purpose

39. User
User
User
PRODUCT
USAGE
User Interviews - Insights

40. What is simple, for my user …
Cultural Probes

41. Creating Affinity Diagrams

42. Users’ concept of ‘simple’

43. Users’ concept of ‘not simple’

44. Buying patterns Trends
Psychology
User
consumers
Marketers’ Viewpoint
Market Study - Purpose

45. ‘Feel’ the product User
Information Sources
Health Knowledge
Remotes
Aesthetics consumers
Interest
Personal Products Marketers’ Viewpoint
Market Study - Insights

46. Mrs Shrabani Dasgupta, 46
The devices
should understand
what I want. I just
want to sit back
and relax.
PERSONAS

47. Mrs Sonali Sharma, 28
I should be
able to understand
what the device
does and get
assistance if
needed.
.
PERSONAS

48. Mrs Bhavana Murthy, 33
I should be
able to manipulate
things quickly. Every
time, I don’t want to
do the same
settings
.
.
PERSONAS

49. USER GOALS

50. Menu vs Buttons
Standards
Variety of buttons
Deducing User Tasks

51. USER NEEDS

52. PRODUCT VISION

53. PHILIPS
Interaction
Paradigm
INNOVATION
HOME
ENTERTAINMENT
INDIA

54. Content Display
Relevance to India Visual appeal
Personalization Preview
Intelligent Consistency
Suggestions Less text heavy
Terminology
Assuring
Contextual
GUIDELINES

55. Menu Structure Controls and Mapping
Organized based Durable
on needs Intuitive actions
Feedback
Scalable
Match the mental
Depth
model
Paths
Surface area
Dedicated buttons
Identification
Hierarchy
GUIDELINES

56. Scalable
Depth
Paths
INTERACTION MODEL

57. Scalable
Depth
Paths
CONTROLS

58. INFORMATION ARCHITECTURE
Scalable
Depth
Paths

67. Thank you